Establishing yourself as an expert in areas … you already are an expert anyways… never been easier with today’s ability to leverage your knowledge on the Internet, blogging what you love talking about – hair.
But how can blogging help you sell more hair appointments? Easy
- Your salon prospects are searching for hair solutions on the Internet.
- Hair lovers find your salon blog
- Hair lovers read and like what they see… and come back for more
- That increases traffic to your salon blog or website
- More website traffic means more salon lovers can see your hair appointment offers, which means you have more chances to sell your salon services to hair salon lovers.
Remember, online, one of the areas you need to be serious about is traffic generation. Carefully planned Blog does just that – sends tons of traffic to your salon blog or website.
Here’s top 5 Do and Don’t when it comes to blogging.
DO: Take your time to plan your blog.You might be enthusiastic first couple of days to blog about funky new hairstyle, but without a plan, you will soon run out of ideas AND enthusiasm to carry on blogging. Plus unplanned activities will most certainly cost you wasted time…and money, not a good idea!
DO: Make it a habit to be consistent in your blogging. If you can not sustain writing a blog do not start it in the first place, there is nothing more turn off for your salon blog visitors than seeing just one or two blogs posted on a cheap looking website. If you have an assistant who can do it for you, great, if that is not an option, create your own schedule and stick to it.
DO: Blog about interesting facts and helpful tips. No one wants to be sold your salon products, but everyone wants to know how to turn dull hair into shining in 3 easy steps. If you can give some valid tips and give genuine product reviews and recommendations they will buy it. And that applies to service too.
DO: Add appetizing images. Visual is powerful. It makes reading easy and more fun, so use lots of colorful images that make a statement.
DO: Search engine optimize every blog you write… in other words, make sure your blog is found in number one page in Google. After all there is little use of putting out there great information if people can’t find it. And if you don’t know how to do it, find someone who knows and ask. You can always get in touch with us if you have any questions.
I hope this helps
Good luck and happy blogging 🙂