For Salon Owners That Are Stuck, Want The Next Level, Need a Turnaround, Or Need A Proven Path … 

SALON OWNERS…  A PROVEN MENTOR THAT CAN HELP YOU TURN YOUR SALON INTO A REAL BUSINESS:

Hit The Next Level. Get Off The Shop Floor. Build NEW Teams. Get More Clients. Have Record Weeks. See More Appointments. NEW Systems. NEW Marketing. NEW Ideas And More Cash In The Bank. Live Life on Your Terms.

Start SALON MENTOR EXTREME Results 90 DAY PROVEN PROGRAM and I guarantee in just WEEKS (233.7% increase in 23-days) you will see a massive measurable difference.

SALON MENTOR EXTREME is all about getting you seen, getting your salon noticed, letting everyone know you are there and then making sure you have bullet-proof, proven and tested business strategies, ideas and tactics in place that will work for you and your salon.

The results are astonishing to say the very least.

SEE WHAT RICH AND STEPH SAID BELOW… 

SALON MENTOR EXTREME is a program tested, used and proven to work in 99% of salons. The results are what one salon owner called … “INSANE”.

Here are 15 worth knowing about SALON MENTOR EXTREME.

  1. I work with salons of every size. From salons that need to be urgently turnaround to salons that want more growth, more new ideas, more results and more structure.
  2. Not every applicant gets into SALON MENTOR EXTREME. Only after an initial conversation will I say yes or no. The reality is if I cannot help you I won’t take your money.
  3. You must be prepared to work hard and follow everything I tell you otherwise you might not get the results you want.
  4. 100% of my SALON EXTREME MENTOR salons show increases and change within 7-days! Some of my numbers are hard to believe but true.
  5. The results for every salon do and will vary. What you read on this page is all verifiable but also specific to certain salons and certain conditions.
  6. I take your business so seriously I will become and feel like a partner during the period we work together. You must be open and honest at all times for maximum results.
  7. It’s true I have an open access policy during SALON MENTOR EXTREME. You can call me at 3:30 am and if I am awake I will answer.
  8. SALON MENTOR EXTREME is a marathon, not a short sprint. YES, I can give you results instantly but depending on the circumstance it can take longer for you to hit your big goal we both agree to set at the start.
  9. You need to commit to the long run here for huge results. Salon management and strategy is a real thing that can take time to make happen due to your own habits. You must be patient.
  10. The biggest hurdle for all salon owners is changing their habits or fixed ideas of doing business
  11. All of my SALON MENTOR EXTREME salons easily get their money back from increased business.
  12. You are paying for my advice, guidance and mentoring. This is time-based and highly valuable. To hire me for advice is £500 per hour. SALON MENTOR EXTREME gives you the best advice at a lower and longer period rate. I do not offer refunds of any kind for use of my time and proven expertise.
  13. I believe SALON MENTOR EXTREME is the greatest program I have ever seen for any salon. I can boast results to back that up.
  14. Your success is my absolute priority every day we work together. I hope to work with your salon very soon.
  15. You will thank me for your new results – guaranteed!

Read the full page below and then decide.

NOTE: Places are always limited.

Extreme stylist

“The salon is changing, the phone has never stopped – Just INSANE

Rich and Steph, Sage Hair, Wickham – Call and ask them about their mind-blowing salon experience with SALON MENTOR EXTREME – 01329 835 991

This Is What Happens To Salon Owners That Join SALON MENTOR EXTREME

  • Salon Owners GET OFF THE SHOP FLOOR – FAST!
  • Salon turnover up by 233.7% in just 23-days
  • Salon average bills UP by 586.3%
  • Colour up over 700%
  • Stylist recruitment, management and columns issues solved in under 5-days
  • New salon bursting with clients from opening day
  • Sales of Olaplex and Balayage from UP A MASSIVE 2750%
  • Graduates increasing their columns by 101.3% (one new graduate now takes over £1,700 per week)
  • Stylist increasing their turnover by 465.21%
  • New clients UP by an INCREDIBLE 2633.3%

Now tell me you wouldn’t want that?

SALON EXTREME RESULTS for your salon can be truly full on, fast and will change your salon in ways you’ve probably struggled to fix for years. Everything I do for you is SALON TESTED, driven by salon results and works!


Head Punk, Alan Forrest Smith here (me above teaching).

I turn hair salons just like yours into REAL BUSINESSES.

So you get off the shop floor, make more money, have a better life and have a salon that most salon owners will only ever dream about.

I’ll share more about me in a second and of course PROVE to you that this is possible with some true stories.

First, let me ask you this.

If you could increase your salon turnover by 233.7% in under 23-days would it change your salon business or even better – your life?

Let’s put that in real numbers.

If after working with me for just ONE WEEK if your salon turnover DOUBLED would that make a difference to you and your salon?

When I say doubled I mean to go from just under £2,000 per week to just under £4,000 per week.

OK, how about this.

What if I give you 62 new clients a week and each client spends on average £67.00. Those new clients are worth over £21,000 per year. Would that help you?

OK, how about this one.

What if I show you how to fix every staff problem fast, how to build the perfect team and how to get inundated with new stylist enquiries? Would that be a game-changer in your salon?

These are just some of many real things that took place during

SALON MENTOR EXTREME

Please don’t think I am saying any of the above to show off because I am not. I am simply sharing these things because that is exactly what happens during my SALON MENTOR EXTREME mentoring with real salons just like yours.

HOW?

Let me share a little about my own background.

I get the hair and salon business; I did my first haircut during punk rock when I was just 14-years old. From that day forward I was kind of obsessed with hair.

By 1989 I sold my little Ford car to pay for and open my own first hairdressing salon in a village of just seven hairdressing salons. I thought my magical skills with a razor would be enough to make sure I would be busy from morning until night. I quickly learned It wasn’t. I struggled from day one and almost had to close my hair salon.

By 1990 after reading a book or two books I had discovered how to promote, to do my own salon marketing and build my salon business.

By 1991 in one of the UK’s worst recorded recessions in the UK I moved from 250 sq. ft. to 2000 sq. ft. My new hair salon was huge but so were the problems that arrived with it.

I had moved my whole salon business into a town with 35 long-established hairdressing salons. Most of the salons had all been there for over 30-years. The top ten all wanted me closed and thought I would close.

The No.1 salon at the time charged around £25 for a cut and finish. I took what felt like a high-risk decision to charge a maximum price for a cut and design service at – £75.

It felt like a risky approach but I knew we had the quality. Within 18-months I had the busiest salon in that town of 35 salons with every stylist in the town knocking on my door asking for a job.

I had mastered the art of marketing my salon and turning my salon into a real business. I was probably one of the first salons in the UK to use a computer to build my business from 1990 onwards.

For 17-years until I sold it just ran and ran and ran like a dream.

AND YES, I managed to GET OFF THE SALON FLOOR and take enough time off to build my own five-bedroomed country house and bring up my kids!

I do get it because I have been there and lived it.

  • I had no clients when I was desperate for clients
  • I had huge bills I just simply couldn’t pay
  • I had major staff issues from no staff to lazy staff
  • I had TAX bills piling up (one for almost £20,000)

And I have been through all of the usual salon owner issues that arrive every day.

I almost had to close my new salon!

I’ve had six hair stylists and three juniors sat on their backside in the back room drinking coffee while I was cutting hair from morning until night!

It’s painfully frustrating.

My big reality was this…

I was great at cutting hair but hopeless at actually running and building a real business.

Being a salon business owner felt like it was way out of my scope.

So I understand because … I also had to learn and discover new things and that wasn’t easy for a school drop-out like me that took hairdressing as an easy option.

I had to get good advice. I had to teach myself. I had to read a lot. I listened to tons of business cassettes in my Mini Cooper (yes c30, c60, c90 … ;-).

I had to spend thousands upon thousands of pounds on salon business courses. I had to travel, stay in hotels and search for answers.

Eventually, things began to turn around for my salon but it was really hard. I had learnt well over one hundred things to do in my salon but the truth was I struggled to make just three things actually happen.

The other big problem I was endlessly faced with was when I asked for advice I was getting advice from people that had no idea about the salon business. They knew about selling me more retail or colour or other salon service and then offered me advice as part of the deal but the reality is they had no idea how to run a salon.

To cut a long story short once I had things worked out here are the kind of results I was getting.

  • 65% MISSING CLIENTS FOUND: I worked out how to recover well-over 65% of my missing clients.
  • STAFF PACKED: I discovered and created a system that gets any stylist PACKED OUT with 12-weeks!
  • FILL COLUMNS: I mastered a way to fill any column four-weeks before a new stylist started so now I could hire new staff
  • NEW STAFF FILLED: I worked out how to make sure new stylists would cost me nothing and also make me profit very fast
  • COLOUR AT 70%: I increased my colour selling from 3% to over 70%
  • HIGHEST SALON AVERAGES: I created unique specialist salon services that took payments as high as £300 (a lot in the early nineties)
  • KEEPING STYLISTS: I managed to understand how to keep my staff for years (most worked for me well over 8-years)
  • NO.1 SALON: My hairdressing salon was No.1 in my town and we had waiting lists to prove it.
  • LOW RISK, HIGH RETURN: I had created a low-risk, low-cost salon marketing system that was filling my bank with money.
  • OFF THE FLOOR: I even managed to get off the floor and actually run my business properly.

Once my salon really got working it was truly amazing for me. I had the best stylists begging for jobs. I had so many new clients with my marketing systems that at times we had to stop advertising rather than turn clients away.

I had created a perfect marketing machine that never once failed my salons. And I had also rejected all the advice given to me by the hairdressing industry, the reps and the companies. I realised that they simply wanted me to buy more but being easily persuaded in those days only led to huge debts!

Real Rewards For a Real Salon Owner…

  • I built a huge 5-bedroomed farmhouse on an acre of land with its own orchard
  • I had two brand new cars – BMW and MERCEDES parked outside next to my classic VW
  • My family went on holiday 3-4 times a year – I could leave my hairdressing salons to run and run without me being there
  • I managed to take my salon floor days from five days to half a day and then in the last 4-years to OFF THE FLOOR completely
  • I could pick up my kids from school any day of the week and never miss time with them playing in the sunshine
  • YES, I still had issues but honestly, I worked out how to manage almost everything.

It was hard work. It wasn’t easy. The rewards were just incredible and it stayed like that until I sold it.

And it is worth saying – this is before the web was invented (although I built my first website in 96/97 long before anyone had a website.

Now please don’t think I am showing off this really just as it was and as it happened. It was amazing and I made amazing money from my salons at that time.

Now here’s the thing … that was then and this is now …

Will Any of What I Did I My Salons Work In Salons Today?

In 2003 I finally sold my last salon.

From 2003 and onwards I worked as a mentor, advisor and strategic advisor on over 400 different kinds of businesses. I have mentored and advised some of the biggest companies in the UK and some of the smallest new start-ups.

This still included the hair and beauty industry. In fact, I had been flown and invited to speak and present to literally thousands of salon owners and business people in Australia, USA, Asia, Europe and of course the UK.

Since selling my salons I also became a fully published author and writer. Type my name into Amazon or any good bookstore online and you’ll find my books on philosophy, business and more and including the industry best-selling SX-21 salon business manual.

This gives me a unique edge to how I think and how I think about business. This is why my new program …

SALON MENTOR EXTREME crushes anything out there today and I will share some results for you in a moment.

Why do I call it EXTREME? The reason is not only are the results extreme but they are so extreme when people like yourself read the numbers they find them so hard to believe they actually email me and tell me I am lying. You’ll see the numbers in a moment.

Also extreme because here is what I know and understand.

As a businessman myself, I need results and cannot afford to try things and just hope they work

I cannot afford to sit and wait for business to come to me.

I cannot afford to take chances with my business.

I cannot afford to be driven by fads and trends.

I can only do what brings in the best return with the very lowest risk.

That is the nature of my own business. If I can’t make my business work I cannot pay for anything.

So I ONLY USE what works for your business with the very lowest risk. Everything I use is incredibly well worked out for effectiveness. Everything I do and use is PROVEN and shown to work on my own verifiable results for salons like your own.

By the way – Here’s a picture Of The House I Built Myself But Really – MY SALONS BUILT!


Ready For Some Results?

Just Some of my current SALON MENTOR EXTREME Salons.

ZIGZAG HAIR GROUP – 9 SALONS SINCE 1986

MOD SALONS – 10th YEAR ANNIVERSARY 

SAGE HAIR SALON 1st YEAR IN BUSINESS

All different, all have different needs but all have experienced some pretty mouth-watering results, to say the least!

  • One salon I am working with right now had their turnover goal set to £7,500. They smashed it and have just hit £9,000
  • Another salon I am working with right were taking an average £2,200 per week. Now they are hitting over £5,000 every week.
  • A large salon group I am working with now have all the tools in place to create a huge surge in new clients and turnover
  • One more salon I worked with went from almost closed down to hitting around £10,000 every week.

So here are some results. They should come with a warning because you will probably find most unreal. They are all verifiable and supported by my SALON MENTOR EXTREME salon owners.

  • Salon average bills UP by 252.6% (one average went from £23 to £170)
  • Colour going from 2% to 68% ( one salon went from 3 colours per week to 24 colours)
  • Salon turnover up by 233.7% in just 23-days (without a single new client)
  • Staffing issues solved in under 5-days (using a proven fix for staffing issues)
  • Sales of Olaplex and Balayage from UP A MASSIVE 2750% (sales of Olaplex went from 1 per week to 23 per week in one salon)
  • Graduates increasing their columns by 101.3% (without any kind of promotions)
  • Stylist increasing their turnover by 465.21% (all without the web, social media and new clients)
  • New clients UP by an INCREDIBLE 2633.3% (one mentor salon went from 3 new clients per week to 64 new clients)

And that is a tiny view of what has been going on with my SALON MENTOR EXTREME guys. It’s totally INSANE, to say the least!

And one salon has been in business 30-years. Another for 10-years. And another salon for just 9-months.

But either way all of the results above are 100% verifiable, documented and a credit to the hard work of the salon owner and the proven, tested and transforming systems I use with you during mentor.

  • NO web.
  • NO Social media.
  • NO online anything.
  • NO trends or fads

This is cool and I want to share it with you.

Almost every result I have had with my SALON MENTOR EXTREME salons have been done without doing what the industry advises. You know stuff like

  • NO: Google domination
  • NO: SEO management
  • NO: Facebook ads
  • NO: Twitter or Instagram
  • NO: big push on websites

Like I said if you want extreme results we have to take extreme action. That means getting your boots on the ground, listening very closely to what I say and doing the opposite to what the industry experts are telling you.

Two Salons DOUBLED new clients –  Simon, ZigZag Salon Group

They say there’s no school like the old skool and Alan is definitely the headmaster of the hairdressing industry and since working with Alan even though we were a little shocked at what he was asking us to do however we implement what he asked and are now starting to see results and can see the light at the end of the tunnel with two of our salons doubling their new clients to 17%.

Simon Hayter, CEO ZigZag Hairdressing Group

This is HOW WE GET SALON MENTOR EXTREME RESULTS.

sage Hair DesignSAGE HAIR in Wickham, UK began SALON MENTOR EXTREME Jan 2nd, 2018. Here is what has happened in just 23-days so far.

  • TURNOVER: more than Doubled
  • NEW CLIENTS: up to 30 plus per week
  • COLOUR SALES: Up over 100%
  • AVERAGE BILL: UP 140%
  • NEW STAFF: found and started
  • SALON MANAGEMENT: Fixed fast
  • BEST WEEKS EVER: despite it being January – their 3-best weeks ever and still increasing every week.
  • NEW MARKETING STRATEGY: fast, proven, bespoke, effective and working like crazy

The following has been done WITHOUT ANY ONLINE marketing. The following is part of a very precise, detailed, tested and focused 12-week plan. What you are about to read is part one. Part one is about stabilising the business.

During this period my SALON MENTOR EXTREME clients have open access to my 33-years experience. They can text, call, email, WhatsApp, Viber, Skype, face-to-face as often as needed. One day I have had around 50 plus texts from just one mentor client. ALL clients get a direct reply from me within seconds.

Read what the salon sent to me after just 3-weeks and 2 days in SALON MENTOR EXTREME 2018 …

“THE SALON IS CHANGING … PHONE HAS NEVER STOPPED … JUST INSANE”

Well, what can I say!!

We had a salon, a team, a business – Or so we thought!!

We were taking on average £2-3000 a week, it covered the bills… just! We spent A LOT of nights worrying about how we were going to pay the staff if there was money in the bank to pay the product company…. We didn’t take a wage, we didn’t have any spare cash, we thought we were doing everything like we should but we were still not seeing any increase….until we called Alan.

We spent many more nights wondering whether we should take the risk, it was a lot of money that we certainly didn’t have.

We made the jump… and it was honestly THE BEST THING WE HAVE EVER DONE!!!!

Alan ripped our business apart and showed us it in a completely different light….

In 4 weeks he has refocused our attention on stabilising and building a BUSINESS.

He has almost DOUBLED our turnover in 4 weeks…….at the quietest time of the year!!

He has opened our eyes to everything about our business and what we were doing and has flipped it on its head!!

It’s INTENSE, ITS HARD WORK AND ITS EXTREME!! But we are ABSOLUTELY LOVING IT!! The results are UNREAL…..

We are 4 weeks in…..we cant for the results after 12.

Alan is fantastic, he is supportive, encouraging and he knows what he’s talking about! He is ALWAYS at the end of the phone, he keeps us focused and he gets results…… it ’s just simply amazing!

I can’t wait to write about our journey after the next 4 weeks!

WE CANT THANK YOU ENOUGH…….SIMPLY AMAZING!!!!!

Rich and Steph, Sage Hair Wickham


“A Kick-Ass Mentor

We had been on Alan’s email list for a long time and I initially found him through his orange beetle site.

It was the philosopher poet in him that attracted me to Alan; that and the fact he is a kick-ass mentor.

And when I say he is kick ass , he has definitely kicked ours a couple of times!!

we’re a salon that was doing well, but lurching from one crisis to another. We contacted Alan after one particular series of staff crisis as we couldn’t see the wood for the trees and felt that we needed new direction and help steering the ship.

Alan came in and immediatly saw what need doing and helped us very quickly focus on the important stuff –

  • He got us to immediately concentrate on the numbers, daily/weekly totals, clients and averages
  • He helped us write and set in motion a kick ass campaign to get new ROCK STAR staff and got us to think about recruitment in a different way – and within two weeks we had 2 new members of staff that are now pulling in over a £1000 a week!!
  • We recruited a kick ass Receptionist.
  • He helped set in motion, weekly and daily meetings with our team; holding them accountable for their columns
  • We introduced new specialist services
  • Raised prices overnight by 10% with no client losses
  • Created a managers role and filled that the position from within our existing team
  • Started an email campaign with a 71% open rate – unheard of
  • At the beginning, the plan we worked out with Alan was to be doing 10k weeks,  and although we’re not quite there yet, we know that 10k is within touching distance and we’re determined to get there, and soon!

Honestly, Alan has helped us focus and given us belief.

Don’t get me wrong, it’s been really hard but rewarding work !! Alan has been there constantly in the background cajoling, demanding, driving and giving us ideas and has been on hand 24hrs a day!

He is true to his word. Honest as hell and a great guy that wants you to succeed at all times.

I think any business will benefit from working with Alan.

Izaak Brading & James Langley

Mod Salons, Leeds


Another EXTREME SALON SUCCESS despite impending closure

salon mentor with Alan Forrest SmithSALON MENTOR: Caroline Sanderson from Ego Hair in Inverness, Scotland

The huge business mountain facing Caroline was pretty obvious. She is in a city (Inverness, Scotland) with a population of just 41,000. She also had fierce competition from a host of other well-known salons including a couple of large chain franchise salons.

Caroline contacted me, then decided to join SALON MENTOR despite being heavily in debt, having bailiffs knocking at her door, no staff, no real business anymore and no idea what to do next and on the verge of closing after almost 10-years in her salon.

After a long consultation, the hair salon goals and 12-month vision I set for Caroline were very simple but remember – she wanted to sell – I persuaded her to fix it and then sell if she wanted to.

I had planned …

  • Get her off the salon shop floor so she could dedicate more time to her kids
  • Create a structure within the salon so she could walk in and out knowing it’ll be fine
  • Position the salon as the towns number one choice for hairdressing
  • Create a brand new income stream for her that she would enjoy doing on a daily basis
  • Fill the salon with the very best team
  • Create mass-marketing systems for fast coverage
  • Get every team member packed from morning until night
  • Give her more time with her family

Do this with as little spend as possible (because there was no cash)

So I got to work and planned everything very carefully and UNIQUEto her salon.

She worked really hard in her salon, she did everything she I showed her to do, put everything in place to get her salon business changed and working. And she worked extra time now so she could get the results she desired within her hair salon business.

I want you to remind you before we started working together Caroline by her own admission was struggling to keep her salon business open.

By the way, she is also an artist doing hairdressing to support her art. Artists are NOT the greatest business people.

After four weeks I INCREASED her salon business by 53.4%

After four weeks I had a new team in place in her hairdressing salon.

After just four weeks she had cash in the till

After just four weeks she had a marketing system that was up and running and delivering results

Within no limit, her turnover was up by 116%.

Rather than close her salon she went on to grow her new salon business and move premises to a bigger, better more central location.

How?

She did exactly what I told her in her salon and the results arrived and kept on flowing.

Anyway here is what Caroline herself said after her SALON MENTOR period.

The list of what I did for her salon was endless but here is a rough idea.

  • BOOKED-UP: Showed her how to get top-flight stylists knocking daily for work
  • PRICE STRUCTURE: Showed her how to price her service properly so clients would want more
  • STAFF MANAGEMENT: How to control her staff and be fair with them so they stopped leaving
  • PACKED COLUMNS: How to fill every column from morning until night so she could do less
  • COLUMN BUILDER: How to make sure any new staff would be fully booked before they arrive at her salon using a proven and fail-proof column building system
  • DIARY MANAGEMENT: How to make sure no salon time would be lost by staff booking in fake appointments – I showed her how to kill phantom bookings dead
  • FREE ADVERTISING: How to get cheap salon advertising and in many cases FREE advertising that made sure the salon was always packed
  • WEB MASTERY: How to use the web EFFECTIVELY to get more clients
  • SALON MARKETING THAT WORKED: How to create effective salon marketing campaigns that blew the phone off the hook
  • SOCIAL: How to use Facebook properly and other social media for maximum effect for her salon
  • MEASURING: How to track and measure everything for the best hair salon results
  • STRONG SALON: How to build a strong business that would become her towns No.1 salon so she could sell eventually
  • SELL MORE: How to sell more services, colour, retail and more

And so much more.

“This is Caroline Sanderson. I’m a SALON MENTOR student of Alan’s.

I took the plunge and entered SALON MENTOR with Alan.

I had to fight back the ‘I cant afford it demons’ and go for it because I knew if I wanted really fast track change with my hair salon I needed to invest and spend time with someone who had been there done it.

I can hardly believe THE CHANGE in not only my business but in ME.

Alan’s strategies and advice with guidance took my business to a 53.4% rise in one month, 116% rise in one year. It would have been more but I had to make HUGE decisions along the way to create the hairdressing salon of my dreams which meant having the confidence to make changes and get the people out who I knew deep down were not right for me and my business in the long term.

I don’t know how long it would have taken me to make these changes without Alan’s support. ‘GO FOR IT. (if ever)

With Alan’s support, I made the changes and STILL made the 116% growth.

I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2 big projects out with the salon.

I now have the confidence and knowledge to push my career forward and create the work life I want… He has GENIUS IDEAS that were so inspiring I didn’t take much time to get excited and start putting them into action.

Anyone thinking of working with Alan I would say go for it. There’s absolutely no question – It will change your life like it did mine.

Here is how my salon business and life look AFTER SALON MENTOR.

  • I have 12-weeks Holiday Each Year
  • I work ONE Day a Week On The Salon Floor
  • Bought a new Car
  • New Client Rate Up To 32%
  • Rebooking from 15% to 180%
  • New Staff Applications Through The Roof
  • From Salon Zero To Number One in my City
  • Marketing Budget Reduced To Almost Zero
  • Ability To Fill My Salon in Less Than An Hour
  • Number one Facebook Salon in my city
  • Mastered Facebook for Client Management
  • New Website On Page One of Google
  • Existing Stylists All Packed Out Every day
  • Salon Services UP 105%
  • Retail Sales UP 72%

And More?

Thanks, Alan!

Caroline Sanderson Scottish Hairdresser of the Year and Salon Owner Ego Hair Inverness


AN EXTRA £959 A WEEK – from one stylist!

Now read this story from Steve Winder. Steve is a salon owner like you that I Mentored.

“Hi Alan

I have been in the hairdressing business for 12 years. I have 2 shops one just hairdressing and one that is hair and beauty. The latter I have had for 3 years and the other for nearly 8 years.

The first shop has gone from strength to strength and staff retention has been fantastic however this has caused its own problems with a certain amount of what I call “Comfort Zoning” everyone does well and earns a good wage things is easy and everyone works reasonably hard.

With rising overheads over the last 2 years, things from a profit point of view have suffered. I keep tight budgets 14%-16% of turnover for stock and retail 55% wage bill etc. The wages have been difficult to control for the following reasons:

As minimum wage has hit Juniors have become very expensive. We have had the luxury of training our juniors during the day which has affected turnover but the training has been much more successful as they take more in during the day and I feel that it would be a step in the wrong direction to go back to evenings.

I was paying my stylists 40% of their takings on target figures, however, I realised these were becoming easier to hit and were too low. As we improved the average bill and got things the way they should be everyone was hitting their 40% with ease.

So in November, we had a price increase of 10% (for the business) and we changed stylists commission to 35%. Fun that was as you can imagine trying to explain that one, anyway I have put in bonuses so in-fact they can still earn 40% but at much more realistic figures.

I have never really marketed our salon or done special offers apart from Christmas time more to reward the clients than anything else.

Then I stumbled across Alan at SALON PUNK and found the content really refreshing and interesting and exciting. After reading many of your ebooks I soon realised how I had been missing out!!

So the minute I saw your MENTORING advice I just had to get it.

The day I got it I was presenting a Strategy Meeting with my staff, what a fantastic opportunity to put what I was reading into practice.

So I explained some of the things we were going to do and they all seemed very supportive. At the same time, I had a really good Senior Stylist from my other shop leave and I used the Job Flyers in the window to help find someone.

I have always had an ongoing recruitment plan in place but this was the first time I had really marketed the idea. What a response, not so much from stylists but receptionists and juniors coming out of my ears. One stylist did come in but he wanted to work at my first shop and not the other as he had a big client base he said would follow him.

So I thought well I do not really need someone here but I will interview him and give him a trade test. He was Fantastic!!! I just had to take him on!!!! So great new stylist, your marketing programs, let’s give it a real shot. You see to him this was how we always operated he did not realise that I had just got all this great information.

So we worked thru Alan’s vouchers, how to get people to rebook, consultation, with the focus on redesign (as everyone in our area is “colour experts”) flyers in the windows are new stylist offers, out in the street giving out leaflets, in local shops and in the area he used to work in, and as I said …

he was fully booked Thursday, Friday and Saturday taking £700 even with the offers. Great! I monitored his progress put up the sheets you sent and put all the others staffs details on their two.

Now we have always put a graph in the staff room every week but without the detail its always been who took the most. Every member of staff was interested and could not wait to find out who had rebooked the most clients.

The second week went just as well even though the weather caused a lot of cancellations. But he was still busy full booked Friday and Saturday, he even took the most on Saturday just gone!!!

I have noticed that the rest of the team have really started to pull their socks up, have started to be able to fit people in? retail more? have fun in trying to get clients to rebook?.

The third week. Things still going well!! My new stylist took £959.00 net last week and did loads of offers, the flyer re only 50 cut & colours working fantastically well.

He has done 10 new clients to the salon and 50% have already re-booked. Starting new stylist at our other shop next week and we will be doing the same with her.

So far things have gone extremely well with Alan’s mentor advice I promise to keep you posted. Thanks.

Kind Regards.”

Steve Winder, Salon Owner

PS Steve recently updated me on his progress and tells me one of his team is taking around £1,700 per week and all the salon is booked up every single week. It has taken him 16 weeks to get to this stage. NOT BAD I SAY!

This next bit should come with a warning but first.

I had an email from a potential salon owner that wanted to take part in Salon Mentor Extreme© but still had questions. Rather than ask me the questions he went to a very well known sales rep of a large cosmetic company.

He asked the rep about my numbers and results on my websites. The rep replied something like this…

“It all looks made up to me, I’ve never seen results like that in any salon over my 30-years…”

And with that the salon owner actual told me my results were ‘fake’ and called me a liar.

So this next part comes with a warning because the numbers you are about to read will read like fake news. Yet here is what I know.

And I will say this once more.

I have always been in business for my business to work. The way for me to measure if it is working is by my results. My results are measured in sales. No sales and no one eats. No sales and no sleep at night. No sales and my blood pressure will go through the roof.

This is all really simple – it works or it doesn’t. Middle ground is the worst option. Everyone does middle ground and less. Most salons believe in average because averages are what they are being taught by average achievers.

So …

What you are about to read is what I do all of the time with salon owners I work with. Some of what you read is extreme examples and I mean EXTREME! Let’s be really honest going from £250 a week in a column to £1,700 a week in a column – in a short period of time – is a number any stylist or salon owner would die for. That is what you are about to read. The stories are all true, all verifiable and don’t revolve around retails sales or discounts.

So take them as you read them.

I have decided to remove the salon names and staff names, as it was becoming time consuming a little complicated getting agreements from everyone so I have put down the results and what I did with them for you but the rest remains private.

Now before you read.

This is all do-able and possible for you and your salon. The only thing that will stop you doing any of this is you. No one else, nothing else, just you. Be responsible but even more; take small but huge steps to move forward.

And speed … for salons and me, speed is always the key. Do as much as you can, get as much as you can and do everything as fast as you can. Speed is part of your key to prevent boredom or getting jaded or even losing your salon.

I couldn’t wait weeks or months for results when I had four babies on the go that had to be supported and fed. I needed results there and now. How about you can you wait? Of course not and if you do imagine the business you lose over a month never mind a year.

So here they are, enjoy.

The Young Graduate From £250 a week to £1,700 a week

This is a killer story and a story of possibility that I have seen many salon owners resist. Let me say this … a graduate is a stylist but still in training. Most graduates have a capability that needs to be encouraged, nurtured and released. This way they will perform for you. If you don’t at some point release them onto the shop floor they will move on to a salon that will allow them to express themselves more fully. That leaves you going back to the interviews and being short staffed.

So, the salon owner had lost a couple of stylists and his manager. He told me about this young 20-year old that is still a graduate. After talking about her work he said she isn’t good enough. He is an amazing hairdresser with decades of experience so he was measuring the girl against his own skillset. I encouraged him to forget the industry bullshit, rules and restrictions for now and give the kid a chance.

We planned it carefully knowing and understanding that we might have around four-weeks of hairdressing work that maybe wasn’t quite as good as it should be. I do know this though – what we notice as experienced hairdressers from graduates the client rarely will notice unless of course it is an absolute disaster. Even then that can easily be avoided 99% of the time.

Anyway, we put a plan of action together and pushed her in at the deep-end with a client column.  Despite the small amount of work that wasn’t quite as it should have been she started to flourish very early on. I wanted to capture and encourage her youthful and internal enthusiasm and rapid growth process in an extreme way.

When we began this small journey her column would be taking around just £250 a week.

In under ten-weeks of doing as I had planned using my more Extreme Methods© and directed my salon owner she delivered a week’s takings in her column of £1,700 in turnover.

Unreal. Unbelievable. Jaw-Dropping. Faking it? Absolute verifiable and true!

Worth remembering it’s pretty rare to find stylists that are taking more than £1,000 per week through their column so for a salon baby this was just cool!

How?

We gave her a chance a perfect opportunity.

We made her believe everything was possible.

We showed her the door to her dreams.

We offered her real possibility.

And we encouraged her. We showed her love. We spent time with her and her work skills. We set the bar high. We set her targets high but to her these were just targets and we never mentioned they were high. We trained her to work on her averages for all services especially higher average services like colour and Olaplex.

This whole process was tracked and measured daily. The tracking encouraged the salon owner but it also gave the stylist a position to be responsible for hitting her targets. Tracing and measuring everything is an essential key to extreme change.

As I type she is still doing incredibly well with her now weekly packed and high-demand column.

From £550 a week to £2000 plus per week –INSANE!

This salon owner sent me his salon numbers. I noticed as the salon owner he was taking and performing very low.

We talked about it and I noticed he allowed the clients to make decisions. They would tell him as a hairdresser what to do. Another thing I noticed quickly was the fear he had of asking at the desk for invoices. So we re-invented and recreated his consultation process. This process took time to practice and get right.

He was to listen closely and then offer his honest, open and direct advice. He knew what would look amazing on the client but never felt as though he could really share that advice and changes without his client’s permission or the client’s request.

He discovered most clients want change – this means higher averages.

He discovered most clients wanted colour – this again means higher averages.

He discovered most clients want incredible feeling hair – more charge.

In fact he discovered so much that his column went from a fluctuating £500 to over £2,000 per week and is stable at around £2,000 per week.

How?

By listening very close to what the client was asking for.

By regaining his confidence and knowing the client was ready to change and spend in his salon.

By understanding that price isn’t the issue regardless of how high it went it was a fear of a hair disaster that was the issue for the client.

By advising colour and creating new technique for client colour.

By advising restyle and charging for the restyle and colour or anything else like retail that went with the restyle.

By gaining confidence in his prices and his value.

Very quickly, in fact, in under a week his numbers began to rise very fast.

The first week we worked together his taking were around £250 as an average. By the time he had completed his Mentor Extreme© program his column was hitting £2,000 and above. He had also had an extreme average bill of £171. How would you feel asking for that at your desk?

This revealed a lot for me and it was this. Even the most experienced and senior hairdressers can make massive, fast and extreme changes in their columns when they want to.

Self-belief is a major key.

How to sell over 250 Olaplex services –OMG!

When I discovered Olaplex I couldn’t believe more salons weren’t selling it. £25 per shot has to be the easiest money ever. Most salons I deal with are selling literally a handful every week.

The one thing I noticed is that the price is a major factor for the staff. How do you ask for £25 for essentially what is a squirt of hair cream?

Well that is how hairdresser was seeing it.

So we did a little training on mindsets and mental buying patterns. This of course reveal something obvious that really isn’t that obvious… the client is buying amazing condition, shine and hair health – not a squirt of cream.

So with a new approach to consulting we finally added this one thing and this one thing was powerful.

Ready? Here it is.

It was a question.

“Have you heard of Olaplex?”

The client would mostly say no and the stylist would explain the magical power of Olaplex.

One salon I worked with went from selling two Olaplex a week to selling – 27 in a single week. Shall I tell you what that is in cash?

An extra £675 at the desk and all they had to do was ask a question. The client would reply yes or no.

Easy right?

Here’s what we learned.

We have to think like the client thinks.

We have to tell client what client need.

We should never assume what the client wants to pay.

We should never assume the price is high for them.

We should never assume they’d never pay the extra.

We should be trained and try different approaches to make sure what we are doing is working.

And

Get as much FREE support as possible from our suppliers. The more we sell the more discounts we demand so we increase our profits.

Now imagine this.

Going from just 2 to 27 Olaplex services in a single week and with takings at £675 from the new weekly Olaplex sales.

If that kind of extreme momentum was maintained for a year that means an extra £35,100 in turnover from a little squirt or two of cream! That’s a vision worth thinking about don’t you think?

What’s stopping you?

New clients up by a totally mental 583%

This salon had 2% new clients. That isn’t enough to grow and would eventually mean certain closure in the future. So how did we increase those new clients from one a week to over forty in a single week?

The big myth is you have to endlessly advertise for new clients – you don’t. But you do have to do something. Some salons hate advertising of any kind and want to simply attract clients. Believe me some salons do just that and they do it incredibly well. My wife always went to an indie salon in London. Prices were high, staff looked like rock stars, you couldn’t make an appointment so at times you’d have to wait two hours for a haircut. The chance of getting a request stylist was slim unless you sat and waited forever. They were and are packed.

But they are the unusual. Most salons I work with struggle to get new clients and feel the only way to get them is to discount or advertise. This as they say is fake news.

Let me say a line about discounting. It will destroy your salon long term and is very difficult to reverse. There is a blog all about this on www.salonpunk.comworth a read if you haven’t read it.

So how did we pull in over forty new clients in a week and growing?

Easy!

We simply asked every existing client to bring a friend or family member that hadn’t been before if they would bring a new client into our salon. This took confidence, patience, training, and trial and error. Some staff didn’t like doing it and some loved doing it. The potential was huge and over 64 new clients in a week was a result for sure.

But look at this.

The average bill in this salon was £41.50. That meant an extra £2,656 based on the averages in a single week in that salon but it was higher – much higher because they are also selling Olaplex, restyles and other client demand services. In a single week this salon had increased its turnover by over £3,000.

Like I warned you – unbelievable – extreme and mind-blowing numbers. No wonder a long-term rep advised a salon owner what I do was made up numbers. Yes to most they are but the reality is this is very do-able for you and your salon by making simple changes.

Would you like that?

You know time and time again I see this stuff as so simple. It is a little effort and some extra training. If you can do that you can increase your salon turnover very fast.

Extreme Salon turnaround in 12-days that was NUTS!

This was a salon that was going to close at the end of the month. Now image this.

She hadn’t been paid for months. Debt was spiraling out of control. Her staff wages and stock were a struggle to pay. She couldn’t pay her mortgage. Can you image the pressure and stress and sleepless nights? I get that because I have been there and it freezes you to the spot so that it feels like nothing is possible.

It’s worth sharing what she was doing to get busy. It wont take me long to tell you because it was one single thing.

Social media.

She has spent what look liked forever investing, spending and posting on social media with no results to show for it yet she carried on posting hoping that what the ‘self proclaimed experts’ were telling her was right. It wasn’t it was total business bullshit that was destroying her salon.

Let me get this out of the way. Stop allowing amateurs to advice and tell you what works in your business. I have been working with real businesses including my own since 1985 and I can share with you I have seen many an expert still get paid as he or she watches the business they advice to slowly crumble under the amateur advice. I have also seen business fold under bad advice. You’ve been warned.

So here is what we did.

One word.

EVERYTHING we could.

We stopped ALL online activities right away. The reason is being over connected actually disconnects you from your client base. She had become totally disconnected with what customers wanted.

Here is what I believe. If you are drowning you do everything you can to stay alive. You grab everything and refuse no help. It is an extreme moment and a moment that has to be grabbed by both hands and feet where possible. No exaggeration this is survival.

So for me … we use everything to reduce the risk of trying things that might or might not happen or work.

Here is how the world of most marketing and ad agencies works. They pull out a top-drawer plan they use for everyone. Like a blueprint. They then start the long drawn out process of putting your plan together by pretending it is bespoke for you when in reality it’s the same as what everyone gets apart from the new logo they insist on. The even bigger problem is it can take a minimum of 3-months to get anything moving.

This salon was hanging on the edge of a cliff by its fingertips, it was trying desperately you keep its head above water… months was out of the question, this had to be in days and weeks.

Here’s one thing a lot of salon or marketing experts understand online. Being online is about two things. First is traffic or visitors and the other is conversion. For every salon online in most cases you need around 100 visitors at least. To drive 100 visitors to a website or Facebook page has never been more difficult. Some pages are getting literally a handful of visitors weekly. This will mean a dramatically reduced amount of clients if this is where a salon focuses due to the low conversion ratio.

Likes isn’t cash at the desk.

Shares aren’t cash at the desk.

Views aren’t cash at the desk.

And posting content unless it’s seen, read, targeted and studied will do nothing apart from devour your time and efforts and of course money. This will kill your salon.

To start with for this salon we spoke to people, sent letters to people, created simple visibility flyers, stood outside her salon, stood outside her local coffee shops, created small ventures with other business and had as many daily conversations with as many people as possible.

A sample program was created and supported with a referral program. The sample program never meant free as the upselling for other services had been trained practiced and relentlessly pursued. After one week of doing this the salon takings had gone from £950 to £2,300. Let me stay this once more.

IN A SINGLE WEEK from £950 to £2,300 in real money taken at the desk and put into the bank and all with NO social media or online efforts.

EXTREME to say the least! She called me in tears of happiness. I had tears for her. What a truly exciting moment. This salon was now not only about to survive but also about to stabilize, thrive and grow and it did even as I write this salon is killing it with takings of over £10,000 every week at our last conversation.

How?

We had to stop everything that was being done in the salon to supposedly build the business.

We had to rethink the whole process.

We had to STOP the endless addiction to posting on social media the same as what every other salon was positing.

We had to get creative and create a new approach locally.

We had to let the whole population know we are there and know we are the best at what we are doing.

We had to change our own habits, which isn’t easy but was done for the sake of survival.

We had to change the way staff were working and reacting to clients.

We had to make sure everyone understood the purpose of sampling and a referral program.

We had to have a strong vision and self-belief that everything was going to be fine but we had to work really fast to make sure this salon survived.

And of course after the salon was back on track they continued their social media using a new approach that increased their fan base and customers dramatically.

The change was dramatic. The change was extreme. The effort not only saved her business but also saved jobs and serviced the city with amazing hairdressing.

SALON MENTOR EXTREME Gets Results In Salons Like This?

FIXED …

  • Salon Clients Up 85.2%
  • Salon Averages Up: 586.3%
  • Clients Having Colour Up: 700%
  • Turnover Up: 177.2%
  • Turnover Uo: 223.7%
  • Team Issues Fixed
  • Staffing Problems Solved
  • Stylists Recruitment Solved
  • Company Issues Fixed (some successful increases as high as 19%)
  • Price Structured Fixed
  • Creating Advertising That Actually Attracts New Clients
  • Creating New Irresistible Offers For Clients
  • Installing New Specialists High Demand, High Priced Hairdressing services
  • Done – Fast-Transitioning Graduates By 12-Months Safely
  • Done – Redesigning Interviewing For New Stylists
  • Done – Building New Teams From Ground-Up
  • SAVED: Turning Around a Salon in 23-Days
  • Salon Management Structures In Place
  • Total Rebranding of Salon Perception, Look and Feel
  • Fixed: New Systems For Marketing
  • Fixed: Proven Ways To Build Columns Before Stylist Start
  • Fixed: Proven Ways To Create a Happy Team Installed
  • Fixed: The Perfect Ways to Keep Stylists
  • Fixed: Proven and Tested Ways To Set Your team On-Fire
  • In Progress: Giving A Tired Salon a Facelift
  • Understanding What a Client Thinks Sells More
  • Understanding What a Hairdresser Thinks Sells More
  • Fixed: Overcoming Price Obstacles
  • Fixed: How To Safely Increase Prices
  • Fixed: How to Pay staff the Right Amount
  • Fixed: How To structure Commissions
  • Fixed: How To Sell Tons Of Olaplex
  • Fixed: How To send Balayage Sales Through The Roof
  • Fixed: How to Create Perfect Offers Without Being a Discount Salon
  • Done: The Best Way To Use Email
  • Done: The Best Way To Use SMS for marketing
  • Fixed: The Perfect Consultation!
  • Done: Why Clients Want To Spend In Your Salon

And so much more it’s hard to write everything down here but know this.

Whatever Issues You Are faced With Right Now In Your Salon Can Be Fixed!

But also know this … The BIGGEST THREAT To Your Hairdressing Salon Business Today is …

1. Doing nothing … creates – NO-THING!

2. MIS-INFORMATION is INFO That Just Loses You Even More Money

Today, there is far too much ‘NEW expertise’ and confusion over what makes a salon business work really well. There are too many ‘NEW’ experts with no real salon or business expertise. There are too many Apps, systems and touch this and that – that frankly just confuse salon owners.

Social media, salon systems, iPads, Paypal, Google Accounts, amazing websites, email systems and every bell and whistle you can think of but the problem YOU FACE is confusion.

I speak to salon owners like you on a regular basis.

You will be like them – tuned in and have everything but you will also have the same issues and it is this.

  • Is sending a letter in the post no longer working?
  • Should I use just email?
  • Are vouchers just yesterdays thing?
  • Is text the best thing for me to use?
  • What the hell do I do with this computer system?
  • Will an App get my salon busy?
  • Do I need to be on page one of Google?
  • Should I advertise in a newspaper?
  • Can I do everything on my iPad?
  • What’s the point of a receptionist?
  • Surely being a good hairdresser is enough?
  • Why should I do marketing I am a hairdresser?
  • They say this and others say that … what really works?
  • Should I drop my prices?
  • Should I raise my prices?
  • Does discounting work?
  • How do I get faces away from their phones and looking at my salon Adverts?
  • Can I get off the salon floor?

SEE?

Confusion and struggle but actually … YOUR SALON CAN BE AMAZING. Your salon can be NUMBER ONE!

Imagine if you began working with an expert with over three decades of business experience has owned three-salons and has worked inside the industry since 1982?

Let me say that again…

WHAT IF: You have a REAL SALON BUSINESS EXPERT that has been in the industry since 1982 helping you?

WHAT IF: you have a REAL SALON EXTREME RESULTS EXPERT that has built a multi-million-pound salon from scratch despite the competition?

WHAT IF: You have a REAL SALON MARKETING EXPERT that has worked in over 400 different industries apart from hairdressing as a business expert a highly-regarded consultant, advisor and a trusted partner since the mid-nineties?

WHAT IF: You has someone with all of that SALON EXPERIENCE take you by the hand and guide you into BIGGER, BETTER And STRONGER salon business?

WHAT IF: That same expert will take your creative personality, your uniquely individual salon and create a MASTER BLUEPRINT designed just for YOUR SALON ONLY?

And eventually WHAT IF – Not only you manage to COME OFF THE SHOP FLOOR but take your salon from a hairdressing salon and transform into a REAL BUSINESS that delivers truly EXTREME results?

SALON MENTOR EXTREME CHANGES EVERYTHING

How Does SALON MENTOR EXTREME WORK …

As soon as you decide to work with me we get started. WARNING: It is fast and furious and I guarantee if you have a problem that is urgent it will be fixed in days – not months!

It is a 12-week program with upgrade options.

100% of salons so far upgrade into another 12-weeks or 12-months. That’s easy to do once the results begin to pour in and they usually do very quickly.

We speak, we set higher than average goals and targets, we create the simplest fastest most effective route to hitting those targets and then we use ONLY proven and measurable systems and tools to make sure you hit them.

I will call you daily, text you daily, email you daily, WhatsApp you daily and use whatever it takes to make sure you are doing exactly what it is you need to be doing so we hit the goals.

SALON MENTOR EXTREME salon owners have to text me over 100 times in a single day.

  • Rang my mobile number at 11:50 pm in tears with urgent problems
  • Text me at 3:39 am with a problem
  • Emailed me over 31 times in a day
  • Sent me emails longer than a short essay
  • Put before me just about every problem you can think off and together we have solved the problem and solved them fast.

So once more: Once you are on SALON MENTOR EXTREME you have open access to me for 12-weeks, or 84 days or 2016 hours and that is 7-days a week.

And if you want me to visit your salon that can be arranged with a simple upgrade price at the end of this page.

Are You Ready For Your SALON MENTOR EXTREME Experience?

I would love to MENTOR you and hold your hand in a very careful but well-planned SALON SUCCESS.

There are a few rules to SALON MENTOR you should know.

Can you say YES to the following?

  • YES: we deliver great service and strive to be the very best
  • YES: we have room to grow
  • YES: we don’t have enough clients
  • YES: I am committed to doing more
  • YES: I am a good listener and will do as I am guided
  • YES: I want my salon to be the very best
  • YES: I am very open to marketing and doing what you tell me
  • YES: I will be respectful during any training and take any constructive advice well
  • YES: I agree to be focused on SALON MENTOR
  • YES: I am honest and will share what you need during SALON MENTOR
  • YES YES YES … I absolutely want and need the change in my salon.

HERE IS WHAT YOU NEED TO DO RIGHT NOW

SALON MENTOR EXTREME

  • SALON MENTOR EXTREME is a 12-week period.
    • OPTION 1. Four payments of £2,995 (One now and then monthly)
    • OPTION 2. Three payments of £3,666 (One now and then monthly)
    • OPTION 3. Single payment of £9,995
    • UPGRADES available for longer terms or salon groups. Price to be quoted.
  • Convert here … www.xe.com

This is a 12-week program that has been very carefully designed for years of results from salons just like yours. The program also takes into account your creativity, your unique approach and issues, specialities or specific problems you might be facing.

SALON MENTOR EXTREME Is A Safe Investment Here Is Why

First, let’s look at some really simple numbers to increase your salon income

Let’s say you want to take an extra £20K in the next 90-days.

Let’s also assume your average hair bill is £45, And with an upsell, the bill can be the average of £100.

And for the sake of example assume you are a team of 4 including a junior.

With just TWO extra clients a day (and it is very easy and possible), that’s one in the morning, one in the afternoon that’s 6 new clients between your 3 stylists a day or £270.

If you have a plan and focus on sustaining extra 2 clients a day 5 times a week that’s £270 x 5 = £1350 extra in a week!

That’s £5400 extra takings in a month and 120 extra clients!

Over 90 days (3 months) your new income can rise by £16,200 cutting hair (£5400 x 3).

Now, look what happens if you upsell.

Will you learn and understand the specifics of POWERFUL upselling 15% of those extra clients? Colour upsell can be as high as 30% to 70% in some salons.

That’s 18 clients paying £100 or an extra £1800 a month

LOOK AT THE NUMBERS – This is real SALON CHANGE and POWER!

Over 90 days (3 months) your new income can rise by £16,200 cutting hair (£5400 x 3), plus an upsell of £5400 (£1800 x 3)

Total of extra £21,600 in the next 90-days!

Over 12 months your income will rise by £86,400 (£21,600 x 4)

The above are averages. The above can vary in all salons – in your salon. The above is based on REAL NUMBERS and average results. The results can and do vary from salon to salon.

So of course, numbers above are for illustration purposes and they can be as high or low as you need them to be but SALON MENTOR EXTREME program will make sure we get your numbers right from our first meetings.

THE OUTRAGEOUS SALON REALITY IS THIS – That by NOT managing and building your hairdressing salon EFFECTIVELY you are likely to be missing out on a MASSIVE £115,871 in sales?

Yes, that is the average sales LOST & MISSED in the average salon that does not have POWERFUL AND TESTED salon marketing systems in place. SALON MENTOR fixes all of that.

Let me illustrate

Your salon clients naturally drop by at least 11-13% every year.

That is if you have 500 clients, every year you’d be losing around 55 of them! If your average bill is… £45, that means you’d be taking a £2,475 cut every year, and if you did nothing about it, in 3 years time you’d be £7,425 worth off!

A SHOCKING FACT that is hard to read!

If you are not engaged and connected to your clients DAILY not only they forget about your salon, they will go to your competitors.

Active salon marketing has some surprising numbers that can not be ignored…

FACT: for every 100 new visitors to your salon’s social media profile, or salon website you should be acquiring one new paying client. That means if every month you get 1000 new visitors you should be 10 new clients better off.

Taking numbers from above, if your average bill is £45, that is £450 more money in the till in a month – Over 12 months that is £5400 better off! In other words, if you do not get new clients you are missing off another £5400 every year!

When was the last time you checked how many people visited your salon website?

In a nutshell, if people do not see your salon through the Internet that’s the numbers you are missing out on.

What about marketing to existing salon clients?

Upsells? Missing salon clients and salon retail sales? If you don’t do something, slowly the numbers will start to fall back. For example, did you know that over 65% of your missing clients will come back to you?

So, if you have every year 55 clients that gone missing (assuming usual 11% of a drop-out rate) and you have not chased missed clients for the past 3 years that is 165 missing clients. If you recover at a proven to be able to recover rate of 65% – that is 107clients or £4,826 extra cash in the till!

Same goes for the missed opportunity of increasing the frequency of visits and upsells in between! If you have a client that visits your salon 6x a year, can you increase by just 8 times a year? Just 2 extra visit! That does not sound like a lot, but it is an extra £90 per client every year. If you increased the frequency of just 10% of your salon clients, assuming you have 500 clients, that is 50 more visits a year, or extra £45*50 = £2,250!

If you do not manage staff and the reception how can you measure the cost of cancelled appointments?

Time is one thing you can no resell! So if you have stylists that are happy to cancel or book empty clients (that happens right?) every day and twice a day, that is £90 of missed sales every day (again, assuming average bill is £45)!

That’s a massive £540 a week, and a HUGE £2,160 a month! or £25,920 of missed salon sales every year!

What about running an ad? Whether you choose to run in the magazine or on social media, running ads cost money but they bring money. One salon ad Alan was running in his salons every week in the paper brought estimated £75,000 every year, yet it only cost £50 a week, or just £2400 to run every year!

Finally, let’s sum up your missed cash – taking all above, it’s a massive £115,871 …
… of missed revenue just because you did not take the time to review and do some proven salon marketing!

A lot of cash to miss for any hairdressing salon, whether you have 1, 10 or 100 staffed salons!

Not a good plan!

The good news. You can market your salon and not only recover and generate £115,871 every year, but increase that number.

SALON MENTOR EXTREME Is Focused On You, Your Salon and Real Results (not fads or gimmicks)

Everything I build into YOUR easy-to-follow program is built around YOUR SALON.

WHAT IS Salon Mentor 12-week Training?

This again can vary so what you read is a rough outline based on averages.

  • OPEN ACCESS TO ALAN: you will have open access via text, email, calls, WhatsApp, Skype and more
  • BESPOKE: A completely bespoke and unique mentor for your salon over 12-weeks
  • UNIQUE: Your salon is creative and unique, your mentor will also be uniquely created for your salon
  • CUSTOM BUILT: A bespoke and unique salon mentor custom-designed for your salon only
  • SUPER SALON BUILDING BLUEPRINT for your next 12-weeks in the salon
  • 12-month plan: in action beyond the 12-weeks
  • An initial mastermind and planning call for as long as it takes (1-2 hours) Skype is best.
  • EASY-TO-FOLLOW: quick and easy directions to do daily
  • A complete review of your salon workings, includes the critical review of your current marketing systems, promotional materials, retail business, staff functions and all areas of salon business
  • Numbers – work out the numbers you need to hit and work out the plan how to achieve that increase, including but not limited to a thorough research of your customers and potential customers
  • A detailed plan how to reach and engage with TONS of new clients
  • A detailed plan how to use the web to ENGAGE and increase sales from current clients
  • One client increase turnover in a single day by £800 by simply changing the words to her salon slogan!
  • HOW TO create and use POWER WORDS that sell your salon services like crazy
  • Staff – review to maximize the earning potential, and critical staff management super-plan, custom-created for your salon
  • How to do a TOTAL marketing overhaul where needed
  • PROVEN ADVICE on Salon Systems overhaul
  • GUIDANCE on the most effective Salon Business strategy
  • Salon Mentor EXTREME is unique to your salon, there will be custom tools added or taken according to your salon needs.

By the end of Salon Mentor 12 weeks, it is our hope you will have not only hit the numbers but you will want to carry on working with me until your bigger picture has been achieved.

THIS IS VERY IMPORTANT …

SALON MENTOR EXTREME Works Out – FREE

…I always focus on making sure you have your investment back before your SALON MENTOR EXTREME ENDS.

One salon on salon mentor recovered their investment in just TWO WEEKS!

If you spend the £9,995 I will maximize what you already have to make sure you recover that investment as fast as possible.

The faster this is done the faster you will get your investment back. The REALITY means your SALON MENTOR can actually be FREE.

Finally, I have been doing this a long time now. I have seen success, I have experienced changes and I have seen salon owners absolutely transformed after being mentored into what actually works so as to avoid all the confusion out there today.

Whether your hairdressing salon is just you and a junior (that’s how I started)

Whether you have 4 stylists and want to get to 8

Whether you have 8 and would love to get to 12

Whether you have one hair salon and want to avoid the looming but AVOIDABLE issues that can come with a second salon

Whether you are part of a salon group and you need reliable sustainable salon growth

SALON MENTOR EXTREME IS FOR YOU.

SALON MENTOR EXTREME – YOUR INVESTMENT

Price from £9,995 (larger salons or groups – price to be quoted)

It’s hard to put a price on something priceless like this. When you get the kind of results I bring salons how can it be priced?

I will say this…

ALL of my salons get their investment back very quickly. That means if you spend £9,995 you can expect to get that investment back into your account fast. One salon increased their salon turnover from £1,700 per week to £6,000 per week.

That is actually £4,300 NEW TAKINGS per week or £an increase over 12-weeks of £51,600. If that carries on for the next 12-months that means the increase in NEW salon turnover is actually £206,400.

So let me ask you this.

How about I give you £206,400 in exchange for just £9,995? Is it worth it?

(the above is based on a real salon on SALON MENTOR EXTREME. The results are not unusual. I do not offer a refund guarantee of any sort)

SALON MENTOR EXTREME is not a quick fix but a program that will turn your hair salon into a real business. That means doing everything it takes to make it happen for you.

SALON MENTOR EXTREME is a 12-week period.

  • OPTION 1. Four payments of £2,995 (One now and then monthly)
  • OPTION 2. Three payments of £3,666 (One now and then monthly)
  • OPTION 3. Single payment of £9,995
  • UPGRADES available for longer terms or salon groups. Price to be quoted.

Convert here … www.xe.com

Get in touch right away and let’s get your salon TRANSFORMED, lets turn it into a real business that works like never before so you can have more freedom, less sleepless nights, more cash in the bank, more clients that you can ever handle, a number one salon and a business that you can sell or hand-over to your family in the future.

And of course – let’s get you OFF THE SHOP FLOOR!

Places are always limited so as to keep the MENTORING quality very high.

I would love to help you QUICKLY TRANSFORM YOUR SALON.

REQUEST A CALLBACK FROM ALAN – where you can ask anything questions you need an answer to. This is a NO-OBLIGATION and absolutely no pressure call.

Once you send your message someone in the office, Tamara, Lily or myself will see it and get right back to you within 30-minutes max.

Text: + 00 44 7793069486

WhatsApp: 07793069486

Viber: 07793069486

Facebook: salonpunk

Instagram: salonpunk

Before I Go …

Consider this.

How do I know everything is possible for salons just like yours?

First I have been there and done it. second I have worked with salons just like yours and seen some of the most incredible dramatic changes you’d ever think possible.

Now I will not say making the changes are easy – they aren’t – and I won’t say having a social media account and sitting there with your face in a screen or doing a ton of discounts will help your business because in my experience – it really won’t.

But I will say this.

I have seen results so extreme that despite the fact that most salons are looking for 5 or 10% growth over a year I am delivering results if 233.7% growth for salon owners just like you in just 23-days!

No wonder it’s so damned EXTREME.

But working with me comes with a warning and that is this. You must be committed to working with me, pushing hard, pushing through and doing as you are told. This is a program that leaves the ego at the door, leaves you feeling tired but will give you the most excited feeling and rush you’ve probably ever experienced in your life.

You’ve seen the results above and anyone’s hat is honest will be blown away by them.

If that is what you want I am ready to help you.

And it makes no difference to me if you’ve been open for 30-years or 6-months. We can absolutely make this happen.

So if you are any to turn your salon into a real business and feel ready for some EXTREME results. I am here and ready to move with you.

Let’s talk, you know how to get hold of me.

Peace.

Alan Forrest Smith

What Others Say About Working With Alan (Not all salon related)

‘SUPERIOR’ Stuart Price

“BRILLIANT’ Gary Spinks

‘BEST INVESTMENT’ Neil Shepard

‘TRANSFORMATIONAL’ Jon Drover

‘UNFORGETTABLE’ Troy Steine

‘HUGE IMPACT’ Maria Bennett

‘GENIUS’ Caroline Sanderson

‘MASTERFUL’ Jason Strachan

‘INSPIRING’ Dan Moore

‘MIND-BLOWING’ Stephen Georgulis

‘UNIQUE’ Sabrina Yulle

‘INTEGRITY’ Victoria Furey

‘AMAZED’ John Kappa

‘TOTAL GENIUS’ Kevin Lewis

‘AWESOME’ Vincent Wong

‘EXELLENCE’ Nick Shelton

‘LUCRATIVE’ Philip Shufflebotham

AND

‘BRILLIANT MIND’ Jay Conrad Levinson

‘THE BEST’ Brett Mcfall

‘STARTLING RESULTS’ Michel Fortin

‘STUNNING’ Simon Grabowski “INSPIRATIONAL”


“Alan is an inspirational leader.”

Not a leader who seeks power or glory, but a true leader who is uplifted by the achievements of others; those he has lifted from failure, or frustration, or those trapped in the treacle of life.

He is business clever. Not many can visualise a dud business in three dimensions, turning the company in his mind, penetrating to the bowels, foreseeing the traps, and laying an imaginative path towards its success.

This is not something that can be taught at university; it is inbuilt into the DNA of a privileged few. And if they also have that rare gift… the ability to teach with clarity and humour…then what you have is Alan Forrest Smith. It has been a privilege to know and work with Alan

Author, David Nore.

“Thanks again for helping me to find the courage to do this”

Hello Alan

Thank you very much for all your help with the Mentor-ship course. I have learnt tons of new information. Finally got what I was looking for:

Helped me to find the niche that suits me best

Gave my insights how to draw out more from my writing skills

How to write and create successful sales letters – online and offline

Helped me to establish the right way on my own website

Gave me the insider information of how to deal with clients – negotiating, invoicing, and their different personality traits

Several ways of getting paid big, medium and small amounts

Your own detailed systems so I can copy and build my business

How to position me to get clients to come to me

And so much more over 12-weeks and now the ongoing support.

And now, finally, I am in the final stages of establishing myself as a Consultant – Copywriter. Something I have been pondering about doing for the last 5 years. But never had the guts to transition from my dull 9 to 5-day job to my dream as working for myself.

Thanks again for helping me to find the courage to do this.

Regards

New copywriter, Ali Khan


“Why being involved with Alan is a smart investment”

From Mentor Copywriter Neil Shepard

I don’t know about you, but being a freelancer in any business can be lonely at times. Even more so as a copywriter… why is that?

Well, for me freelance copywriters are almost crazy…

I mean who would want to lock themselves away from life for hours, days, weeks, even months at a time trying to understand every type of business that comes across our desks.

Most business owners don’t appreciate the time and brainpower that goes into a campaign that sells.

Sometimes we can get lost in our own business… and that can be costly.

That’s why being involved with Alan is a smart investment.

Because having someone with a proven track record of delivering results for 32 years in the real world of business (not textbook theory) carefully and strategically dissecting my business was priceless…

For example… during the mastermind weekend, I was getting advice and solutions to a specific problem in my business and a way to solve them fast.

Mentor has given me plenty to think about, and a precise plan of action to ensure I get there. Plus and this is a BIG plus – copious amounts of espressos were consumed!

Thanks, Alan – this changes everything

Neil Shepard


“Played a key role in my journey to freedom, no more 9-5…”

I met Alan 2 years into my sales copy career.

When we talked first, I was struggling to find work, lurching from one low paying client to another.

And getting no attention, results or reputation.

One hour with Alan was not cheap-but the results spoke for themselves.

He showed me…
How to stand out from other copywriters
How to create an attention-grabbing website that positioned me the right way to make more money
How to create a killer offer
How to attract and convert more visitors into customers
How to write great copy that gets amazing results for my clients
How to take my business to market
How to charge more and deliver more value (I doubled my fees)
How to make money from consulting and not just by writing all the time
I still consult with Alan and get his input on how to boost the conversions of any campaign I’m working on.
He has played a key role in my journey to freedom, no more 9-5, living life on my own terms, and getting paid what I’m worth.
Thanks, Alan.
Pete Brennan
“I feel inspired and encouraged to keep pushing the bar higher”

From Mentor Gary Spinks

As you know, I study what’s out there and have invested in different ways over the years to develop myself and the business. What is out there at the moment is a lot of noise, misinformation, formula-based products, get-rich-quick schemes and template-style “done for you” services. And it’s easy for people to get sucked into that feeling that these widely promoted offers will provide the answers and be the magic silver bullet for success.
When I listen to you talk about business, the way you work and what works it’s a very different experience. It’s a reality check. It’s a more realistic and genuine conversation. You’ve made me think. You’ve made me question things I took to be ‘truth’. You’ve made me dig deeper into what I really want and how to make that happen. There are challenges ahead to go with all that yet I feel inspired and encouraged to keep pushing the bar higher.
This weekend was not so much about the art of copywriting, designing ads or a ‘how to’ of direct marketing (though you did share some neat insights on the practical side of creating the sales message). No, this weekend went deeper. It was about the business of being a different kind of copywriter, a different kind of strategist, a different kind of marketer.

The Mastermind reinforced and built on my learning during your MENTOR program. I value your advice, suggestions and feedback. The rest is now down to me.

Thanks, Gary Spinks


I got my first copywriting client that spent over £2,000 after just 8 weeks in the copywriting business.”
In just 8 weeks Alan has taught me
Build and create my website
Write long sales letters
Write short sales letters
Write and design flyers
Write higher response emails
Find paying clients
How to get paid consulting
How to get paid writing
How to seed and grow fast
How to get clients offline fast
How to promote offline
How to promote online
How to create a business PR pack
How to create a business card
How to speak and respond to clients
How to reply to a client
When to reply to a client
How to price my services
How to create takeaways selling in my pitch
How to convert enquiries

Actually, Alan has shown me even more than that – too much to write here. I got my first copywriting client that spent over £2,000 after just 8 weeks in the copywriting business.”

Dilys Stokes

“Meeting Alan in person was an experience I’ll never forget”


Dear Friend,

It all started with an email Not just any email An email from ALAN FORREST SMITH
The email contained an important message that would ultimately change my life and business forever… More on that in a minute… Please allow me to introduce myself my name’s Neil Shepherd, my client’s call me ‘The Email Specialist’ I’m guessing that’s because of my emails

GRAB ATTENTION
GET READ
CONVERT

Back to the email from Alan, You see, there was an opportunity to spend 2 days at Alan’s home focusing on my business…
The problem have I had NO money to book my place and I couldn’t borrow any more because of
2 Maxed out credit cards
Overdraft at bursting point
2 personal loans
Car on finance
Big mortgage

Not to mention 3 people depending on me (my gorgeous Fiancé Samantha our two girls Amy aged 9 and Katie aged 6) That would put most people off wouldn’t it?
So how did I find the money? I made it my fierce goal to work relentlessly over the coming months, it wasn’t easy but I managed to do it

Meeting Alan in person was an experience I’ll never forget he genuinely cares about you and listens to your problems and gives honest and helpful advice Here I was sitting in his kitchen drinking coffee and chatting… How many trainers pull back the curtains and let you see inside their home?
It wasn’t all smiles though Alan kindly ripped my business apart and revealed exactly where I was haemorrhaging money and how I could rebuild it a better way
Here’s how those 2 days mentoring with Alan was the BEST investment I’ve made
I’ve raised my fees and no longer feel bad about sending invoices
I’ve started getting paid at least 50% upfront on projects (I use to wait 30 days and then have to chase invoices)
I’m writing every day
My websites have been tweaked and converting better
I’m more confident talking with clients
My copy flows better
I manage my time
Alan can show you how to do this and more… Let me finish with… If you’re sitting on the fence and procrastinating about mentor with Alan ask yourself this very important question… “How much is it costing you NOT being mentored by Alan?” Call Alan today because it could CHANGE everything for you
Talk soon
Neil Shepherd
“The results have been incredible”


For many of you who may be considering entering into a mentoring arrangement with Alan, please allow me to help clarify what may be ahead for you….and for your life….
If, like I was only 6 months ago, you find yourself at a crossroads in life where, for the first time, for maybe one or a multitude of reasons, you’re experiencing the desire to make significant and long-lasting changes to not only what it is you do for a living, but how you live and the reasons why then Alan is the answer.
From our starting point together just a few months ago, Alan and I have created a magical and highly productive bond together, one that has allowed me to create a new direction in my life, and to approach that direction with certainty and the belief that I can achieve what it is I desire.
Rest assured, nothing is ever achieved without a lot of hard work, commitment and strategic thinking.
For my own experience, Alan has been instrumental in bringing out the best in what it is that I want to achieve in my business life…by bringing out the best in me.
This hasn’t been achieved without a commitment on both of our parts to do what it takes to communicate openly and to have flexible schedules in working together (especially as we’re located across the world from each other.)
Yes, it’s been a journey of detailed emails, early morning and late evening conversations, and strategic thinking together, all in a respectful and non-judgmental manner.
The results have been incredible for myself, as I’ve experienced and created a new business path, including what I now want to do, how I want to do it while believing that I can achieve the lifestyle and life results that for far too long eluded me.
The possibilities ahead of me are endless and I believe highly profitable.
The lifestyle which I know I’ll be experiencing, thanks to Alan’s insightful guidance, is something that everyone should be able to attain in their lifetime. And they can…with the right skills, systems and beliefs. If you’ve read this far, you’re probably the right type of person to work with Alan, and he’s probably right for you.
But, I must say, be ready for it, because if you do what it takes, and follow his recommendations, the journey will be transformational and unforgettable!

All the best to you….here’s to your future!

Troy Steine

Vancouver, Canada


“It was well worth it”

Alan thanks for your training program and Mastermind meeting – it’s real powerhouse stuff. Working with you has really opened my eyes, lifted my sights and given me powerful insights into how to make things possible. I’m making some BIG changes this year so thanks for shifting my thinking. Gary Spinks
As a result of my association with Alan, I am a much better copywriter than I ever thought possible. My writing is on a much higher plane and I can produce sales letters and adverts now which are far superior to anything I’ve done in the past with this new knowledge that I’ve gained from him.
For me, it was well worth it.
Stuart Price


“He’s on your team every step of the way”
Alan wants you to succeed. He really does. When you work with him he’s not just a consultant, he’s on your team every step of the way.
The key thing is that he has proven tools and experience in his armoury to help you discover your niche marketing weapons that will bring in the ‘right’ customers, business and lifestyle. It’s definitely all about you and your life success with Alan.
And the business; It’s not all about numbers – it’s about targeting. 10 laser-targeted prospects are far better than 1000 who are ‘generally interested’. Alan has the talent to uncover the true needs, language, and images that go through your customer’s minds in my mind, there’s no one better, he delivers every inch along the MENTOR training!
Ex-forces, Jon Taylor