salon retail

Fly Off The Shelf Product

From the original Salon Punk Archives Here’s why Paul Mitchell Makes Sense For Your Salon Profits! Alan Here. I am going to be mega-fast today. You’ll like this one. Here’s why! This is taken directly from their website. “In 1979, John Paul DeJoria and Paul Mitchell first decided to launch a professional hair care system.…

Details

Edit

Alan Forrest Smith

The Salon Graveyard: How they used to look

Long before the click and go websites, there were only a handful of brick and mortar shops to offer  ecommerce never mind online appointments and selling hairdressing online. Today we look back at our salon journey and how our e-commerce salons paved the way through the 21st century. The Big Scissor Company – 1997 Did…

Details

Edit

The Big Picture

Know the big picture for your hairdressing salon The big what… Yes, the Big picture. For example, you don’t start a training program or an apprenticeship without knowing the end product. Who wants to go through all that stuff Juniors go through ( not me again ) without knowing that one day you will be…

Details

Edit

Salon clients

How do you know if you are losing Clients?

A superb tried and tested system to cure your salon problems Attrition Is it killing your salon business? What is attrition? Well simply put it is this…. It is where you lose clients every year due to circumstances other than natural waste. Or put even simpler it is where clients don’t return for reasons such…

Details

Edit

Staff recruitment

Continuous Recruitment In The Salon

Hire fire and recruitment… whats the answer. With personnel the key to salon business success it becomes essential that ownership and management look at ways to maximize the recruiting process. One of the most useful concepts I have found in recruiting has been continuous recruitment. I first came across continuous recruitment while doing work for…

Details

Edit

salon meeting

Staff In A Shortage

Staff in a shortage? Here are 12 really helpful tips how to deal with the crises 1. Take good, hard look at your ‘draw’ potential. Why would someone that can work at many different hair salons want to work in your business? If you are offering the same as everyone else you will get the…

Details

Edit

Team salon

Who Controls Your Salon?

WHO CONTROLS YOUR SALON… IS IT YOU OR SOMEONE ELSE OR A MORONIC STYLIST? Well, you may think I am going over the top but guess what there are loads of salons out there that are definitely “not” controlled by the salon owner. So who controls the Salon. Listen I have been there and I…

Details

Edit

salon interview

How to deal with salon reps!

From the archives of the original Salon Punk – Hairee It’s time for the hairdresser to strike back! Trusting The Potato Chip Rep Can Destroy Your Salon … PERIOD! Tony walked into our salon. He was a Rep. I kind of knew that though as he had that smell of cigarettes and subway sandwiches from…

Details

Edit

salon owner

Your Salon Deserves to Fail

“YOUR SALON DESERVES TO FAIL …” It isn’t the first time I have told a client that but I have told clients that in the past. When I say clients sometime it is actually a client and others times they don’t become clients. Here is why they deserve to fail. First, what the hell has…

Details

Edit

salon interview

Pricing… how much should you charge for a haircut

A letter to a salon owner from the archives of Alan’s original hair salon website while still running his salons. How much is too much… or too little. “That will be £9.00 please for your Cut and Blow please”…. come on are you serious. Sadly some are serious and that’s the price. What I am not…

Details

Edit

Get off the shop floor Part 2

How are you getting on with the systems you have created from the last article? Did you book the four-week holiday? Not confident enough yet? Ok here’s part two for you towards getting off the salon floor and spending some time relaxing. Who’s your right hand person in the salon? Systems are up and running. But…

Details

Edit

salon meeting

Get off the shop floor Part 1

You the salon owner wake up in the morning. What should you do today? After all the salon is going great, everything is cool, the staff is busy, loads of clients, loads of money, great team, they all love you and the salon virtually ruins itself now. Next holiday… Mexico, four weeks here I come. WAKE…

Details

Edit

salon interview

Being a salon owner was a shit

I’ll say this once. Don’t be offended it is what it is. When I was a salon owner sometimes it was shit! Shit being the boss. Shit owning the salon. Shit being in control. Shit trying so hard and getting so little back at times. And shit, when you make everyone in town, look amazing…

Details

Edit

column builder live

How to Solve No Shows

No shows and empty hair appointments is not only annoying but it can cost a typical hair beauty salon up to £5,000 over time! That’s a lot of cash to leave on the table. The good news is you can solve it. In this brief 5  minute video, Alan explains the problems with no shows and how to…

Details

Edit

hair salon manager

Why Being a Good Hairdresser is Not Enough

I thought because I was a great hairdresser that would be enough to create a busy salon. It wasn’t and that created huge problems for me. By the end of 1989 we were struggling big time until someone suggested I have a flyer made. So I did. I had a flyer made and then spent…

Details

Edit

high street shops

One Small Town’s Salon Success

Salons are at the heart of the communities, or rather communities are often nurtured by the salons. Even though I grew up in the capital, salons always created a micro-communities within large, busy cities. Beauty salons are true community hubs for catching up on the latest gossips and switching off from the daily realities for an hour…

Details

Edit

Salon Chair

If This Chair Could Talk

If this chair could speak… See that chair? It’s 26-years old. That chair has seen millions of words written and millions of pounds created. I’ll tell you how. I bought that chair in 1991. I bought 24 of those chairs at the same time for my salon. They were cheap but expensive for me at the…

Details

Edit

salon retail shop

Unique Ideas to Boost Local Salon Footfall

More than ever, clients head online and flick through Facebook and Instagram in search of hair ideas and decent hair stylists. While over 80% of clients will look up for a salon online when it comes to bookings over 90% of them will make sales direct to your shop. So the question is which marketing is more…

Details

Edit

Retail sale

Brick and Mortar – Future is Bright

Despite all the doom and gloom of e-commerce takeover and the threats to brick and mortar business sales 92.3% of retail sales were made in-stores. Obviously, as a hair stylist, you could not cut clients hair from your website anyways but it is reassuring that only 8% of the sales were made online. (Source: HBR, Quarterly stats)…

Details

Edit

Salon Podcasts

How to Nail Facebook Live And Become a Salon Celebrity

Want to be a salon celebrity without living your station? (And deepen client loyalty?) One client told us she had tracked the time spent on Facebook every day and with her own admission it turned out she’d been gazing at the screen for over 4hours every day… that’s a massive 120 hours every month spent on messing…

Details

Edit

salon promotions, salon advertising, salon marketing ideas

Why Mondays are the best for column building

Mondays for pub owners and salon owners are the same – Quiet for clients, busy for managers. How’s so? Pub owners are busy receiving deliveries… Shop owners on the other hand, are busy (or at least should be) getting ready for the week ahead, that means making sure the salon is marketed, promotions are sent…

Details

Edit