salon breakthrough story

I know how it feels to have taxmen and bailiffs knowing at your door so when this client came to me I understood and could feel … terrifying.

Her problem was …

Owed the taxman thousands
Behind on her shop rent
Couldn’t pay staff wages
Couldn’t pay her mortgage
No cash to invest
No new customers
No marketing at all

She asked if she should sell up and walk away yet who would want to buy her clearly failing business?
After a conversation over Skype she decided to hire me for turnaround consulting. This meant for her she needed the above problems solving in just 4 weeks or she would be as good as over with her business.
Also, we had a more pressing problem and that was the taxman would no longer wait, they wanted a minimum of £5,000 from her with a payment plan. She had to make a decision. Does she put the £5,000 on a credit card and pay the taxman or does she use that same credit card to hire my turnaround consulting?

She hired me and we started.
I had just 3 focuses.

Investigate and analyze what strengths could be leveraged right away
Increase turnover almost immediately
Create a marketing plan with zero budgets
After 4 weeks her takings had increased by just fewer than 55%
After 4 weeks her tax bill had been paid
After 4 weeks her new client intake had gone through the roof
After 4 weeks she had enough money to buy a new car (if she wanted)

Here’s how.
Leverage was the key.

She had an existing database and also existing client flow that wasn’t being leveraged at any level. Her new client rate wasn’t too bad yet her client attrition rate was higher than her client retention rate. This was clearly a service issue. Her wage bill was also far too high in fact over 55% of her income was going on wages to staff that were only fulfilling 60% of their time in the business.

The plan was easy.
Review services
Leverage existing database
Increase client flow
Create an attrition plan
Increase prices
Increase premium services
Create a great referral system with high rewards
Build a free only marketing plan designed to create 30% new business in 7 days then 50% new business in 4 weeks

That’s exactly what I did for her and within 4 weeks her turnover had increased by just under 55%. This gave her the freedom to grow and relax a little at the same time. Her tax bill was paid in full, her other bills had been paid in order of priority and after 12 months of being mentored her results were pretty astonishing considering she was facing bankruptcy when we met.

Here’s how she reacted…

‘With Alan’s support I made the changes and STILL made the 116% growth.

I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2 big projects out with the salon.

I now have the confidence and knowledge to push my career forward and create the work life I want… He has genius ideas that were so inspiring I didn’t take much time to get excited and start putting them into action.

Anyone thinking of working with Alan I would say go for it. There’s absolutely no question – It will change your life like it did mine.
Here is how my business and life look right now.

I have 12 weeks Holiday Each Year
I work ONE Day a Week On The Salon Floor
Bought a new New Car
New Client Rate Up To 32%
Rebooking from 15% to 180%
New Staff Applications Through The Roof
From Salon Zero To Number One in my City
Marketing Budget Reduced To Almost Zero
Ability To Fill My Salon in Less Than An Hour
Number one Facebook Salon in my city
Mastered Facebook for Client Management
New Website On Page One of Google
Existing Stylists All Packed Out Everyday
Salon Services UP 105%
Retail Sales UP 72%
And More ?
Thanks Alan!’

UPDATE: Since working with me this client has now been able to open another two very successful businesses as well as grow her existing business.

Would you like me to MENTOR you in salon?
My powerful turnaround and life-changing mentoring can be booked for

12-month package
6-month package
3-month package
1-month package
Pay as you go package

CONTACT to discuss SALON MENTOR and find out more

As you can see with this one true story it’s more than worth your investment. You get 27 years of my global experience dedicated and bespoke to your business.

Despite this recession and downturn I can guarantee you there has never been a better time to make magic in your business.

If you’d like to speak to me direct you have two options.

Email us @ info @ salonpunk.com or call the Salon Punk studios on 00 44 (0)161 929 6902

Yours in profitable salon

Alan Forrest Smith and team Salon Punk

“I just wanted to say thank you to Alan.

I married into hairdressing 9 years ago so im not a hairdresser, when i lost my job in the down turn and my wife was looking to sell her salon after having our first child, it was really rough, i came across some of Alan stuff online and joined his membership site on monthly payment thing

This was bad for Alan 🙂 but good for me because in one week i had enuff stuff to take my wife salon from a 2 chair drive thru village salon in Ireland to where we are now.

This year we moved to a bigger town so I bought the xtreme 21 and OMG, everything that Alan said to do I did, now wifey only works in salon on Saturdays, we paying for our house no bothers and Im actually bored and now thinking I need to move into the supplier and wholesale side of the business because I kind of shy having to be in the salon when everything is on autopilot.”

I bought the xtreme 21 and OMG

Woohoo it’s started working!It’s given me bags of confidence on upselling. It’s like there’s so much to do every day even if it’s quiet. It’s all the things we should know but we turn a blind eye to because we’re busy or just wasting time. I turned a £16 service into £45 today not to mention the product shell probably buy next visit!! It’s honestly paid for itself already!Thank you it’s sooo exiting…really getting confident now cheers guys

Georgia Florence Hair, UK

Hi Alan The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.

The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail,

So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail, in salon promotions, how to use your website and the internet to templates for posters and flyers and everything you could imagine you will need to market your salon. It even shows you how to test and measure everything you put in place to help you build your salon business.Just as a personal note from me “Alan,I know you have put your heart and soul into this manual and that it comes from someone who understands what its like to have your home on the line and the bank manager breathing down your neck and what its like to have failure and success and what that feels like – and we both know that it simply works…

So I would like to personally thank you from our industry for creating a tool that if used correctly will help build any salon business, reduce a little bit of stress and make our industry great!

Steve xBest RegardsSteveSteveWynder.com – Hair & Beauty SalonSO Magazine
www.salonopinion.comHairBizSecrets – Online TrainingFantastic Hairdresser Australia – Training & CoachingBrisbane QLD

Steve Winder

Hi Alan

I signed up for all of Alan’s courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan’s ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.So…. if anyone has any doubts about any of Alan’s ideas and courses just re-read the above a couple of times and get out your credit card and sign up.

You wont be disappointed I promise.Jeanette (a much better off and happier salon owner)p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.

trimmers-haircare.ik.com

HI Alan I think hairee . com is absolutely fantastic I am a bit rubbish on the computer don’t know how to work attachments. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around with love

Jayne king

Been busy with your material.

This is what I think about the material. The first moment when I started to download it I know it was the right thing.
I felt huge inspiration. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there.

Everything was there, but it was really one thing that I felt was missing.
You got the voucher and ads. But when you open a new small salon in a village you need to make flyers and put them in the mailboxes, not just when you open like 4 times a year.

Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons.
This is what I did already. I used your Idea about recommend a friend, but I did it a little bit different. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn’t use off on service. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away.

I told them my idea of giving them away.

I bought stuff for 10 Swedish crowns like 10 dollars each I mean brands that people know shampoo gel, hairspray everything. so I give them one product for every new client. So the women that works in our food store give them out to nearly everyone she knows. Of course I have done her hair already.

I gave her limit time of course. So I ended up with 1 dollar each new client and I didn’t lowered my price.
I forgot of course the friend also get a product it cost me 2 dollars sorry. I will let you know more what I am doing. But Alan if you got an idea about the flyers please let me know. That was the only missing link the way I see it.
Fabulous package. I am on my way now. Thank you so much.

Madeleine

Hi Alan
I have found Hairee.com to be a wealth of information.
As a new salon owner I needed information on how to do a better job of marketing & I have been able to try some of the ideas from Salon Column Builder. I have 2 established stylists & a new one to our salon & I did not know how to start building a clientele for her. I have tried a couple of the ideas from the column builder & it is starting to pay off already. I just need to persevere & hopefully she will also have a full column in the not too distant future!
Many thanks

Amanda

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