“Alan has almost DOUBLED our turnover in 4 weeks at the quietest time of the year!”

You read that right I did DOUBLE their turnover in JUST 4-WEEKS.

Salon Mentor Extreme completed changes everything for your salon. Let me explain.

Salon Mentor Extreme Is Designed Around Your, Your Salon and Your Salon Success.

SALON MENTOR EXTREME IS: 12 Week Program. It’s all Virtual – Zoom or Skype. Access To Your Mentor Daily. One Big 90 Call Call Per Week. Homework. Complete Business Makeover. A Fixed 21-Day Challenge. 12 Week and 12 Month Targets are Set. New Mindset Approach. Manuals and Books. A Program To Get Your Investment Back Right Away. Direct Response Marketing Training. One-On-One Only. Blueprint for Clients. Blueprint For Staffing. And More. From £11,995

There’s no question – Salon Mentor Extreme does deliver jaw-dropping results as you will read on this page.

It Has Changed The Lives of Salon Owners Just Like You. If You Want More, More Success, More Change and More Happiness With Your Salon Read All Of This Page.

Important: We do not offer group mentor or mass mentoring. We understand you, your salon and your circumstances are unique. My training is unique, one-on-one and created to make sure you get the success you deserve.

Dear Fellow Salon Owner,

Salon owner of 20-years here.

Alan Forrest Smith

The Salon Punk, Alan.

I get it.

I had three salons over a 20-year period. Like you, I experienced every problem known to you as a salon owner. From mass walkouts, to tax bills I couldn’t pay to a lack of clients – I experienced them all. But you should know this – I also solved those same salon problems that never go away.

I also took all of my salons from struggling start-ups to the No.1 most disruptive new salon business in a town of over 35 salons. The long established salons couldn’t understand what had happened. My reps were blown away with what they were seeing. And I was reaping the rewards to the extent I was being invited everywhere to share my business skills but even better I was able to come off the shop floor and even had time to build my own house.

You – Your Salon – Discovering Your Salon Success

All these years later here’s what I have seen and what I know.

Achieving Salon success is about just one or two things.

The first is doing what works and doing what has always worked.

That’s right nothing really changes. Salon management is a proven skill that can be learned, put into place and helps to create success. When I say proven I mean – THIS IS WHAT WORKS. I see and still see so many salon owners try new things and do things that will never work. The only way to get real success in your salon is to use those systems that work.

The second thing I will say is managing a salon is king. If salon owners fail to manage their salons, want to be pals with everyone and fail to have management systems in place – the salon will fail.

Yet these systems again are easy to put into place. Once you know how this is what will happen.

STABLE: You will create a salon with a goal of success in mind. That creates stability

TEAM: You will build a team that are working with a purpose and want to be part of your team. A team with no purpose cannot achieve anything purposeful.

PROFITS: Profit isn’t a dirty word. Once your hairdressing salon is stable and being marketed properly (using what works) making profits is easier. This will give you the returns you deserve as a salon owner.

MARKETING: Once you truly understand that marketing is easy, it’s simple and it can be put on autopilot your salon will start to climb fast. Your salon will also be packed with paying clients.

Proven Salon Business Building With Salon Mentor Extreme

Further down this page you will read about real salon owners results. These are real results from real salon and real salon owners just like yourself. I think you will see them and say what most salon owners say – HOW is that possible to get results like this in a salon?

It really isn’t that tough. The tough part I have seen over the years are the salon owners knowing these things but simply don’t do what they might already know. This is in the mind. So a change if mindset is what helps push salon owners through. It a a new found belief about possibility and what will come. It’s a knowing that if we do this – this is what will result.

That is what I will show you and as you can see by my results with salon owners like yourself it’s nothing like you will have seen or hear of before.

Trust, Truth and What Really Works in Salons

Can you trust me?

I began in the hair industry in 1982. I started my first hairdressing business in 1985. Then I opened my fist salon in 1989. I have since travelled the globe at least six times teaching, sharing and working as a specialist ‘extreme’ mentor. And just so you know – I began using my extreme methodology on my own businesses and since then to over 600 different industries outside hairdressing. This has generated well over a couple of hundred million in new sales for my mentor extreme clients.

My EXTREME MENTOR is as simple as this.

What will work fast is what I use. What is proven is what I use. What you will be able to do yourself is what I use. And together – me and you – we build all of your goals, aims and dreams around you and your possibility and ability. Everything I do with you is based on over THREE DECADES of extensive business building experience and again I cannot say this enough – what works.

Big Numbers and Your Salon Reality

Now I mentioned a couple of big numbers. Those kind of numbers can put people like you off so let me tell you a reality.

I have worked with salons taking as low as £800 a week. Not only have I saved them from closing I have increased their salon takings from £800 to £3,400 in less than 21 days.

I have also shown salon owners like yourself you take new graduates, put them on the shop floor and have them hit a goal of £500 a week in just 7 days.

I have seen most of my mentor extreme salons have increases of over 100% and at the worst over 50%.

I have seen salon numbers go from extreme jumps to slow and steady jumps. Both with the same goal in mind – extreme growth and new salon success.

Salon numbers are easy once you know how to use them and the fact is there are only THREE proven ways to increase your salon business. Once we work together we will work on those three ways right away. These three ways have never once failed any of my clients. They won’t fail you because they are time-proven and time-tested in businesses just like yours.

“Alan, I’ve Absolutely Had Enough, I NEED My Salon To Become A Truly Successful Business?”

Every salon owner I work with or hear from tell me they feel they’ve had enough with their salon…

For many reasons. That’s normal in your life or anyone’s business life. But when it’s a salon – your business – it is something that has to be changed or fixed fast with as little risk as possible!

If it isn’t fixed or changed in your hairdressing salon, you know that your business and the way you live your life is at risk.

The big problem these days is getting proven advice for your salon business these days is who do you ask for help.

The big cosmetic companies will help, but they usually want blood and contracts to help you (and tie you in for years).

Google for help and the web is now awash with new wanna-be experts with no real expertise that are insisting they can help despite their limited know-how on the variables of other businesses.

The salon social media gurus are insisting you to create more online accounts, fill them with bland content and the clients will come. (The problem is they don’t come despite endless swiping up and down).

And of course, there is an option that most salon owners take – DO NOTHING and see what happens after all you have kept your head above water this long.

And frankly, let me ask you this.

If you’ve taken advice and done what they tell you – did things change in your salon? Are you getting the results you feel you truly deserve?

After Decades Working With Salons Like Yours And My Own Salons …

I want you to know after working with hairdressing salons for decades I’ve seen first hand that doing something to change things is the tough bit. The truth is that It’s never easy but the rewards from direct action are amazing.

I can also tell you that your salon can be fixed, changed, transformed and rebuilt if that is what it needs.

Bespoke – Unique – Strictly One-On-One

My salon mentor extreme is a custom-created, results driven breakthrough salon business building program that has delivered time and again.

It is for salon owners like you that are finally are ready for real change and are ready to invest in your salons future.

Here Are Just FIVE Things I Have Done To Transform And Mentor Hairdressing Salons Just Like Yours…

  • STOP EVERYTHING: I have stopped everything that is being done inside the business. I don’t mean close your salon. This means stopping what isn’t working. I then analyse the results of what needs to be done. Then together we discuss and create a unique masterplan for your hair salon business.
  • THE FIXER: Every hairdressing salon is different. Every hairdressing salon needs a unique mentor solution. Every salon needs what works for them (not someone else). I have created absolutely unique fixes for salons including powerful manifestos, ingenious new approaches to staffing and team building, deliberate tearing down and recreation of front of house and reducing retail stock to sell more retail. The results as you can read below have been astonishing.
  • BIG IDEAS: Big ideas are king for your salons. I have created personalities for salon businesses, distinctive approaches, different voices and increased results that make any salon stand out in a huge sea of hairdressing salon sameness.
  • UNIQUE APPROACH SOCIAL MEDIA: I have directed a proven approach to social media and rebuilt digital media so that ‘likes’ become paying clients. Not using offers, not using discounts but creating a unique approach for salons and their unique city, town or local population.
  • INCREASED RESULTS: I take what hairdressing salons are doing with their hourly, daily, weekly and monthly income and in most cases, create a minimum increase of over 50% in front desk takings. This is an experience salon owners never forget. In one large salon we increased salons bookings by 125 a day!

How? By Using What Is PROVEN To Work In Salons Like Yours

By creating a unique, fresh and powerful approach that makes your hairdressing salon totally unique in your local town.

Here are some results from three decades of working with salons just like yours.

  • Uncovered over £1.5 million in missing salon sales (I realised no one was answering the phone – insane but true)
  • Generated over £21,120 in sales from clients by creating an in-house offer
  • Slashed costs and waste going into tens of thousands of pounds
  • Installed over a dozen huge ideas into salons that generated hundreds of thousands of pounds in sales
  • Found and removed the number one issues killing a salon and then … fixed that problem forever!
  • Worked out to the penny how to increase salon turnover for every square foot in the salon
  • Helped fire and hire the perfect team
  • Increased Salon Takings Up by 233.7% in Just 23-days
  • Packed: a new salon with paying clients in just 2-weeks before opening
  • Saved at least two salons from certain closure – one had just 7 days to go before the taxman closed the business forever
  • Brought a 35-year old salon back to life
  • Showed a 10-year old salon how to DOUBLE their turnover
  • Rebranded and relaunched every aspect of a salon
  • Created a new stylist program that delivered No.1 stylists in just 6-weeks
  • Created and installed performance enhancing management programs
  • Saved one new salon over £22,000 in rent
  • Created high-end specialist services that more than doubled salon turnover
  • Built rockstar teams that stopped leaving the salon
  • Got salon owners off the shop floor
  • Installed huge specialist campaigns
  • And so much more
  • 65% missing salon clients found: I worked out how to recover well-over 65% of any salon’s missing clients and it works like crazy
  • STAFF PACKED: I discovered and created a system that gets any stylist PACKED OUT with 12-weeks!
  • FILL COLUMNS: I mastered a way to fill any column four-weeks before a new stylist started so now I could hire new staff
  • NEW STAFF FILLED: I worked out how to make sure new stylists would cost me nothing and also make me profit very fast
  • COLOUR AT 70%: I increased my colour services from 3% to over 70%
  • HIGHEST SALON AVERAGES: I created unique specialist salon services that took payments as high as £300 (a lot in the early nineties
  • KEEPING STYLISTS: I managed to understand how to keep my staff for years (most worked for me well over 8-years)
  • NO.1 SALON: My hairdressing salon was No.1 in my town and we had waiting lists to prove it.
  • LOW RISK, HIGH RETURN: I had created a low-risk, low-cost salon marketing system that was filling my bank with money.
  • OFF THE FLOOR: I even managed to get off the floor and actually run my business properly.
  • BEST PAID SALON OWNER: I was the best-paid salon owner for miles and had the goodies to prove it.
  • TURNOVER: more than Doubled
  • NEW CLIENTS: up to 30 plus per week
  • COLOUR SALES: Up over 100%
  • AVERAGE BILL: UP 140%
  • NEW STAFF: found and started
  • SALON MANAGEMENT: Fixed fast
  • BEST WEEKS EVER: despite it being January – their 3-best weeks ever and still increasing every week.
  • NEW MARKETING STRATEGY: fast, proven, bespoke, effective and working like crazy
  • Fixed a stylist issue: Built a brilliant graduate training program that put TWO NEW GRADUATES into the top five stylist positions in just 6-weeks. This is out of over fifty stylists.
  • Rebranded everything including his websites and all marketing materials
  • Created a new positioning program
  • Created a strapline – Zig Zag Your Hair
  • Created incredible offers that packed his new salon for weeks on end
  • Poured tons of new clients into his salons.
  • Did an in-house training program to inspire and push his team in greater things
  • Oversaw and created a new marketing program for newspapers and all adverts
  • Created a new super-effective radio advert
  • Created a new management program
  • Trained his area manager
  • Created a program and advised on all social media use
  • He got us to immediately concentrate on the numbers, daily/weekly totals, clients and averages
  • He helped us write and set in motion a kick-ass campaign to get new ROCK STAR staff and got us to think about recruitment in a different way – and within two weeks we had 2 new members of staff that are now pulling in over a £1000 a week!!
  • We recruited a kick-ass Receptionist.
  • He helped set in motion, weekly and daily meetings with our team; holding them accountable for their columns
  • We introduced new specialist services
  • Raised prices overnight by 10% with no client losses
  • Created a managers role and filled that the position from within our existing team
  • Started an email campaign with a 71% open rate – unheard of
  • In the beginning, the plan we worked out with Alan was to be doing 10k weeks,  and although we’re not quite there yet, we know that 10k is within touching distance and we’re determined to get there, and soon
  • BOOKED-UP: Showed her how to get top-flight stylists knocking daily for wor
  • PRICE STRUCTURE: Showed her how to price her service properly so clients would want more
  • STAFF MANAGEMENT: How to control her staff and be fair with them so they stopped leaving
  • PACKED COLUMNS: How to fill every column from morning until night so she could do less
  • COLUMN BUILDER: How to make sure any new staff would be fully booked before they arrive at her salon using a proven and fail-proof column building system
  • DIARY MANAGEMENT: How to make sure no salon time would be lost by staff booking in fake appointments – I showed her how to kill phantom bookings dead
  • FREE ADVERTISING: How to get cheap salon advertising and in many cases FREE advertising that made sure the salon was always packed
  • WEB MASTERY: How to use the web EFFECTIVELY to get more clients
  • SALON MARKETING THAT WORKED: How to create effective salon marketing campaigns that blew the phone off the hook
  • SOCIAL: How to use Facebook properly and other social media for maximum effect for her salon
  • MEASURING: How to track and measure everything for the best hair salon results
  • STRONG SALON: How to build a strong business that would become her towns No.1 salon so she could sell eventually
  • SELL MORE: How to sell more services, colour, retail and more

IMPORTANT: Results are taken from many salons I have mentored and are not typical of every salon!

SAGE SALON Wickham, U.K.
 “The Salon Is Changing, The Phone Has Never Stopped – Just INSANE”
In 4 weeks he has refocused our attention on stabilising and building a BUSINESS.
He has almost DOUBLED our turnover in 4 weeks…….at the quietest time of the year!!
He has opened our eyes to everything about our business and what we were doing and has flipped it on its head!!
It’s INTENSE, ITS HARD WORK AND IT’S EXTREME!! But we are ABSOLUTELY LOVING IT!! The results are UNREAL…..

SAGE HAIR in Wickham, UK began SALON MENTOR EXTREME Jan 2nd, 2018. Here is what has happened in just 23-days so far.

TURNOVER: more than Doubled
NEW CLIENTS: up to 30 plus per week
COLOUR SALES: Up over 100%
AVERAGE BILL: UP 140%
NEW STAFF: found and started
SALON MANAGEMENT: Fixed fast
BEST WEEKS EVER: despite it being January – their 3-best weeks ever and still increasing every week.
NEW MARKETING STRATEGY: fast, proven, bespoke, effective and working like crazy

The following has been done without hardly any marketing and is part of a very precise, detailed, tested and focused 12-week plan. What you are about to read is part one. Part one is about stabilising the salon business.

During this period my SALON MENTOR EXTREME clients have open access to my 33-years experience. They can text, call, email, WhatsApp, Viber, Skype, face-to-face as often as needed. One day I have had around 50 plus texts from just one mentor client. ALL clients get a direct reply from me within seconds.

Read what the salon owner sent to me after just 23 days into their SALON MENTOR EXTREME Program …

“THE SALON IS CHANGING … PHONE HAS NEVER STOPPED … JUST INSANE”

Well, what can I say!!

We had a salon, a team, a business – Or so we thought!! We were taking on average £2,000-ish a week, it covered the bills… just! We spent A LOT of nights worrying about how we were going to pay the staff if there was money in the bank to pay the product company…. We didn’t take a wage, we didn’t have any spare cash, we thought we were doing everything like we should but we were still not seeing any increase….until we called Alan.

We spent many more nights wondering whether we should take the risk, it was a lot of money that we certainly didn’t have. We made the jump… and it was honestly …

“… THE BEST THING WE HAVE EVER DONE!!!! “

Alan ripped our business apart and showed us it in a completely different light….In 4 weeks he has refocused our attention on stabilising and building a BUSINESS. He has almost DOUBLED our turnover in 4 weeks…….at the quietest time of the year!! He has opened our eyes to everything about our business and what we were doing and has flipped it on its head!!

It’s INTENSE, ITS HARD WORK AND it’s EXTREME!! But we are ABSOLUTELY LOVING IT!! The results are UNREAL…..

Again, we are just 4 weeks in…..we cant for the results after 12. Alan is fantastic, he is supportive, encouraging and he knows what he’s talking about! He is ALWAYS at the end of the phone, he keeps us focused and he gets results…… it ’s just simply amazing!

I can’t wait to write about our journey after the next 4 weeks!

WE CAN’T THANK YOU ENOUGH…….SIMPLY AMAZING!!!!!

Rich and Steph, Sage Hair Wickham

MOD SALONS LEEDS

 “A Kick-Ass Mentor”

We had been on Alan’s email list for a long time and I initially found him through his www.orangebeetle.com site.

It was the philosopher-poet in him that attracted me to Alan; that and the fact he is a kick-ass mentor.

And when I say he is kick-ass, he has definitely kicked ours a couple of times!!

We’re a salon that was doing well but lurching from one crisis to another. We contacted Alan after one particular series of staff crisis as we couldn’t see the wood for the trees and felt that we needed a new direction and help to steer the ship.

Alan Came In And Immediately Saw What Need Doing And Helped Us Very Quickly Focus On The Important Stuff –

  • He got us to immediately concentrate on the numbers, daily/weekly totals, clients and averages
  • He helped us write and set in motion a kick-ass campaign to get new ROCK STAR staff and got us to think about recruitment in a different way – and within two weeks we had 2 new members of staff that are now pulling in over a £1000 a week!!
  • We recruited a kick-ass Receptionist.
  • He helped set in motion, weekly and daily meetings with our team; holding them accountable for their columns
  • We introduced new specialist services
  • Raised prices overnight by 10% with no client losses
  • Created a managers role and filled that the position from within our existing team
  • Started an email campaign with a 71% open rate – unheard of
  • In the beginning, the plan we worked out with Alan was to be doing 10k weeks,  and although we’re not quite there yet, we know that 10k is within touching distance and we’re determined to get there, and soon!

Honestly, Alan Has Helped Us Focus And Give Us Belief.

Don’t get me wrong, it’s been really hard but rewarding work !! Alan has been there constantly in the background cajoling, demanding, driving and giving us ideas and has been on hand 24hrs a day!

He is true to his word. Honest as hell and a great guy that wants you to succeed at all times. I think any business will benefit from working with Alan.

Izaak Brading & James Langley

Mod Salons, Leeds

“Anyone Thinking Of Working With Alan I Would Say Go For It. There’s Absolutely No Question – It Will Change Your Life Like It Did Mine.”

Caroline Sanderson From Ego Hair In Inverness, Scotland

The huge business mountain facing Caroline was pretty obvious. She is in a city (Inverness, Scotland) with a population of just 41,000. She also had fierce competition from a host of other well-known salons including a couple of large chain franchise salons. She was also facing closure and had nowhere to turn.

Caroline contacted me, then decided to join SALON MENTOR despite being heavily in debt, having bailiffs knocking at her door, no staff, no real business anymore and no idea what to do next and on the verge of closing after almost 10-years in her salon.

She Wanted To Close Her Salon – I Rebuilt Her Salon

After a long consultation, the hair salon goals and 12-month vision I set for Caroline were very simple, but remember – she wanted to sell – I persuaded her to allow me to fix it and then sell later if she wanted to.

I had planned …

  • OFF THE FLOOR: Get her off the salon shop floor so she could dedicate more time to her kids
  • STRUCTURE: Create a structure within the salon so she could walk in and out knowing it’ll be fine
  • No.1: Position the salon as the towns number one choice for hairdressing
  • FIND NEW INCOME FAST: Create a brand new income stream for her that she would enjoy doing on a daily basis
  • NEW TEAM: Fill the salon with the very best team
  • POWERFUL MARKETING: Create mass-marketing systems for fast coverage
  • FILL COLUMNS: Get every team member packed from morning until night
  • TIME: Give her more time with her family

Do this with as little spend as possible (because there was no cash)

So I got to work and planned everything very carefully and unique to her salon.

She worked really hard in her salon, she did everything I showed her to do, put everything in place to get her salon business changed and working. And she worked extra time now so she could get the results she desired within her hair salon business.

I want you to remind you before we started working together Caroline by her own admission was struggling to keep her salon business open.

By the way, she is also an artist doing hairdressing to support her art. Artists are NOT the greatest business people.

  • After four weeks I INCREASED her salon business by 53.4%
  • After four weeks I had a new team in place in her hairdressing salon.
  • After just four weeks she had cash in the till
  • After just four weeks she had a marketing system that was up and running and delivering results
  • Within no limit, her turnover was up by 116%.

Rather than close her salon she went on to grow her new salon business and move premises to a bigger, better more central location.

How?

She did exactly what I told her in her salon and the results arrived and kept on flowing.

Caroline Sanderson’s Own Words … 

  • BOOKED-UP: Showed her how to get top-flight stylists knocking daily for work
  • PRICE STRUCTURE: Showed her how to price her service properly so clients would want more
  • STAFF MANAGEMENT: How to control her staff and be fair with them so they stopped leaving
  • PACKED COLUMNS: How to fill every column from morning until night so she could do less
  • COLUMN BUILDER: How to make sure any new staff would be fully booked before they arrive at her salon using a proven and fail-proof column building system
  • DIARY MANAGEMENT: How to make sure no salon time would be lost by staff booking in fake appointments – I showed her how to kill phantom bookings dead
  • FREE ADVERTISING: How to get cheap salon advertising and in many cases FREE advertising that made sure the salon was always packed
  • WEB MASTERY: How to use the web EFFECTIVELY to get more clients
  • SALON MARKETING THAT WORKED: How to create effective salon marketing campaigns that blew the phone off the hook
  • SOCIAL: How to use Facebook properly and other social media for maximum effect for her salon
  • MEASURING: How to track and measure everything for the best hair salon results
  • STRONG SALON: How to build a strong business that would become her towns No.1 salon so she could sell eventually
  • SELL MORE: How to sell more services, colour, retail and more

“This Is Caroline Sanderson. I’m A SALON EXTREME MENTOR Student Of Alan’s.

I took the plunge and entered SALON MENTOR EXTREME with Alan.

I had to fight back the ‘I can’t afford it demons’ and go for it because I knew if I wanted really fast track change with my hair salon I needed to invest and spend time with someone who had been there done it.

I can hardly believe THE CHANGE in not only my business but in ME.

Alan’s Strategies And Advice With Guidance Took My Business To A 53.4% Rise In One Month, 116% Rise In One Year.

It would have been more but I had to make HUGE decisions along the way to create the hairdressing salon of my dreams which meant having the confidence to make changes and get the people out who I knew deep down were not right for me and my business in the long term.

I don’t know how long it would have taken me to make these changes without Alan’s support. ‘GO FOR IT. (if ever)

With Alan’s support, I made the changes and STILL made the 116% growth. I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch more projects out with the salon.

I Now Have The Confidence And Knowledge To Push My Career Forward And Create The Work-Life I Want… Alan Has GENIUS IDEAS That Were So Inspiring I Didn’t Take Much Time To Get Excited And Start Putting Them Into Action.

Anyone thinking of working with Alan I would say go for it. There’s absolutely no question – It will change your life like it did mine.

Here is how my salon business and life look AFTER SALON MENTOR EXTRME.

  • I have 12-weeks Holiday Each Year
  • I work ONE Day a Week On The Salon Floor
  • Bought a new Car
  • New Client Rate Up To 32%
  • Rebooking from 15% to 180%
  • New Staff Applications Through The Roof
  • From Salon Zero To Number One in my City
  • Marketing Budget Reduced To Almost Zero
  • Ability To Fill My Salon in Less Than An Hour
  • Number one Facebook Salon in my city
  • Mastered Facebook for Client Management
  • New Website On Page One of Google
  • Existing Stylists All Packed Out Every day
  • Salon Services UP 105%
  • Retail Sales UP 72%

And More?

Thanks, Alan!

Caroline Sanderson Scottish Hairdresser Of The Year And Salon Owner Ego Hair Inverness

ZIG ZAG HAIRDRESSING GROUP

 Alan Is Saying And Doing The Opposite To What The Industry Experts Are Telling You.

“Two Salons DOUBLED new clients” –  Simon, ZigZag Salon Group

They say there’s no school like the old skool and Alan is definitely the headmaster of the hairdressing industry and since working with Alan even though we were a little shocked at what he was asking us to do however we implement what he asked and are now starting to see results and can see the light at the end of the tunnel with two of our salons doubling their new clients to 17%.”

Simon Hayter, CEO ZigZag Hairdressing Group

For ZigZig I did the following (and much more)

  • Fixed a stylist issue: Built a brilliant graduate training program that put TWO NEW GRADUATES into the top five stylist positions in just 6-weeks. This is out of over fifty stylists.
  • Rebranded everything including his websites and all marketing materials
  • Created a new positioning program
  • Created a strapline – Zig Zag Your Hair
  • Created incredible offers that packed his new salon for weeks on end
  • Poured tons of new clients into his salons.
  • Did an in-house training program to inspire and push his team in greater things
  • Oversaw and created a new marketing program for newspapers and all adverts
  • Created a new super-effective radio advert
  • Created a new management program
  • Trained his area manager
  • Created a program and advised on all social media use

And so much more that could easily fill this page …

AN EXTRA £959 A WEEK – from one stylist!

Steve Winder Salon

AN EXTRA £959 A WEEK – from one stylist!

read this story from Steve Winder. Steve is a salon owner like you that I Mentored.

“Hi Alan I have been in the hairdressing business for 12 years. I have 2 shops one just hairdressing and one that is hair and beauty. The latter I have had for 3 years and the other for nearly 8 years.

The first shop has gone from strength to strength and staff retention has been fantastic however this has caused its own problems with a certain amount of what I call “Comfort Zoning” everyone does well and earns a good wage things is easy and everyone works reasonably hard.

With rising overheads over the last 2 years, things from a profit point of view have suffered. I keep tight budgets 14%-16% of turnover for stock and retail 55% wage bill etc. The wages have been difficult to control for the following reasons:

As minimum wage has hit Juniors have become very expensive. We have had the luxury of training our juniors during the day which has affected turnover but the training has been much more successful as they take more in during the day and I feel that it would be a step in the wrong direction to go back to evenings.

I was paying my stylists 40% of their takings on target figures, however, I realised these were becoming easier to hit and were too low. As we improved the average bill and got things the way they should be everyone was hitting their 40% with ease.

So in November, we had a price increase of 10% (for the business) and we changed stylists commission to 35%. Fun that was as you can imagine trying to explain that one, anyway I have put in bonuses so in-fact they can still earn 40% but at much more realistic figures.

I have never really marketed our salon or done special offers apart from Christmas time more to reward the clients than anything else. Then I stumbled across Alan at SALON PUNK and found the content really refreshing and interesting and exciting. After reading many of your ebooks I soon realised how I had been missing out!!

So the minute I saw your MENTORING advice I just had to get it. The day I got it I was presenting a Strategy Meeting with my staff, what a fantastic opportunity to put what I was reading into practice.
So I explained some of the things we were going to do and they all seemed very supportive. At the same time, I had a really good Senior Stylist from my other shop leave and I used the Job Flyers in the window to help find someone.

I have always had an ongoing recruitment plan in place but this was the first time I had really marketed the idea. What a response, not so much from stylists but receptionists and juniors coming out of my ears. One stylist did come in but he wanted to work at my first shop and not the other as he had a big client base he said would follow him.

So I thought well I do not really need someone here but I will interview him and give him a trade test. He was Fantastic!!! I just had to take him on!!!! So great new stylist, your marketing programs, let’s give it a real shot. You see to him this was how we always operated he did not realise that I had just got all this great information.

So we worked thru Alan’s vouchers, how to get people to rebook, consultation, with the focus on redesign (as everyone in our area is “colour experts”) flyers in the windows are new stylist offers, out in the street giving out leaflets, in local shops and in the area he used to work in, and as I said … he was fully booked Thursday, Friday and Saturday taking £700 even with the offers. Great! I monitored his progress put up the sheets you sent and put all the others staffs details on their two.

Now we have always put a graph in the staff room every week but without the detail its always been who took the most. Every member of staff was interested and could not wait to find out who had rebooked the most clients.

The second week went just as well even though the weather caused a lot of cancellations. But he was still busy full booked Friday and Saturday, he even took the most on Saturday just gone!!! I have noticed that the rest of the team have really started to pull their socks up, have started to be able to fit people in? retail more? have fun in trying to get clients to rebook?.

The third week. Things still going well!! My new stylist took £959.00 net last week and did loads of offers, the flyer re only 50 cut & colours working fantastically well. He has done 10 new clients to the salon and 50% have already re-booked. Starting new stylist at our other shop next week and we will be doing the same with her.

So far things have gone extremely well with Alan’s mentor advice I promise to keep you posted. Thanks.

Kind Regards.”

Steve Winder, Salon Owner

PS Steve recently updated me on his progress and tells me one of his team is taking around £1,700 per week and all the salon is booked up every single week. It has taken him 16 weeks to get to this stage. NOT BAD I SAY!

Steve Winder Salons

£250 A Week To £1,700

This is a killer story and a story of the possibility that I have seen many salon owners resist. Let me say this … a graduate is a stylist but still in training. Most graduates have a capability that needs to be encouraged, nurtured and released. This way they will perform for you. If you don’t at some point release them onto the shop floor they will move on to a salon that will allow them to express themselves more fully. That leaves you going back to the interviews and being short-staffed.

So, the salon owner had lost a couple of stylists and his manager. He told me about this young 20-year old that is still a graduate. After talking about her work he said she isn’t good enough. He is an amazing hairdresser with decades of experience so he was measuring the girl against his own skillset. I encouraged him to forget the industry bullshit, rules and restrictions for now and give the kid a chance.

We planned it carefully knowing and understanding that we might have around four-weeks of hairdressing work that maybe wasn’t quite as good as it should be. I do know this though – what we notice as experienced hairdressers from graduates the client rarely will notice unless of course, it is an absolute disaster. Even then that can easily be avoided 99% of the time.

Anyway, we put a plan of action together and pushed her in at the deep-end with a client column.  Despite the small amount of work that wasn’t quite as it should have been, she started to flourish very early on. I wanted to capture and encourage her youthful and internal enthusiasm and rapid growth process in an extreme way.

When we began this small journey her column would be taking around just £250 a week. In Under Ten-Weeks Of Doing As I Had Planned Using My More Extreme Methods© And Directed My Salon Owner She Delivered A Week’s Takings In Her Column Of £1,700 In Turnover. Unreal. Unbelievable. Jaw-Dropping. Faking it? Absolute verifiable and true!

Worth remembering it’s pretty rare to find stylists that are taking more than £1,000 per week through their column so for a salon baby this was just cool!

How?

We gave her a chance a perfect opportunity.
We made her believe everything was possible.
We showed her the door to her dreams.
We offered her a real possibility.

And we encouraged her. We showed her love. We spent time with her and her work skills. We set the bar high. We set her targets high but to her these were just targets and we never mentioned they were high. We trained her to work on her averages for all services especially higher average services like colour and Olaplex.

This whole process was tracked and measured daily. The tracking encouraged the salon owner but it also gave the stylist a position to be responsible for hitting her targets. Tracing and measuring everything is an essential key to extreme change.

As I type she is still doing incredibly well with her now weekly packed and high-demand column.

£550 A Week To £2000

From £550 A Week To £2000 Plus Per Week –INSANE!

This salon owner sent me his salon numbers. I noticed as the salon owner he was taking and performing very low.

We talked about it and I noticed he allowed the clients to make decisions. They would tell him as a hairdresser what to do. Another thing I noticed quickly was the fear he had of asking at the desk for invoices. So we re-invented and recreated his consultation process. This process took time to practice and get right.

He was to listen closely and then offer his honest, open and direct advice. He knew what would look amazing on the client but never felt as though he could really share that advice and changes without his client’s permission or the client’s request.

He discovered most clients want hair change – this means higher averages.

He discovered most clients wanted to try or have colour – this again means higher averages.

He discovered most clients want incredible feeling hair – more charge.

In fact, he discovered so much that his column went from a fluctuating £500 to over £2,000 per week and is stable at around £2,000 per week.

How did we do that?

By listening very closely to what the client was asking for.
By regaining his confidence and knowing the client was ready to change and spend in his salon.
By understanding that price isn’t the issue regardless of how high it went it was a fear of a hair disaster that was the issue for the client.
By advising colour and creating a new technique for client colour.
By advising restyle and charging for the restyle and colour or anything else like retail that went with the restyle.
By gaining confidence in his prices and his value.

Very quickly, in fact, in under a week, his numbers began to rise very fast.

The first week we worked together his taking was around £250 as an average. By the time he had completed his Mentor Extreme© program, his column was hitting £2,000 and above. He had also had an extreme average bill of £163. How would you feel asking for that at your desk?

This revealed a lot for me and it was this. Even the most experienced and senior hairdressers can make massive, fast and extreme changes in their columns when they want to.

Self-belief is a major key.

250 Olaplex in a Week

How To Sell Over 250 Olaplex Services!

When I discovered Olaplex I couldn’t believe more salons weren’t selling it. £25 per shot has to be the easiest money ever. Most salons I deal with are selling literally a handful every week.

The one thing I noticed is that the price is a major factor for the staff. How do you ask for £25 for essentially what is a squirt of hair cream?

Well, that is how hairdresser was seeing it.

So we did a little training on mindsets and mental buying patterns. This, of course, reveal something obvious that really isn’t that obvious… the client is buying amazing condition, shine and hair health – not a squirt of cream.

So with a new approach to consulting, we finally added this one thing and this one thing was powerful.

Ready? Here it is.

It was a question.

“Have you heard of Olaplex?”

The client would mostly say no and the stylist would explain the magical power of Olaplex.

One salon I worked with went from selling two Olaplex a week to selling – 27 in a single week. Shall I tell you what that is in cash?

An extra £675 at the desk and all they had to do was ask a question. The client would reply yes or no.

Easy right?

Here’s what we learned.

We have to think as the client thinks.
We have to tell the client what the client needs.
We should never assume what the client wants to pay.
We should never assume the price is high for them.
We should never assume they’d never pay the extra.
We should be trained and try different approaches to make sure what we are doing is working.

And

Get as much FREE support as possible from our suppliers. The more we sell the more discounts we demand so we increase our profits.

Now imagine this. Going from just 2 to 27 Olaplex services in a single week and with takings at £675 from the new weekly Olaplex sales.

If that kind of extreme momentum was maintained for a year that means an extra £35,100 in turnover from a little squirt or two of cream! That’s a vision worth thinking about don’t you think?

What’s stopping you?

From 2% To 583%

This salon had 2% new clients. That isn’t enough to grow and would eventually mean certain closure in the future. So how did we increase those new clients from one a week to over forty in a single week?

The big myth is you have to endlessly advertise for new clients – you don’t. But you do have to do something. Some salons hate advertising of any kind and want to simply attract clients. Believe me some salons do just that and they do it incredibly well. My wife always went to an indie salon in London. Prices were high, staff looked like rock stars, you couldn’t make an appointment so at times you’d have to wait two hours for a haircut. The chance of getting a request stylist was slim unless you sat and waited forever. They were and are packed.

But they are unusual. Most salons I work with struggle to get new clients and feel the only way to get them is to discount or advertising. This, as they say, is fake news.

Let me say a line about discounting. It will destroy your salon long term and is very difficult to reverse. There is a blog all about this on www.salonpunk.com worth a read if you haven’t read it.

So how did we pull in over forty new clients in a week and growing?

Easy!

We simply asked every existing client to bring a friend or family member that hadn’t been before if they would bring a new client into our salon. This took confidence, patience, training, and trial and error. Some staff didn’t like doing it and some loved doing it. The potential was huge and over 64 new clients in a week was a result for sure.

But look at this.

The average bill in this salon was £41.50. That meant an extra £2,656 based on the averages in a single week in that salon but it was higher – much higher because they are also selling Olaplex, restyles and other client demand services. In a single week this salon had increased its turnover by over £3,000.

Like I warned you – unbelievable – extreme and mind-blowing numbers. No wonder a long-term rep advised a salon owner what I do was made up numbers. Yes to most they are but the reality is this is very do-able for you and your salon by making simple changes.

Would you like that?

You know time and time again I see this stuff as so simple. It is a little effort and some extra training. If you can do that you can increase your salon turnover very fast.

Turnaround In 12-Days!

Extreme Salon Turnaround In 12-Days!

This was a salon that was going to close at the end of the month. Now image this.

She hadn’t been paid for months. The debt was spiralling out of control. Her staff wages and stock were a struggle to pay. She couldn’t pay her mortgage. Can you imagine the pressure and stress and sleepless nights? I get that because I have been there and it freezes you to the spot so that it feels like nothing is possible.

It’s worth sharing what she was doing to get busy. It won’t take me long to tell you because it was one single thing.

Social media.

She has spent what look liked forever investing, spending and posting on social media with no results to show for it yet she carried on posting hoping that what the ‘self-proclaimed experts’ were telling her was right. It wasn’t it was total business bullshit that was destroying her salon.

Let me get this out of the way. Stop allowing amateurs to advise and tell you what works in your business. I have been working with real businesses including my own since 1985 and I can share with you I have seen many an expert still get paid as he or she watches the business they advice to slowly crumble under the amateur advice. I have also seen business fold under bad advice. You’ve been warned.

So here is what we did.

One word – EVERYTHING – we could.

Here is what I believe. If you are drowning you do everything you can to stay alive. You grab everything and refuse no help. It is an extreme moment and a moment that has to be grabbed by both hands and feet where possible. No exaggeration this is survival.

So for me … we use everything to reduce the risk of trying things that might or might not happen or work.

Here is how the world of most marketing and ad agencies works. They pull out a top-drawer plan they use for everyone. Like a blueprint. They then start the long drawn out process of putting your plan together by pretending it is bespoke for you when in reality it’s the same as what everyone gets apart from the new logo they insist on. The even bigger problem is it can take a minimum of 3-months to get anything moving.

This salon was hanging on the edge of a cliff by its fingertips, it was trying desperately you keep its head above water… months was out of the question, this had to be in days and weeks.

Here’s one thing a lot of salon or marketing experts understand online. Being online is about two things. First is traffic or visitors and the other is conversion. For every salon online in most cases you need around 100 visitors at least. To drive 100 visitors to a website or the Facebook page has never been more difficult. Some pages are getting literally a handful of visitors weekly. This will mean a dramatically reduced amount of clients if this is where a salon focuses due to the low conversion ratio.

Likes aren’t cash at the desk.
Shares aren’t cash at the desk.
Views aren’t cash at the desk.

And posting content unless it’s seen, read, targeted and studied will do nothing apart from devouring your time and efforts and of course money. This will kill your salon.

To start with for this salon we spoke to people, sent letters to people, created simple visibility flyers, stood outside her salon, stood outside her local coffee shops, created small ventures with other business and had as many daily conversations with as many people as possible.

A sample program was created and supported by a referral program. The sample program never meant free as the upselling for other services had been trained practised and relentlessly pursued. After one week of doing this the salon takings had gone from £950 to £2,300. Let me stay this once more.

IN A SINGLE WEEK From £950 To £2,300

IN A SINGLE WEEK From £950 To £2,300 In Real Money Taken At The Desk …

… and put into the bank and all with NO social media or online efforts.

EXTREME to say the least! She called me in tears of happiness. I had tears for her. What a truly exciting moment. This salon was now not only about to survive but also about to stabilize, thrive and grow and it did even as I write this salon is killing it with takings of over £10,000 every week at our last conversation.

How?

We had to stop everything that was being done in the salon to supposedly build the business.

We had to rethink the whole process.

We had to STOP the endless addiction to posting on social media the same as what every other salon was posting.

We had to get creative and create a new approach locally.

We had to let the whole population know we are there and know we are the best at what we are doing.

We had to change our own habits, which isn’t easy but was done for the sake of survival.

We had to change the way staff were working and reacting to clients.

We had to make sure everyone understood the purpose of sampling and a referral program.

We had to have a strong vision and self-belief that everything was going to be fine but we had to work really fast to make sure this salon survived.

And of course, after the salon was back on track they continued their social media using a new approach that increased their fan base and customers dramatically.

The change was dramatic. The change was extreme. The effort not only saved her business but also saved jobs and serviced the city with amazing hairdressing.

Mentor Extreme Is Proven – Salon and Time Tested. Is Packed With Verifiable Results .… EVERYTHING We Do Uses ONLY Risk-Free Salon Building Strategies

But also know this … The BIGGEST THREAT To Your Hairdressing Salon Business Today is …

1. Doing nothing … creates – NO-THING!

2. MIS-INFORMATION is INFO That Just Loses You Even More Money

Today, there is far too much ‘NEW expertise’ and confusion over what makes a salon business work really well. There are too many ‘NEW’ experts with no real salon or business expertise. There are too many Apps, systems and touch this and that – that frankly just confuse salon owners.

Social media, salon systems, iPads, Paypal, Google Accounts, amazing websites, email systems and every bell and whistle you can think of but the problem YOU FACE is confusion.

I speak to salon owners like you on a regular basis.

You will be like them – tuned in and have everything but you will also have the same issues and it is this.

  • Is sending a letter in the post no longer working?
  • Should I use just email?
  • Are vouchers just yesterdays thing?
  • Is text the best thing for me to use?
  • What the hell do I do with this computer system?
  • Will an App get my salon busy?
  • Do I need to be on page one of Google?
  • Should I advertise in a newspaper?
  • Can I do everything on my iPad?
  • What’s the point of a receptionist?
  • Surely being a good hairdresser is enough?
  • Why should I do marketing I am a hairdresser?
  • They say this and others say that … what really works?
  • Should I drop my prices?
  • Should I raise my prices?
  • Does discounting work?
  • How do I get faces away from their phones and looking at my salon Adverts?
  • How do I stop my staff leaving?
  • Can I get off the salon floor?

SEE? Confusion and struggle but actually … YOUR SALON CAN BE AMAZING.

Your Salon Can Be NUMBER ONE!

To become a No.1 Salon – You MUST know What to do. Guessing will get you nowhere.

When I had my salons I had to work it out and it took a few years. Today I can help salons reach this goal in months.

Imagine if you began working with a salon business expert with over three decades of business experience has owned three-salons and has worked inside the industry since 1982? An expert that has taken fully paid flights at least half a dozen times around the planet to share what I know with clients. An expert that has taught well over 25,000 businesses, generated well over a couple of hundred million for businesses and a real expert that is a published and recognised five start author.

Let me say that again…

WHAT IF: You have a REAL SALON BUSINESS EXPERT that has been in the industry since 1982 helping you?

WHAT IF: you have a REAL SALON EXTREME RESULTS EXPERT that has built a multi-million-pound salon from scratch despite the competition?

WHAT IF: You have a REAL SALON MARKETING EXPERT that has worked in over 400 different industries apart from hairdressing as a business expert a highly-regarded consultant, advisor and a trusted partner since the mid-nineties?

WHAT IF: You has someone with all of that SALON EXPERIENCE take you by the hand and guide you into BIGGER, BETTER And STRONGER salon business?

WHAT IF: That same expert will take your creative personality, your uniquely individual salon and create a MASTER BLUEPRINT designed just for YOUR SALON ONLY?

And eventually WHAT IF – Not only you manage to COME OFF THE SHOP FLOOR but take your salon from a hairdressing salon and transform into a REAL BUSINESS that delivers truly EXTREME results? SALON MENTOR EXTREME CHANGES EVERYTHING.

How Does SALON MENTOR EXTREME WORK …?

  • In a nutshell …
  • Virtual and Remote
  • 12 weeks to one year periods
  • Support available
  • Upgrades available
  • 100% Bespoke
  • Strict one-on-one policy
  • Designed for your needs and abilities
  • Expect extreme returns and results

All of your mentoring is VIRTUAL over Zoom or Skype video calls. There is no need for site visits especially with the quality of video calls these days. If you want a site visit this is a cost on its own. They are very rare so don’t let this be an issue for you. I have many clients in different countries and this is never a problem. However – we still do a full site tour of your salon via video.

Most mentor periods are from 12 weeks with one call per week. Once the 12 weeks ends you also have 12 weeks of support. This means you can message me once per day to ask my advice on any subject your dealing with.

To start; We have an initial conversation to make sure we are a good fit. If I feel I cannot help your salon we end it there. There is no charge or obligation at this point.

Once you are happy the mentor payment is made in full. Then we really get started on the changes you need to make in your salon business.

The first Mentor call is exploratory. You need to be 100% honest and open. This is the only way you will get results like the examples above.

After this call I will need all of your salon records. Records of the salon and records of each member of staff. This is completely confidential at all times.

I will find all of your strengths and of course your weak points. My research includes all the numbers you need from your town, city or village. The exact numbers we have to make by the hour so its as simple as possible for you to understand and take action.

After that I will create an initial plan for you.

NEW : The Salon Extreme 21 Day Challenge

Will you get your money back?

If all of my previous salons have anything to go by – YES.

But just to make you extra confident I have …

The INSANE 21 DAY Mentor Extreme Challenge.

Insane because we will be doing some crazy stuff to DOUBLE your income in just 21 days.

A goal will be set for the first 21-days. The goal will be according to what I think you need. Again we will agree this. Once that is agreed we also agree an ideal goal 12 months from your start and 12 weeks from your start.

As your program is bespoke to you we then work as we need to work. This means changes to any part of the plan at any point so I can maximise your results.

Remember this is a 12-week motivational, practical, inspiring consultancy and advisory program with upgrade options. This means hard work, lots of pushing and a lot of commitment on your part. It does pay off. It will pay off. I just ask you to be committed.

First, you must agree to the following…

Everything I do with you is based on the result and outcome you come to me for. Ultimately, I have you in mind and your agreed bigger outcome. I might say one thing and then change that to another. This will be based on results at all times. If it isn’t working … it isn’t working so I will insist we change things.

Everything I do with you is based on the result and outcome you come to me for. Ultimately, I have you in mind and your agreed bigger outcome. I might say one thing and then change that to another. This will be based on results at all times. If it isn’t working … it isn’t working so I will insist we change things.

My loose “bespoke’ below are based on historical success and very recent success with my clients. For you to get the best result you must read and re-read this agreement. This is our foundation stone for working together.

There are a few guidelines, rules (hate them) and home truths worth saying. With my experience, these are and should be treated absolutes and must be adhered to for us both to get the results we want. Please read them carefully and take them seriously.

  1. TRUST: You must have trust in this mentor/mentee relationship. If you feel any doubt you must say. Trust is a powerful emotion that can erode what we are doing together. I trust you to do your best.
  2. OPEN-MINDED: Everything I have done in my life has been based on the ability to change through being open-minded. You must stay open-minded during this process.
  3. FLEXIBLE: This is always a key to success, you must try and not go back to inflexible ways that didn’t previously serve you.
  4. CHANGE: Everything in life changes. If we need to make changes you should be open to that change.
  5. BESPOKE: Know this mentoring is bespoke to you and your business; Yes, I have tested tools in my box I will use and try for you but this is not a top-drawer mentoring. I am building our experience around your needs not my convenience.
  6. FEAR: Remove all fear of your investment. If you have a fear around what you are investing you should not have invested. A climber never cries about his investment he simply sees the summit. You should focus your energy on the desired outcome not your investment.
  7. TIME: A fixed period that ends. Do as I tell you, this period always flies past. Once it ends to continue means you pay more.
  8. APPOINTMENTS: Appointments for conversation. I value my time given to me whilst on this Earth. If you miss an appointment that time won’t be given again. If you are more than 15-minutes late for a call I will not be on that call. You must take this time and respect my time very seriously. Please take all arranged calls as serious as a weekly doctor’s appointment.
  9. RESPECT: This is a mutually respected agreement. I will treat you like a close friend and would expect openness from you. If you try and treat me like an employee our contract will be terminated. We must treat each other as we want to be treated.
  10. ACCESS: Access and availability: You can message me three times per day. If I am free there and then I will reply. If not I will reply as soon as I am free. You can call me if it is an emergency but please keep making the time count. Usually, ten minutes is enough unless we need a long call for a serious reason.
  11. WEEKEND CALLS: I no longer take calls over the weekend but you may still call if it is an absolute emergency.
  12. PAYMENTS: if you are on a staged payment your payment must be paid on time. When it isn’t paid on time the mentoring stops and will not continue until the payment is made. There is no credit and no delay in payments.
  13. LAZINESS: I do not deal well with a mentee that doesn’t do as we agree or talk about. If you fail consistently to do what you are to do I reserve the right to terminate our mentor agreement together
  14. GUARANTEE: there are no guarantees in life we both know that. I guarantee this. You will get 100% of my attention, expertise, skillset, tools and mind working hard to give you exactly what you need. I do not offer any kind of cashback guarantee. Not in this life or the next.

I worked hard for over three decades to gather what I know. I love to and can’t wait to share those things with you. Please let’s show mutual respect and work well together. Please respect my time at all times and I will look after you in every way I can.

We speak, we set higher than average goals and targets, we create the simplest fastest most effective route to hitting those targets and then we use ONLY proven and measurable systems and tools to make sure you hit them.

I will call you daily, text you daily, email you daily, WhatsApp you daily and use whatever it takes to make sure you are doing exactly what it is you need to be doing so we hit the goals.

MONEY MONEY MONEY?

Above on this page, there is a lot of talk about MONEY and how salons increase theirs. The truth is MENTOR EXTREME isn’t always about just the money. Your salon might have huge problems and money might not be one of them. You might simply need help with …

  • Staffing systems and issues
  • Management problems and systems
  • The positioning of your salon and marketing issues
  • Getting your salon to the next level but you need help

SALON MENTOR EXTREME isn’t just about money it is about building your salon into a real business. It is worth noting ALL of my salons increase their takings. Most do it at different pace. The numbers above may or may not reflect in your salon.

So once more: Once you get started with my SALON MENTOR EXTREME you have access to my huge expertise for 12-weeks, or 84 days or 2016 hours and that is 7-days a week.

And if you want me to visit your salon that can be arranged with a simple upgrade price at the end of this page. NOTE: Most salons I don’t have to visit. A video walk-through and regular Skype calls also work just fine.

Why SALON MENTOR EXTREME Is A Very Safe Investment

First, let’s look at some really simple numbers to increase your salon income.

Let’s say you want to take an extra £20K in the next 90-days.

Let’s also assume your average hair bill is £45, And with an upsell, the bill can be the average of £100.

And for the sake of example assume you are a team of 4 including a junior.

With just TWO extra clients a day (and it is very easy and possible), that’s one in the morning, one in the afternoon that’s 6 new clients between your 3 stylists a day or £270.

If you have a plan and focus on sustaining extra 2 clients a day 5 times a week that’s £270 x 5 = £1350 extra in a week!

That’s £5400 extra takings in a month and 120 extra clients!

Over 90 days (3 months) your new income can rise by £16,200 cutting hair (£5400 x 3).

Now, look what happens if you upsell.

Will you learn and understand the specifics of POWERFUL upselling 15% of those extra clients? Colour upsell can be as high as 30% to 70% in some salons.

That’s 18 clients paying £100 or an extra £1800 a month

LOOK AT THE NUMBERS – This is real SALON CHANGE and POWER!

Over 90 days (3 months) your new income can rise by £16,200 cutting hair (£5400 x 3), plus an upsell of £5400 (£1800 x 3)

Total of extra £21,600 in the next 90-days!

Over 12-Months Your Salon Income Could Very Easily Rise By £86,400 (£21,600 X 4)

The above are averages. The above can vary in all salons – in your salon. The above is based on REAL NUMBERS and average results. The results can and do vary from salon to salon.

So of course, numbers above are for illustration purposes and they can be as high or low as you need them to be but SALON MENTOR EXTREME program will make sure we get your numbers right from our first meetings.

THE OUTRAGEOUS SALON REALITY IS THIS – That by NOT managing and building your hairdressing salon EFFECTIVELY you are likely to be missing out on a MASSIVE £115,871 in sales?

Yes, that is the average sales LOST & MISSED in the average salon that does not have POWERFUL AND TESTED salon marketing systems in place. SALON MENTOR fixes all of that.

Let me illustrate

Salon clients naturally drop by 11-13% every year.

That is if you have 500 clients, every year you’d be losing around 55 of them! If your average bill is… £45, that means you’d be taking a £2,475 cut every year, and if you did nothing about it, in 3 years time you’d be £7,425 worth off!

A SHOCKING FACT that is hard to read!

If you are not engaged and connected to your clients DAILY not only they forget about your salon, they will go to your competitors.

Active salon marketing has some surprising numbers that can not be ignored…

FACT: for every 100 new visitors to your salon’s social media profile, or salon website you should be acquiring one new paying client. That means if every month you get 1000 new visitors you should be 10 new clients better off.

Taking numbers from above, if your average bill is £45, that is £450 more money in the till in a month – Over 12 months that is £5400 better off! In other words, if you do not get new clients you are missing off another £5400 every year!

When was the last time you checked how many people visited your salon website?

In a nutshell, if people do not see your salon through the Internet that’s the numbers you are missing out on.

What about marketing to existing salon clients?

Upsells? Missing salon clients and salon retail sales? If you don’t do something, slowly the numbers will start to fall back. For example, did you know that over 65% of your missing clients will come back to you?

So, if you have every year 55 clients that gone missing (assuming usual 11% of a drop-out rate) and you have not chased missed clients for the past 3 years that is 165 missing clients. If you recover at a proven to be able to recover rate of 65% – that is 107clients or £4,826 extra cash in the till!

Same goes for the missed opportunity of increasing the frequency of visits and upsells in between! If you have a client that visits your salon 6x a year, can you increase by just 8 times a year? Just 2 extra visit! That does not sound like a lot, but it is an extra £90 per client every year. If you increased the frequency of just 10% of your salon clients, assuming you have 500 clients, that is 50 more visits a year, or extra £45*50 = £2,250!

If you do not manage staff and the reception how can you measure the cost of cancelled appointments?

Time is one thing you can no resell! So if you have stylists that are happy to cancel or book empty clients (that happens right?) every day and twice a day, that is £90 of missed sales every day (again, assuming average bill is £45)!

That’s a massive £540 a week, and a HUGE £2,160 a month! or £25,920of missed salon sales every year!

What about running an ad? Whether you choose to run in the magazine or on social media, running ads cost money but they bring money. One salon ad Alan was running in his salons every week in the paper brought estimated £75,000 every year, yet it only cost £50 a week, or just £2400 to run every year!

Finally, let’s sum up your missed cash – taking all above, it’s a massive £115,871 …
… of missed revenue just because you did not take the time to review and do some proven salon marketing!

A lot of cash to miss for any hairdressing salon, whether you have 1, 10 or 100 staffed salons!

Not a good plan!

The good news. You can market your salon and not only recover and generate £115,871 every year, but increase that number.

SALON MENTOR EXTREME Is Focused On You, Your Salon and Real Results (not fads or gimmicks)

Everything I build into YOUR easy-to-follow program is built around YOUR SALON.

WHAT IS Salon Mentor 12-Week Extreme Program – The Details?

It is important to understand that my program is 100% BESPOKE.

When we speak I will have a lot of questions for you.

Then and only then can I tell you what is needed for us to make a big difference in your salon.

As you can see from other salon owners above they talk about different issues and we fix different issues in each.

Just be assured of this.

99.9% of salon issues or goals I fix and hit. I doubt that will be any different with yours.

You get a real salon expert that has been working in our business since 1982. You also get an expert that has over three decades of business experience, has helped build businesses in over 400 industries and is a true specialist in the business of hairdressing salons

I am current and respected with a track record any expert would die for. I have saved salons from closing in days. I have doubled one salon’s turnover in 10-days

I have generated huge amounts of cash in weeks for salon owners. Fixed staffing issues forever and so much more.

Like I said …

What I do for you will take into account your salon, your character, your personality and your vision for the future.

This again can vary so what you read is a rough outline based on averages.

By the end of your Salon Mentor Extreme period, it is my hope you will have not only hit the numbers but you will want to carry on working with me until your bigger picture has been achieved.

What Can You Expect?

I had my first mentee in 1989. She went on to open her own successful salon in the mid nineties. Since then I have given my attention to hundreds of hair salons just like yours. But more.

Not only have I been working I the salon business for decades I am also a published author, writer, film director and filmmaker. I have been all over the world many times sharing my insights with businesses of all sizes.

One thing you can expect from me is information that will work for you. I get it, I understand and I know you want a result. You get 38 years of business experience from me and an expert that has literally saved businesses and created multi-million pound businesses. I doubt you will get this volume of experience anywhere. And just so you know … almost 100% of my salon mentees have already tried cheap mentoring at least 3-4 times before coming back to me.

What can you expect? You can expect the very best including.

Salon Management

Salon Strategies and Programs

Staff Programs

Marketing Programs

Using Proven Salon Success Blueprints

Business Management and Finances

Online Strategies

Visibility Marketing

And more… If you need them.

Lets not forget to mention.

Some of my salon owners have brilliant salons – they are simply stuck at one level and want to rise about it.

Other salon owners can be start-ups and struggling. You will need something else.

Cover All Mentor Costs With Mt 21-Day Salon Extreme challenge!

One of the first goals on SALON MENTOR EXTREME is my 21-day goal challenge. This is designed to return your investment. Not one salon has ever failed in this.

If you invest the £11,995 I will maximize what you already have to make sure you recover that investment as fast as possible. The faster this is done the faster you will get your investment back. The REALITY means your SALON MENTOR can actually be FREE.

I have been doing this a long time now. I have seen success, I have experienced changes and I have seen salon owners absolutely transformed after being mentored into what actually works so as to avoid all the confusion out there today.

  • Whether your hairdressing salon is just you and a junior (that’s how I started)
  • Whether you have 4 stylists and want to get to 8
  • Whether you have 8 and would love to get to 12
  • Whether you have one hair salon and want to avoid the looming but AVOIDABLE issues that can come with a second salon
  • Whether you are part of a salon group and you need reliable sustainable salon growth

SALON MENTOR EXTREME – Investment From £11,995 (Per 12-Week Program)

Are you ready to make the change and commitment to taking your salon to the next level?

If you reply YES to …

  • YES: we deliver great service and strive to be the very best but honestly we are stuck
  • YES: we have room to grow and urgently need help to GROW
  • YES: we don’t have enough clients and want more fast
  • YES: I am committed to doing more as a business person rather just being a hairdresser
  • YES: I am a good listener and will do as I am being mentored
  • YES: I want my salon to be the very best – No.1
  • YES: I am very open to different marketing and doing what you tell me
  • YES: I will be respectful during any training and take any constructive advice well
  • YES: I agree to be focused on SALON MENTOR and give it the time it needs
  • YES: I am honest and will share what you need during SALON MENTOR EXTREME
  • YES YES YES … I absolutely want and need a change in my salon and would love to work with you
  • YES YES YES YES … Reading all of this and seeing the possibility makes me very excited

If you said YES to most of the above lets start a conversation and lets turn your salon into a real business that gets you off the shop floor, making more profit and creating a great team.

Request A Callback From Alan

Ask questions you need an answer to about SALON MENTOR EXTREME.

The call is a NO-OBLIGATION and absolutely no pressure call to join anything.

Once you send your message someone in the office, Tamara, Angus or myself will see it and get right back to you within 30-minutes max.

  • Text: +44 (0)7793069486
  • WhatsApp: +447793069486
  • Facebook: salonpunk
  • Instagram: salonpunk
  • www.SalonPunk.com

I can’t wait to speak with you.

Peace.

The Salon Punk, Alan Forrest Smith

Ps just to remind you 99% of all salon problems I have fixed. What we do together is PROVEN and works. I don’t take risks with anyones business.

Summary
Service Type
Salon Mnetor Extreme
Provider Name
Salon Punk,
Description
SALON MENTOR SUPER-EXTREME Is Strictly For Salon Owners That Demand Extraordinary Recovery, Rebuilding, and Growth of the hair salon business.