Get off the shop floor Part 2

How are you getting on with the systems you have created from the last article? Did you book the four-week holiday? Not confident enough yet? Ok here’s part two for you towards getting off the salon floor and spending some time relaxing. Who’s your right hand person in the salon? Systems are up and running. But…

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salon meeting

Get off the shop floor Part 1

You the salon owner wake up in the morning. What should you do today? After all the salon is going great, everything is cool, the staff is busy, loads of clients, loads of money, great team, they all love you and the salon virtually ruins itself now. Next holiday… Mexico, four weeks here I come. WAKE…

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salon interview

Being a salon owner was a shit

I’ll say this once. Don’t be offended it is what it is. When I was a salon owner sometimes it was shit! Shit being the boss. Shit owning the salon. Shit being in control. Shit trying so hard and getting so little back at times. And shit, when you make everyone in town, look amazing…

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column builder live

How to Solve No Shows

No shows and empty hair appointments is not only annoying but it can cost a typical hair beauty salon up to £5,000 over time! That’s a lot of cash to leave on the table. The good news is you can solve it. In this brief 5  minute video, Alan explains the problems with no shows and how to…

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hair salon manager

Why Being a Good Hairdresser is Not Enough

I thought because I was a great hairdresser that would be enough to create a busy salon. It wasn’t and that created huge problems for me. By the end of 1989 we were struggling big time until someone suggested I have a flyer made. So I did. I had a flyer made and then spent…

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high street shops

One Small Town’s Salon Success

Salons are at the heart of the communities, or rather communities are often nurtured by the salons. Even though I grew up in the capital, salons always created a micro-communities within large, busy cities. Beauty salons are true community hubs for catching up on the latest gossips and switching off from the daily realities for an hour…

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Salon Chair

If This Chair Could Talk

If this chair could speak… See that chair? It’s 26-years old. That chair has seen millions of words written and millions of pounds created. I’ll tell you how. I bought that chair in 1991. I bought 24 of those chairs at the same time for my salon. They were cheap but expensive for me at the…

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salon retail shop

Unique Ideas to Boost Local Salon Footfall

More than ever, clients head online and flick through Facebook and Instagram in search of hair ideas and decent hair stylists. While over 80% of clients will look up for a salon online when it comes to bookings over 90% of them will make sales direct to your shop. So the question is which marketing is more…

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Retail sale

Brick and Mortar – Future is Bright

Despite all the doom and gloom of e-commerce takeover and the threats to brick and mortar business sales 92.3% of retail sales were made in-stores. Obviously, as a hair stylist, you could not cut clients hair from your website anyways but it is reassuring that only 8% of the sales were made online. (Source: HBR, Quarterly stats)…

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Salon Podcasts

How to Nail Facebook Live And Become a Salon Celebrity

Want to be a salon celebrity without living your station? (And deepen client loyalty?) One client told us she had tracked the time spent on Facebook every day and with her own admission it turned out she’d been gazing at the screen for over 4hours every day… that’s a massive 120 hours every month spent on messing…

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salon promotions, salon advertising, salon marketing ideas

Why Mondays are the best for column building

Mondays for pub owners and salon owners are the same – Quiet for clients, busy for managers. How’s so? Pub owners are busy receiving deliveries… Shop owners on the other hand, are busy (or at least should be) getting ready for the week ahead, that means making sure the salon is marketed, promotions are sent…

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the brand

Should You Brand Up Your Salon?

When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out. I did. We did. After almost 20-years we were the biggest the best and the only option for redesign. Everything I learnt from that process I put into my other…

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thank you note

5 Ways to Say Thank You And Increase Rebookings

Whether you expect repeat sale or not, you should say thank you regardless, it is given. With such human selfless act you can be forgiven for not thinking about the brand and it’s loyalty and you would be right. But next time you service the client(s), go an extra mile with these 5 easy ways and see…

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millennials-salon-punk

81 Million Customers And How to Market to Them

Baby-boomers have been replaced by the Millennial Generation, they are some 81 million kids (Source: Google) who already entered college and the workforce and they will spend $1.4 trillion every year (Source: Accenture). Here are 3 (and a bit more) massive Millennial marketing trends you can adopt right now and see what they could mean for your…

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Lily junior

Generation YouTube

Lily is a junior, she has also just turned 18 (yesterday actually), she also does not like to follow the conventional “hair training system”, instead, she YouTubes anything that is trendy and cool – she is The Generation YouTube, and that’s how she likes to learn cutting hair techniques. Lily is not the only teenager who…

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Salon Interview

Is Internet Killing My Salon Marketing

We sat down in the Salon Punk Studio to discuss salon marketing and how the Internet could be killing the business. Having been marketing businesses online since the 90s, I wanted to find out from Alan if in the age of social media, and all kind of online tools, how were real shop owners engaged with the…

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salon interview

My Best And Worst Salon Ideas

Salon Punk goes back since 1999, but being involved in salon industry as a salon owner goes back to the 80s. In today’s “Think Outside The Salon Box” we talk about the lessons learned in the running of salon business,   We ask questions on… The most striking moment while running a salon shop The best salon…

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Salon Buying Period

What is the best salon buying period and how to get your shop busy for the busy months ahead. This 5 minutes video will answer your questions.

Salon stylists and clients

September Salon Clients Are Back

It’s almost September and while it’s a little early to take out my leather jacket from the wardrobe I notice people are coming back from holidays ready to show off their topped up the tan, Brits ha?;) Bad news for holiday lovers, good news for beauty salons. With people back in towns and cities, it’s…

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salon punk branded salon women coffee

How 2 extra haircuts can save your life

Can 2 extra haircuts a day make serious money in your salon? It always sounds easy when you say it fast, but let’s see… Let’s say you want to take an extra £20K in the next 90 days Let’s also assume your average hair bill is £45, And with an upsell, the bill can be…

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Happy salon owners

What Is Life & Happiness?

What is life? What is happiness? What is life? For some, it is collecting a vast amount of wealth. For others, it can be something as simple as finding true love. For others, it can mean taking every risk they can with their life jumping from planes, mountains and into deep rivers. Others just want…

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Happy salon owners

How Stack Marketing Builds Clients

If You Want More From Your Beauty Salon Business and Have To have More – Read! There’s nothing new in what I am about to share with you yet most businesses and probably your business hasn’t, doesn’t and will probably never do it yet – it’ll change everything for you. Let me first take you…

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salon planning

The Law of Salon Planning

The Law of Planning Ignore this law and you will see its consequences. Do not miss a read of this article. Save for later if you have to but make sure you read it. No man with half a brain talks a journey without planning where he is going, how he will get there and…

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BREXIT Breakthrough Offer

BREXIT salon breakthrough special This is for my British subscribers but will also apply to you regardless of location. First, the photo above. Salon owner Carrie flew down from Aberdeen. She left her home at 3:30am. She got back home after midnight. She had been awake for almost 22 hours, traveled just under 800 miles in…

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direct mail vs email

Direct Mail or Email?

Direct Mail Vs. Email I’m the first to admit I rarely check my mailbox. When my wife and myself get home she will tell me to open it and hand her the mail. So does direct mail still work? Today I got two direct mailers. Nothing unusual in that of course but what might sound…

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Salons and Social Media

The Social Media Question Salons Need To Ask

The Social Media Question I’m just back from the coffee shop where we drink coffee before we get over into the office. Behind me were two guys. One was speaking very loudly. Both were talking about social media. The conversation went like this. “Once we set up our LinkedIn account we then set up Facebook…

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salon mentor story

salon breakthrough story

I know how it feels to have taxmen and bailiffs knowing at your door so when this client came to me I understood and could feel … terrifying. Her problem was … Owed the taxman thousands Behind on her shop rent Couldn’t pay staff wages Couldn’t pay her mortgage No cash to invest No new…

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Hair Salon Marketing Expert

misinforming salons

MISINFORMED – SALON GURU WAS ERE!!! One of the biggest threats facing salon owners like yourself is misinformation. And it’s rampant. Recently after a working at Pro Salon Live and listening to thousands of salon owners and a handful of experts I have to say your salon is in danger because I have never heard so…

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More Hair Salon Clients

Missing Salon Clients

My 91% Client Secret I want to tell you how I discovered how to get back 91% of clients that had gone missing over the years into my salons. You know that thing when you nip out of the salon for a coffee or sandwich. As you walk down the street you see a person…

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Pro Hair Live – The Juice

  Salon Extreme 21 Went Officially Live – Here’s What Happened at Pro Hair Live Manchester. We are tired. The days were long but it was worth it. You can see the photos on our Facebook page. I loved going to and hanging out with over 7000 salon owners this weekend at ProHairLive.co.uk in Manchester.…

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so magazine

Why salon industry says thank you

Thank you Alan from the industry Today I received this email from the CEO of best selling SALONOPINION.com magazine. The praise was for the amount of work that has gone into SALON EXTREME 21 business builder manual. I’ll share it with you exactly as it arrived. “Hi Alan The way I see it as we…

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