This is a very important read for you as a salon owner. Some good advice and some future forecasts about the salon as a business from me. I am basing these predictions on the huge mental shift humans have just passed through. Based on the complexity of running a salon as a real business and…
Details
Today, I just want to send you some food for thought. I will follow up with more. Here it is …. Right now there isn’t a lot you can do about the lockdown. Early on we created a call to try and help but the help offered on there was quickly over-ridden by the government’s…
Details
How to generate £2k in your salon business in 7 days. A short video explains the simple steps you need to take to hit your new challenge. Summary
Details
For as far as I remember I’ve been buying health magazines, it was around 2004 I saw a free sample offer to try one of then Holmes Clubs in London, now Virgin Active. I was a student so free was great. After the trial weekend I did not sign up for the gym membership, because…
Details
Counterintuitive as it may sound your own salon business success can ruin your business. Now that you are more successful you might be dealing with bigger teams, or perhaps you have a new partner that does not always share your vision of what the next 5-10 or 20 years might look like. For example, when…
Details
If you have a struggling or underperforming salon business you really should read this one. The world of marketing your business has changed beyond belief and if you don’t have this you’ll struggle to gain the edge. Let me start by asking you… … Where do you feel the safest? Close to the EDGE? Or…
Details
We all make mistakes, anything from being late to the meeting to entrusting a person to do the job they are not suitable for. Usually, no mistake can be such that can not be solved, often a simple conversation or a carefully worded email can undo the damage, yet if you have ever felt you…
Details
We hear so many times how staff can create serious problems for the salon owners like you. The question is, is it the team or the way you might be approaching your team building that could be creating problems? I’ve asked Alan to summarize some ideas that will make your team building easier. Here they…
Details
Am I ready to change my business? Am I getting the results I need to be getting in my business? Have I gone as far as I can? Is now the right time to restructure my business? For all your business questions there are answers, learn more. From www.salonpunk.com and Alan Forrest Smith
Details
Do you have a hidden team within your team? Could your salon stylists, receptionists, managers and juniors all work together in harmony to build the salon where not only you enjoy but where all your employees thrive and become part of your salon success? The most-engaged employees work together in ways companies don’t even realize.…
Details
How not to be an average hairdresser and how to turn your averages into your advantage. Listen to the episode below.
What is the biggest threat to your salon business? It’s probably not what you might be thinking. Listen to the short episode to find out why.
It’s a long time since I started my first salon business in 1985. For me, it was about making the money. Yes, service was key but making money (profit not turnover) was the key. No money and my kids didn’t get fed. I was young, I was naïve but it worked and ran until today.…
Details
Do you employ a FREEDOM WORKFORCE? The way people – hairdressers – work and think has profoundly changed. If you are still trying to employ staff the way you’ve always employed staff you are in trouble. Staff of today don’t even consider themselves to be workers (or as they would say and think slaves). They…
Details
By the time you open this email I will be on a plane at 30,000 feet heading to Aberdeen, Scotland with my little salon punk, Demna and of course my darling wife Tamuna. I am heading to meet a client and make (hopefully) radical changes in their business over the next few months. Here’s what…
Details
Grab a coffee, grab a seat, get some quiet and read. I’m on a plane. I’ve just had a moment. Before I tell you that moment I will tell you why I am on a plane. I have been invited to visit a 21-year old salon business that has become layered with unnecessary ideas, old…
Details
When you love what you do, when you are creative, stepping aside is not easy. But as times goes by, priorities change. How you want to lead your business and what you would rather do on a day to day basis changes as well. Whether you choose to keep your seat behind the chair or…
Details
We are definitely in an age where everything is being RE/defined. Salon business, workspace, money, life, death, age and just about anything else you can think of. Take (older) age for example. At the age of just 48, my own dad retired (at 84 he’s still going strong). In those days dads looked old and acted…
Details
Weird question right but your survival might one day depend on your answer. Here is how to know if you are a yesterday salon. Do you open up and sit and wait to see what the day or week will bring? Are you reliant on how your team behave or perform? Are you being used…
Details
I want to share something with you. It’s more than relevant for your salon. Many years ago before I wrote my first book I realised the first thing I had to conquer was my mind. I didn’t realise right away it took years of wanting to write before I really began writing and then finally…
Details
A new salon mentor client I am working with has a problem almost all salon mentor owners have and it is this. All are infected by the salon industry corporate thinking. This is a massive problem because it really doesn’t work in salons and probably isn’t working in yours. So first the good news. It…
Details
In 1979 I did my first marketing. It was a couple of fly posters and tickets I design for my punk band, Clone Youth. It was easy. Get big posters made up and stick them where the people you wanted to come to the gig were hanging out. Marketing doesn’t get any more basic than…
Details
Who controls your salon? There is a huge problem in our hairdressing or salon owners industry. It is good to know what that problem is and how it began. You probably are affected. When the modern salon began it was all about the haircut. Precision, perfection style and just cool. The scissor was the tool…
Details
When my favorite Italian cafe, Carluccios, closed down I was disappointed, but not surprised. Carluccio’s had the best location in our very wealthy village, but while other casual dining places in thrived, they had to close their doors. Is your salon also located in the best street in the busy town, or city, but struggle…
Details
What happened when one Extreme Stylist decided to break the rules of the hairdressing. A case study podcast every salon owner and stylist should listen to. Also available via Apple iTunes, follow here Salon Punk
Details
Staff don’t care much in your salon? It’s most likely that the staff problems are created by yourself, but you have the power to change that so that your team is happy working in your salon and enthusiastic to help you build your vision too. listen to the short episode below Salon Punk Visit: How…
Details
THE TEST WILL REVEAL The Health of Your Salon Business The Future of Your Salon Business The Changes You Must Make To Your Salon Gives You A Guide As To What You Must Do Next Life these days have become a series of tests. I really noticed this since Tamuna has been pregnant. (OUR BABY…
Details
On Friday’s make sure to do this and you’ll have full cash register this weekend even if you were quiet on Tuesday, Wednesday and Thursday. Listen to the episode below and don’t forget to follow us on IGTV stories on Instagram for more stories like this. The Salon Punk
Details
How to increase your takings on Thursdays when you’ve had a quiet week? Listen to the short episode as Alan Forrest Smith explains what you can do today to make up for quiet days this week. Also, don’t miss your day by day to do list to grow your clients on Mondays, Tuesdays, and Wednesdays.…
Details
Did you create a list of things to be done? Did you get more clients through your door? Don’t worry I get it I understand that running a salon can be mental! So here is what you can do today – Wednesday – to get your takings up. Write another list (oh shit lol) and…
Details
How salon management will grow your salon business and create busy columns for any stylist. Listen to the short episode as Alan Forrest Smith shares the proven tips to managing your salon effectively. For more stories visit Salon Punk Podcast
Details
How do you fill columns on Tuesday? Yesterday we talked about creating a list or two on Monday’s (not my fav thing to do) but we did it. My own salon Tuesday was like this: So I would jump in my mini copper and drive over to my salon 5-miles away. The 5-mile drive could…
Details
Even if you’re off on Monday in your mind you’re still at your salon. Do this simple exercise and it’ll give you an amazing week I promise. Mondays for me in the early days always felt as if I was freaking out over what the week would bring into my salon. Until that is I…
Details
Here’s a fact: A successful salon is a well-managed salon. But let me tell you this. A salon that has no management will struggle with things that should be easy. Let’s start with a story. First, I know I have written for a while myself but my excuse is we have been very busy trying…
Details
“Alan if you had to do just one thing to pack out any salon what would it be?” SALON SAMPLER – IS That Program We caught up with Alan Forrest Smith in the coffee shop to talk about his new book, Salon Sampler. Listen to this brief interview as he explains why he wrote this…
Details
Sombody mentions “customer reviews” and you are probably thinking about the likes, comments and thumbs ups next to your salon’s social page profile. But if you look beyond the salon industry you will probably notice how some of the successful brands are actively bringing this social proof off the web and into the brick-and-mortar shops.…
Details
IMPORTANT: Apologies for late delivery of THE SALON PUNK BOOK. The truth is it keeps selling out so fast we literally cannot re-order them fast enough. We have now caught up and can expect delivery in 3-days. INCREDIBLE BEST-SELLER … Even I am shocked. Thank you 😉 Read the book here… That is Paul and me. Here…
Details
Beauty salon flyers Social media posts updated, clicked and liked Salon Ad is in the newspaper Refer A friend cards done and printed Salon website swipes in all the right directions Salon software systems – invested in the best in the market…. Do you have all kind of salon flyers and hair promotions printed, ordered…
Details
In today’s highly commercialized digital world you’d be forgiven to assume that your clients don’t care about getting another email from your salon, but, based on the official stats your clients still love receiving emails and you should use it as part of your salon promotions on a regular basis. From your point of view,…
Details
Next time you hand over a recommend a Friend voucher ask yourself, is this exploding my salon business? And if it is not, ask yourself why? After all, some 84% of consumers say they trust referrals. Sometimes all you need to turn the OK salon promotional tool, RAF in this case, into a cash-generating tool…
Details
How is it possible to increase salon income by £88,400 from one stylist? One graduate stylist did just that. Listen to the podcast episode to discover how this was possible. Tamara from Salon Punk
Details
How do you create hair salon promotions that actually work in your shop? How do you turn your salon into a proper business? Listen to this short episode as Alan Forrest Smith shares his decades of salon building and advertising experience. Yours Salon Punk
Details
How To Push Your Salon Into The Next Level .. Read if You’re Stuck Seriously – If results in your salon are the same week in, week out, year after year. No change in profits, clients, staff or anything … You’re heading for trouble. One of my favourite clients to work with are salons that…
Details
It’s Alan, The Salon Punk here. Last December I had a call from a salon owner that had just 4 weeks to survive. By the end of January not only had they experienced their best weeks ever they managed to stabilise and pay off a load of invoices. When they started SALON MENTOR EXTREME things…
Details
Why is my salon marketing not working is probably the biggest question most salon owners ask me? “ Alan, we do everything in our salon business but nothing works – NOTHING!” This year I saw the reasons becoming more obvious than ever before. Research reveals some shocking facts that most salon owners and marketers are…
Details
Do you know what does Valentino and Alibaba have in common or for your salon brand? This week we’ve been sending out some ideas about how to do things differently in your salon, I hope they were inspiring for you? Anyways, inspired by the theme, how to be different, I came across some cool examples which…
Details
After writing The Salon Column Builder in 1999; After Creating a big how-to guide for salon management SalonExtreme 21; and around 10 other books on the subject of hair salon building, we asked Alan Forrest Smith, why he wrote The Salon Punk Book, and what was so different about this book. From the salon stories…
Details
This is a quick one. You guys keep asking so it’s easier to reply like this. SALON EXTREME21 (SX-21) VS. SALON MENTOR EXTREME? “Alan I’m not sure what to do, SX-21 or Salon Mentor Extreme – what’s the differences?” Both are very different so I’ll try and explain. SX-21 £245 SX-21 is a guide, manual,…
Details
Scary monsters aside, it’s a great time for you to reconnect with your salon clients. Halloween-themed hair salon promotions and creativity can help your shop to attract new people through the door. But getting your clients interested enough to get into the spirit and spend money requires more than putting a scary costume on. Here are some tactics…
Details
I’m not sure why but as soon as the kids are walking back along the street to school my brain goes into something that is still 12-weeks away – Christmas in the salon. What are we doing, where are we eating, who are we seeing and what will I buy my darling wife so she…
Details
Missing Salon Client Kit – has been updated for 2018. Good news for salon owners, if you already purchased the product in the past you should have received the updated link to the product, simply go ahead and check out the newer version (check your email). If you have not got the product yet, for…
Details
My salon accountant, Graham, looked like one of the Bee Gees. His hair was perfectly coiffured with every 120,000 hairs held in place with at least 3 layers of falcon hairspray for men. His shirt was always open almost to his navel exposing his thinning grey chest hairs and a huge cheap gold medallion with…
Details