• I have survived taxman problems.

• I have survived virtually everything thrown at me as a hair salon owner.

• The chances are I have been where you might be right now.

 

"using Salon Column Builder doubled my hairdressing business from $8k to $16k in just weeks!"

You CAN email Rebecca Chapman and ask her yourself: Rebecca-ZA.Chapman@noriba.com

"Once I subscribed to the salon builder.....Wham...I put the gears into action, made up vouchers and welcome letters to suit our salon, followed your $10 voucher and walked the street....My turnover is improving and my "lazy" hairdressers have now left and gone to another hairdresser. So your column builder actually killed two birds with the one stone and motivated half of my staff and cleaned out the "lazy" ones that were not interested in marketing or motivation.
When you cannot work the floor...you must have productive staff who are motivational or failure is on the way. I have now 4 productive, motivational staff members. Salon Owners Chrissy and Brook
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Alan Thank Your for your web site. I read lots of info about increasing sales and profitability in salons, but I have learned the most from you. Your salon column builder systems work! My sales are going up and my staff is happy. Thanks Alan, you're the best! Vicki

Dear Friend,

If you are anything like me ... I understand, I ran my own salons for nearly 20 years -- getting any hairdressing salon busy and getting hairdressers of their backsides and cutting hair all day long isn't easy!:

The great news is though I am going to show you exactly how you can sort that out and then have your hairdressing salon packed to the limit with clients.

Salon column builder is a collection of ideas and tricks I used on a daily business to make my hairdressing salon the towns number one. We were always packed. You can easily copy what I used to do. First ...

Let me tell you a story about my own hairdressing salon, it'll help you to fully understand how I went from $112,000 per year to $468,000 and NO HASSLES from staff and how easy it is for your hairdressing salon to do the same.

My First Salon Business!.

It was a tiny salon, but the problem was I grew out of it very quickly. Within 18 months I had 3 staff, myself and the salon was far too small (250sq feet).

At this point hairdressing salon management was a cinch. After all, we were one of only a handful of salons in a village and we seemed to be packed day in day out. So I decided to go for a bigger salon premises. Guess what ...

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Hair salon management is NEVER easy I learnt the hard way.

And when I say hard, I mean tough. Here's why.

I went from one full time stylist and one part time to, six full time stylists, three or so apprentices, myself and a receptionist.

Now lets be honest here, we're hairdressers first and foremost, not bank managers. We can do hair shows and night outs but running a business is nothing like running a bunch of totally nuts stylists, right?

Within months I painfully realized something in my salon that needed a fast track solution. That something was...

IS THIS YOU: "I Was Doing All The Hairdressing And My Staff Were Busy Drinking Coffee And Sat In The Backroom Twiddling Their Turbo-Dryers and Tongs?"

In other words, all the cash going through the till was being taken by me, the owner, the mug. Day in day out I was blunting my scissors, stood behind my chair all day long while my staff were doing nothing, zilch.

Lets be honest, they just want their wages at the weekend so why should they get their knickers in a twist over me working like a crazed hairdresser, they still got paid so hey, who cares, not them! Starting to sound familiar? Okay ...

... Just for the record at this point. I was taking nearly 60% of the salon turnover. I'll put my money on you can relate to that as a salon owner right?

Drastic action was needed: I decided to finish three stylists and try and grow the others. Problem I now had was I was busier that ever and the remaining 3 were doing less than ever. Even worse... I couldn't get a minute to train and educate them.

I joined business clubs, spoke to "consultants" went on courses, re-fitted the salon and you name it ... I did it. Did it grow my stylist columns and salon business though? NO.

After all that expense, wasted money and bad rip-off advice I nearly went bust. This was the turning point that helped me grow my system and literally explode my salon profits.

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A Turning Point That Made My Hairdressing Business and Will Work For Yours.

I sat at home and thought about the hairdressing monster I had created. I created a simple solution that had been used in other business's. I started it and after testing stuff and persevering ...  it worked.

I developed a system for new stylist, old stylists, in a rut stylist, pulling in clients, packing out columns and eventually getting myself of the salon floor. In other words...

• HOW YOU CAN GET OFF THE SALON FLOOR:  Can easily get off the shop floor, relax and watch your appointment book burst with new business (getting off the salon floor might feel impossible, right. Not now I promise)

• HOW YOU CAN MORE CASH IN THE TILL: Can watch and support your stylists and team take all the cash for my salon and my wages, their wages and new profits for some more of life luxuries for yourself

• HOW YOU CAN STACKS OF NEW CLIENTS: Can be amazed as you watch your new client base literally erupt like a tub of bleach left overnight (Steve Winder went from 2 new clients a week to over 30 per week using my tip's!) 

• HOW YOU CAN SMASH TARGETS WEEKLY: Can be taken by the hand and be blown-over as you see your hair salon business hit new levels and break old targets week, after week, after week (one salon owner has reported to me during numerous supporting phone calls that she had to buy the shop next door to accommodate new business. Her salon income tripled over a 3-4 month period!).

• HOW YOU CAN CREATE EASY EFFECTIVE MARKETING: Can kick-start the cheapest yet highest returning marketing program you'll ever see in your life. Stuff what the Reps and glory boys tell you coming through your salon this is the kind of program that WILL show you marketing is a cinch.

  AND ...MUCH, MUCH MORE.

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This bits important. Its essential you remember the whole bag of tricks has been created by little old me, a regular salon owner/hairdresser just like you not some stuffed up rep that knows nothing about real salon life.

I have tested it over years of hairdressing salon management. It works, a totally fail-proof, bullet-proof, idiot-proof, fast track appointment book column building system that promises you, to take you by the hand slowly and give you every single tested step to pack out your stylists column FAST. Well, when I say fast I mean ...

Are YOU Ready Yet To See Your Stylists with Jammed Packed Appointment Books In 12 Weeks Or Less?

... and while all the salons around you have their hairdressers sat on their backsides in back rooms getting high on caffeine, I promise your stylists will be servicing client after client after client and ... after client.

Read ALL OF IT!!!   It is really great...  if salon owners use these techniques, or even some of them, they cant loose!!

 

Especially like, Hairdressers, Why Do They Never Listen? and the Re-Design Flyer, brilliant!

Ellen saxe, Capelli Salon, New York

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Here is a guy that can tell you more.

How Steve Re-Built His Salon and Stylist Columns For Massive Increase (and how you can easily copy him!)

Hi Alan

As promised here goes my first results with Salon Column Builder™.

I have been in the hairdressing business for 8 years. I have 2 shops one just hairdressing and one that is hair and beauty. The latter I have had for 3 years and the other for nearly 8 years.

The first shop has gone from strength to strength and staff retention has been fantastic however this has caused its own problems with a certain amount of what I call “Comfort Zoning” everyone does well and earns a good wage things are easy and everyone works reasonably hard.

With rising overheads over the last 2 years, things from a profit point of view have suffered. I keep tight budgets 14%-16% of turnover for stock and retail 55% wage bill etc. The wages have been difficult to control for the following reasons:

As minimum wage has hit Juniors have become very expensive. We have had the luxury of training our juniors during the day which has affected turnover but the training has been much more successful as they take more in during the day and I feel that it would be a step in the wrong direction to go back to evenings.

I was paying my stylists 40% of their takings on target figures however I realised these were becoming easier to hit and were two low. As we improved average bill and got things the way they should be everyone was hitting their 40% with ease.

So in November we had a price increase of 10% (for the business) and we changed stylists commission to 35%. Fun that was as you can imagine trying to explain that one, anyway I have put in bonuses so in-fact they can still earn 40% but at much more realistic figures.

I have never really marketed our salon or done special offers apart from Christmas time more to reward the clients than anything else. Then I stumbled across your web site and found the content really refreshing and interesting and exciting. After reading many of your ebooks I soon realised how I had been missing out!!

So the minute I saw the Column builder I just had to get it. The day I got it I was presenting a Strategy Meeting with my staff for 2004, what a fantastic opportunity to put what I was reading into practice.

So I explained some of the things we were going to do and they all seemed very supportive. At the same time I had a really good Senior Stylist from my other shop leave and I used the Job Flyers in the window to help find someone.

I have always had a ongoing recruitment plan in place but this was the first time I had really marketed the idea. What a response, not so much from stylists but receptionists and juniors coming out of my ears. One stylist did come in but he wanted to work at my first shop and not the other as he had a big client base he said would follow him.

So I thought well I do not really need someone here but I will interview him and give him a trade test. He was Fantastic!!! I just had to take him on!!!! So great new stylist, Column Builder program, lets give it a real shot. You see to him this was how we always operated he did not realise that I had just got all this great information.

So we worked thru the vouchers, how to get people to rebook, consultation, with the focus on redesign (as everyone in our area are “colour experts”) flyers in the windows re new stylist offers, out in the street giving out leaflets, in local shops and in the area he used to work in, and as I said ...

... he was fully booked Thursday, Friday and Saturday taking £700 even with the offers. Great! monitored his progress put up the sheets you sent and put all the others staffs details on their two.

Now we have always put a graph on the staff room every week but with out the detail its always been who took the most. Every member of staff was interested and could not wait to find out who had rebooked the most clients.

The second week went just as well even thought the weather caused a lot of cancellations. But he was still busy full booked Friday and Saturday, he even took the most on Saturday just gone!!!

I have noticed that the rest of the team have really started to pull their socks up, have started to be able to fit people in?, retail more? have fun in trying to get clients to rebook?.

The third week. Things still going well!! My new stylist took £959.00 nett last week and did loads of offers, the flyer re only 50 cut & colours working fantastically well.

He has done 10 new clients to the salon and 50% have already re-booked. Starting new stylist at our other shop next week and we will be doing the same with her.

So far things have gone extremely well with the Salon Column Builder I promise to keep you posted. Thanks.

Hope that helps..

Kind Regards.

 Steve Winder, Salon Owner stevewinder1@yahoo.co.uk

PS Steve recently updated me on his progress and tells me one of his team is taking around £1,700 per week and all the salon is booked up every single week. It has taken him 16 weeks to get to this stage. NOT BAD I SAY!

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Salon Column Builder WILL WORK In Any Salon ... YOUR SALON or Your Money Back!

Read this: Ok, here is what you can start applying within minutes of download.

• Simple child like steps for making Salon Column Builder work (I cant tell you how easy to do this really is, you just have to try it)

• Target and goal sheets.

• Consultation sheets (I even show you what your team should say and ask clients so they can increase coloring or other salon services and retail)

• Goals sheets.

• Stylist agreements (get them signed and the stylist will go with your new ideas without any hassle)

• Script cards (I have even written every word that can be said over the phone for you to clients calling the salon for maximum impact)

• Newspaper adverts (one advert for a redesign service totally exploded our stylists columns).

• Flyers for handing out (this is so easy, shows you how to get your salon busy within minutes on any quiet day)

• Discount vouchers ready to copy

• How to make FREE hairdressing work and grow your salon (DON'T fall into the trap of you don't do offers. free hairdressing can erupt your salon takings by monster amounts)

• How reminding clients can explode your takings (when you do this you can increase your salon business and takings by at least a gigantic 40%. The way we I did it grew my business by well over 100%!)

• How to create A-boards that work.

  • How to create Ads that work

  • Over 200 pages of  tested "REAL-SALON" systems

  • Plus much, much more.

  It is very simple, not rocket science and dead easy to copy. By the way I haven't shown you my salons yet. Here's a picture or two for you...

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  	My main hairdressing salon was 2,000 sq feet. Sadly the male stylist in this picture was one of the hairdressers that really kicked me in the teeth. After looking after him for over 7 years he walked over the road to another salon 100 yards away! Funnily enough it never affected the business just my ego at the time. Some hairdressers have no idea what integrity actually is!
  	This picture was from a madder time when I just went a little nuts and painted the salon a million colors! All salons were mad busy 6 days a week!

Real-Life Actual Results From Some Column Builder Salon Owners

• More Profits. One salon owner (Rebecca from Bahrain) literally doubled her takings from £4,000 to just over £8,000 in less than 10 weeks.

• More Clients. A salon owner called me and excitedly reported that he had taken his weekly clients from 230 to 410 per week in just 6 weeks of using Salon Column Builder. They simply applied the tips for measuring, tracking and marketing their salon.

• More Sales. Another salon owner struggling with sales of color emailed me from New York and thank me for helping her to increase salon color sales from 7% to 31% of clients having a color using the consultation tips.

• More Hairdressing. A salon owner based in the UK (Jeanette in Liverpool) has been forced into buying the empty shop next door so she can accommodate the new business from Salon Column Builder marketing ideas and street flyers. Doubled her premises. Quadrupled her salon profits! She thinks I'm great ;-)

• More Cash In The Bank. I can tell you this from my private correspondence with salon column builder users. Using my program has literally given hundreds of salon owners cash in the bank of thousands upon thousands of extra profits. Its easy. It works. If it doesn't for you ... ask for your money back.

• More Time For You. More than one salon owner using Salon Column Builder loved the ideas about managing. They put them into practice and have gone from six day weeks to 2-3 day weeks in their salons.

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... and just let me tell you this; a salon owner called me just before she bought and asked me ... "how can you guarantee it won't be a load of hyped up #@$%" 

I told her to just try it and make up her own mind. Two hours later she rang me back and told me "I was stupid for letting out such valuable information at a ridiculously low price!" I agree with her.

Only a fool won't see the incredible benefits of using this program! Why? Because ... 

 

Alan ...without you my business would not have gone from four thousand pounds to eight in a matter of weeks and due to your Salon Column Buildersalon column builder I might add. Reb, Rebecca-ZA.Chapman@noriba.com

My Dearest Alan:  I think that you have saved my life and the 6 kids who depend on me to put food on the table.  I cannot not, put your book down. Thank you so so much love Maria, Kabbana Beauty Spa, Bristish Columbia, Canada. Hello Allan - bloomin heck what an amount of stuff -Don't know what I was expecting , this seems like an unbelievable amount of information , going to spend the next few evening digesting then take action cheers, Jen. Just a short note about your Salon Column Builder ebook. Have put into practice the first few pages of the book and have given my new stylist (Started Monday)  some vouchers copied from the book and guess what he was fully booked Thursday, Friday and Saturday!!!! fantastic!!!! thanks!!!! Steve Winder, stevewinder1@yahoo.co.uk Hi Alan I signed up for all of Alan's courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan's ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working. So.... if anyone has any doubts about any of Alan's ideas and courses just re-read the above a couple of times and get out your credit card and sign up. You wont be disappointed I promise. Jeanette (a much better off and happier salon owner) p.s. I am based in a small town in Liverpool UK and if we can do it anyone can. www.trimmers-haircare.ik.com Order Salon Column Builder Now Hi Alan, In reply I would like to say to you that the column builder has been a huge help to us. My daughter is a second year apprentice - very keen and motivational. I am not a hairdresser I am a self employed bookkeeper/secretary so therefore I knew how to crunch the numbers and do the back ground work but I did not know how to get my staff productive. All I ever did was nag and complain about how unproductive a (2 out of 5) of them were and we need to lift our game. Once I subscribed to the salon buildiner.....Wham...I put the gears into action, made up vouchers and welcome letters to suit our salon, followed your $10 voucher and walked the street....My turnover is improving and my "lazy" hairdressers have now left and gone to another hairdresser. So your column builder actually killed two birds with the one stone and motivated half of my staff and cleaned out the "lazy" ones that were not interested in marketing or motivation. When you cannot work the floor...you must have productive staff who are motivational or failure is on the way. I have now 4 productive, motivational staff members. Thanks Chrissy We have been in the hairdressing business for just 3 years. We have 1 Unisex Salon with a funky modern feel. Our stylists are young and keep up to date with all the latest cutting and colouring techniques. We are based in a town that has the dubious honour of having more hairdressers than any other town in the UK, so making an impact on the market is extremely difficult.  We pay our Stylists well with incentives and bonuses, we use top of the range equipment and products, but reasonable profits have been extremely elusive.  Although our stylists have loyal reasonably solid client bases, we were never able to fill their days completely. I received several e-mails from you Alan regarding Salon Column Builder and I have to say felt it was just another get rich quick scheme, namely your own!, however after a few bad months your persistence paid off and I decided we had nothing to lose. I still haven't finished reading evrything, there's just so much. Let me tell you we just followed one of your techniques and the phone was ringing off the hook in less than an hour of the first flyer going through local letterboxes, we put out around 200 leaflets in a couple of hours, the response booked out all the spare slots in the stylists columns for the next two weeks!!!! We have just embarked on a joint venture with a boutique's staff and again the phone is going crazy. Alan you have restored our faith in the business and saved us from insanity. We still have loads to work through if it all only works half as well I can't recommend it enough, tremendous thanks Alan its worth every penny and probably more!!!!!!! Regards Paul Order Salon Column Builder Now Hi Alan, well its been 2 weeks since I opened my salon, and wow. I'm flat out, i kind of expected to be really quiet for the first week or so but I didn't sit down or eat food for 2 weeks. I put on an apprentice and a receptionist as I cant keep up and am about to put on another full time hairdresser. Your stuff really works and I'm so thankful!!! I will let you know more as it happens !   Thanks again, Leeanne, Storm cuts hair studio, South Australia I find the site very informative.  I wish that I had had something like it when I owned my shop some years ago as I could have used the support.  I eventually shut down because my husband at the time got a job in another city and I could not find reliable staff.  I felt very isolated.  Out of it I did learn thought that you cannot be friends with your staff.  Keep up the good work!  I am thinking of opening up another shop and I am feeling confident that I will find the support I need from hairee.com.   Jean Hi Alan I have found Hairee.com to be a wealth of information. As a new salon owner I needed information on how to do a better job of marketing & I have been able to try some of the ideas from Salon Column Builder. I have 2 established stylists & a new one to our salon & I did not know how to start building a clientele for her. I have tried a couple of the ideas from the column builder & it is starting to pay off already. I just need to persevere & hopefully she will also have a full column in the not too distant future! Many thanks Amanda Been busy with your material. This is what I think about the material. The first moment when I started to download it I know it was the right thing. I felt huge inspiration. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there. Everything was there, but it was really one thing that I felt was missing. You got the voucher and ads. But when you open a new small salon in a village you need to make flyers and put them in the mailboxes, not just when you open like 4 times a year. Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons. This is what I did already. I used your Idea about recommend a friend, but I did it a little bit different. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn't use off on service. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away. I bought stuff for 10 Swedish crowns like 10 dollars each I mean brands that people know shampoo gel, hairspray everything. so I give them one product for every new client. So the women that works in our food store give them out to nearly everyone she knows. Of course I have done her hair already. I gave her limit time of course. So I ended up with 1 dollar each new client and I didn't lowered my price. I forgot of course the friend also get a product it cost me 2 dollars sorry. I will let you know more what I am doing. But Alan if you got an idea about the flyers please let me know. That was the only missing link the way I see it. Fabulous package. I am on my way now. Thank you so much. From Madeleine HI Alan I think hairee  . com is absolutely fantastic I am a bit rubbish on the computer don't know how to work attachments. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around with love Jayne king Hi Alan I signed up for all of Alan's courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan's ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working. So.... if anyone has any doubts about any of Alan's ideas and courses just re-read the above a couple of times and get out your credit card and sign up. You wont be disappointed I promise. Jeanette (a much better off and happier salon owner) p.s. I am based in a small town in Liverpool UK and if we can do it anyone can. www.trimmers-haircare.ik.com Order Salon Column Builder Now Hi Alan I truly enjoy your website,and your emails. You're a "shining star" in our profession, thank you. ellen USA New York Hi!!!! I love you web site and pages. I'm opening a salon and I'm learning a ton. My prospective salon is only 840 sq.ft. But I'm thrilled to begin. Thanks for the positive support, Kimberly Locher Dear Alan, Firstly thanks for an amazing concept you have done...I thoroughly enjoy your emails and reading all the info you put together. Thank You.!!!!!! Cheers Kind regards from Kuwait Dawn Bailey & Kathy McGregor Owners The Cutting Edge   i there Alan, I just wanted to let you know what a great website you have created. Whilst I like creativity and really don't want to be bothered with the "business stuff", I am also in the business of making money.  Your articles are excellent for getting people's head out of the clouds and planting their feet on the ground.  The Column builder articles are most relevent for freelancers like me.  So now I have to go, because I've got some serious client building to do! Once again, Thanks.    Susi Ray, South Australia  Alan, Since I just read two of your books this weekend, I have introduced the info on how to get rid of dead time to my staff already. We've already selected several of them to start up - they are not the type to get excited right up front, but I can see that they are open to trying the referral one and the free service tacked onto a paying service. They weren't up for the cutting hair in the street (or parking lot for us) idea yet. However, the seed has been planted. Maybe this summer when it's nice and balmy out, I can coax someone out there. And they're still chewing on the standby idea. I thought these were enough to start off with. I've reserved the others for later when we need another boost on ideas. When I've got more to tell you, I'll send you details on how it's all working - So far, I'd like to take a look at "increasing your take" on my next one for you. Thanks for your help !! I've rough sketched the beginnings of how to keep stylists happy. Still working on that one Sandi MacCalla mailto:[smaccalla@yahoo.com Hi Alan, Great site. Kari From Canada Alan, I've loved going through the archived newsletters.  I've learned so much that's unique to this business already.  Just one comment I'd like to make though.  Because I'm not an experienced salon owner I have just sat back and absorbed your comments for the past few weeks. Superb. Susan. Hello Alan, I have only just begun to read through some of the info you are offering... I can relate to much of it!I have been in the beauty industry for 14 yrs. and have recently been questioning my career choices. I have been working as a stylist/manager. After careful evaluation , I have decided that I am going to work for myself. I believe that continuing your education on your 'craft' is vital and I continue to do so. I want to thank you for opening a window for me and letting fresh air flow (talk about dramatic huh).It was exactly what I needed! Sincerely, Darlene K Scott Nova Scotia, Canada Hello I am the quality systems manager at The Hairdressing Training School in Ipswich, Suffolk. I found your website very informative and I am glad that there is something on the web for salon managers to help them. Thank you! Becky Eak's.

 

Let Me Explain How You Get Column Builder Within Seconds After Your Order.

 

Instantly after ordering you will be taken to a download page.

 

The download page looks like this.

The blue lines on the page are links.

To open each salon column builder file all you do is ... 1. Right click on your mouse over each link. 2. A box appears above the link that looks like this.

You can see above where you move your mouse to where it says ... SAVE TARGET AS? When your PC asks you this, you simply choose a location to save the files like on the following picture.

I have chosen to save onto my desktop. You can save anywhere on your PC for easy finding later. Then go to the eBooks on your desktop, double click and that's it, they are ready to read and print out! Dead Simple ... You Can Read Salon Column Builder Less Than 1 Minute After Ordering! Note: Nothing arrives in the mail. This is DOWNLOAD ONLY!