There is always something new going on to help you market your salon, frankly, it can be hard to keep up sometimes, especially when you have other things to take care off, like looking after the clients, managing your staff, ordering stock and not having a minute to come off the shop floor.
One thing never changes though, people want a good hair-cut, AND people don’t change either, maybe they are moving from Instagram to Pinterest, but they respond to good salon ads, clever marketing that solves their desire to have a good haircut, and they are fast to respond to the offers made to them
Here are some of the salon marketing trends you should be paying attention to.
1. Live Video – a better way to engage your clients
The live video offers you the ability to share your salon experience with your clients, anything from telling your salon story to offering the consultations, or holding a hair emergency sessions.
Today there is so much choice, from Periscope to Facebook, Instagram, YouTube. Wherever your audience is that’s what you should be using. You can use one, two or all of those live tools available to you.
2. The Micro-Influencers.
In the past it used to be called a joint venturing, today a trendier name is influencer marketing. Whatever the name, you should be making the most of it.
Micro-influencers are YouTubers, bloggers, Instagrammers with a big and engaging audience who are happy to mention your salon, hair products or whatever you are selling, on their social media profile. They do not necessarily have to have a large followers, you can reach more people with fewer but more engaged audience, so do your job of researching those influencers properly.
You can also get creative… if marketing cash is tight, how about offering free haircut to the local celebrity in your town or city in exchange of promoting your salon?
3. Private Chatting
Messengering is a brilliant way to keep communicating with your clients. It’s very personal, professional and really effective. You can instantly notify an appointment confirmation via chat, give clients an opportunity to engage with you in an informal environment all of which allows you to keep building relations. Anyone can do it and you should be utilizing
this little tool if you have not been already.
These little trends did not appear overnight, they have been arriving and developing over the course of years, but today any small salon owner can take the advantage of those tools.
It is important not to get carried away with the latest and the flashiest technology, it is important to have the client building systems in place, know your goals, have really good track&measure plans in place and then use those tools in combination with other salon marketing systems to really grow your clients.
Hope this helps, let us know your thoughts
Tamara Machavariani Forrest-Smith