ZIG ZAG HAIRDRESSING GROUP
Alan is saying and doing the opposite to what the industry experts are telling you.
“Two Salons DOUBLED new clients” – Simon, ZigZag Salon Group
They say there’s no school like the old skool and Alan is definitely the headmaster of the hairdressing industry and since working with Alan even though we were a little shocked at what he was asking us to do however we implement what he asked and are now starting to see results and can see the light at the end of the tunnel with two of our salons doubling their new clients to 17%.”
Simon Hayter, CEO ZigZag Hairdressing Group
For ZigZig I did the following (and much more)
- Fixed a stylist issue: Built a brilliant graduate training program that put TWO NEW GRADUATES into the top five stylist positions in just 6-weeks. This is out of over fifty stylists.
- Rebranded everything including his websites and all marketing materials
- Created a new positioning program
- Created a strapline – Zig Zag Your Hair
- Created incredible offers that packed his new salon for weeks on end
- Poured tons of new clients into his salons.
- Did an in-house training program to inspire and push his team in greater things
- Oversaw and created a new marketing program for newspapers and all adverts
- Created a new super-effective radio advert
- Created a new management program
- Trained his area manager
- Created a program and advised on all social media use
And so much more that could easily fill this page …
Steve Winder Salon
AN EXTRA £959 A WEEK – from one stylist!
read this story from Steve Winder. Steve is a salon owner like you that I Mentored.
I have been in the hairdressing business for 12 years. I have 2 shops one just hairdressing and one that is hair and beauty. The latter I have had for 3 years and the other for nearly 8 years.
The first shop has gone from strength to strength and staff retention has been fantastic however this has caused its own problems with a certain amount of what I call “Comfort Zoning” everyone does well and earns a good wage things is easy and everyone works reasonably hard.
With rising overheads over the last 2 years, things from a profit point of view have suffered. I keep tight budgets 14%-16% of turnover for stock and retail 55% wage bill etc. The wages have been difficult to control for the following reasons:
As minimum wage has hit Juniors have become very expensive. We have had the luxury of training our juniors during the day which has affected turnover but the training has been much more successful as they take more in during the day and I feel that it would be a step in the wrong direction to go back to evenings.
I was paying my stylists 40% of their takings on target figures, however, I realised these were becoming easier to hit and were too low. As we improved the average bill and got things the way they should be everyone was hitting their 40% with ease.
So in November, we had a price increase of 10% (for the business) and we changed stylists commission to 35%. Fun that was as you can imagine trying to explain that one, anyway I have put in bonuses so in-fact they can still earn 40% but at much more realistic figures.
I have never really marketed our salon or done special offers apart from Christmas time more to reward the clients than anything else.
Then I stumbled across Alan at SALON PUNK and found the content really refreshing and interesting and exciting. After reading many of your ebooks I soon realised how I had been missing out!!
So the minute I saw your MENTORING advice I just had to get it.
The day I got it I was presenting a Strategy Meeting with my staff, what a fantastic opportunity to put what I was reading into practice.
So I explained some of the things we were going to do and they all seemed very supportive. At the same time, I had a really good Senior Stylist from my other shop leave and I used the Job Flyers in the window to help find someone.
I have always had an ongoing recruitment plan in place but this was the first time I had really marketed the idea. What a response, not so much from stylists but receptionists and juniors coming out of my ears. One stylist did come in but he wanted to work at my first shop and not the other as he had a big client base he said would follow him.
So I thought well I do not really need someone here but I will interview him and give him a trade test. He was Fantastic!!! I just had to take him on!!!! So great new stylist, your marketing programs, let’s give it a real shot. You see to him this was how we always operated he did not realise that I had just got all this great information.
So we worked thru Alan’s vouchers, how to get people to rebook, consultation, with the focus on redesign (as everyone in our area is “colour experts”) flyers in the windows are new stylist offers, out in the street giving out leaflets, in local shops and in the area he used to work in, and as I said …
… he was fully booked Thursday, Friday and Saturday taking £700 even with the offers. Great! I monitored his progress put up the sheets you sent and put all the others staffs details on their two.
Now we have always put a graph in the staff room every week but without the detail its always been who took the most. Every member of staff was interested and could not wait to find out who had rebooked the most clients.
The second week went just as well even though the weather caused a lot of cancellations. But he was still busy full booked Friday and Saturday, he even took the most on Saturday just gone!!!
I have noticed that the rest of the team have really started to pull their socks up, have started to be able to fit people in? retail more? have fun in trying to get clients to rebook?.
The third week. Things still going well!! My new stylist took £959.00 net last week and did loads of offers, the flyer re only 50 cut & colours working fantastically well.
He has done 10 new clients to the salon and 50% have already re-booked. Starting new stylist at our other shop next week and we will be doing the same with her.
So far things have gone extremely well with Alan’s mentor advice I promise to keep you posted. Thanks.
Steve Winder, Salon Owner
PS Steve recently updated me on his progress and tells me one of his team is taking around £1,700 per week and all the salon is booked up every single week. It has taken him 16 weeks to get to this stage. NOT BAD I SAY!
The Young Graduate From £250 a week to £1,700 a week
This is a killer story and a story of the possibility that I have seen many salon owners resist. Let me say this … a graduate is a stylist but still in training. Most graduates have a capability that needs to be encouraged, nurtured and released. This way they will perform for you. If you don’t at some point release them onto the shop floor they will move on to a salon that will allow them to express themselves more fully. That leaves you going back to the interviews and being short-staffed.
So, the salon owner had lost a couple of stylists and his manager. He told me about this young 20-year old that is still a graduate. After talking about her work he said she isn’t good enough. He is an amazing hairdresser with decades of experience so he was measuring the girl against his own skillset. I encouraged him to forget the industry bullshit, rules and restrictions for now and give the kid a chance.
We planned it carefully knowing and understanding that we might have around four-weeks of hairdressing work that maybe wasn’t quite as good as it should be. I do know this though – what we notice as experienced hairdressers from graduates the client rarely will notice unless of course, it is an absolute disaster. Even then that can easily be avoided 99% of the time.
Anyway, we put a plan of action together and pushed her in at the deep-end with a client column. Despite the small amount of work that wasn’t quite as it should have been, she started to flourish very early on. I wanted to capture and encourage her youthful and internal enthusiasm and rapid growth process in an extreme way.
When we began this small journey her column would be taking around just £250 a week.
In under ten-weeks of doing as I had planned using my more Extreme Methods© and directed my salon owner she delivered a week’s takings in her column of £1,700 in turnover.
Unreal. Unbelievable. Jaw-Dropping. Faking it? Absolute verifiable and true!
Worth remembering it’s pretty rare to find stylists that are taking more than £1,000 per week through their column so for a salon baby this was just cool!
- We gave her a chance a perfect opportunity.
- We made her believe everything was possible.
- We showed her the door to her dreams.
- We offered her a real possibility.
And we encouraged her. We showed her love. We spent time with her and her work skills. We set the bar high. We set her targets high but to her these were just targets and we never mentioned they were high. We trained her to work on her averages for all services especially higher average services like colour and Olaplex.
This whole process was tracked and measured daily. The tracking encouraged the salon owner but it also gave the stylist a position to be responsible for hitting her targets. Tracing and measuring everything is an essential key to extreme change.
As I type she is still doing incredibly well with her now weekly packed and high-demand column.
From £550 a week to £2000 plus per week –INSANE!
This salon owner sent me his salon numbers. I noticed as the salon owner he was taking and performing very low.
We talked about it and I noticed he allowed the clients to make decisions. They would tell him as a hairdresser what to do. Another thing I noticed quickly was the fear he had of asking at the desk for invoices. So we re-invented and recreated his consultation process. This process took time to practice and get right.
He was to listen closely and then offer his honest, open and direct advice. He knew what would look amazing on the client but never felt as though he could really share that advice and changes without his client’s permission or the client’s request.
He discovered most clients want hair change – this means higher averages.
He discovered most clients wanted to try or have colour – this again means higher averages.
He discovered most clients want incredible feeling hair – more charge.
In fact, he discovered so much that his column went from a fluctuating £500 to over £2,000 per week and is stable at around £2,000 per week.
How did we do that?
- By listening very closely to what the client was asking for.
- By regaining his confidence and knowing the client was ready to change and spend in his salon.
- By understanding that price isn’t the issue regardless of how high it went it was a fear of a hair disaster that was the issue for the client.
- By advising colour and creating a new technique for client colour.
- By advising restyle and charging for the restyle and colour or anything else like retail that went with the restyle.
- By gaining confidence in his prices and his value.
Very quickly, in fact, in under a week, his numbers began to rise very fast.
The first week we worked together his taking was around £250 as an average. By the time he had completed his Mentor Extreme© program, his column was hitting £2,000 and above. He had also had an extreme average bill of £163. How would you feel asking for that at your desk?
This revealed a lot for me and it was this. Even the most experienced and senior hairdressers can make massive, fast and extreme changes in their columns when they want to.
Self-belief is a major key.
How to sell over 250 Olaplex services!
When I discovered Olaplex I couldn’t believe more salons weren’t selling it. £25 per shot has to be the easiest money ever. Most salons I deal with are selling literally a handful every week.
The one thing I noticed is that the price is a major factor for the staff. How do you ask for £25 for essentially what is a squirt of hair cream?
Well, that is how hairdresser was seeing it.
So we did a little training on mindsets and mental buying patterns. This, of course, reveal something obvious that really isn’t that obvious… the client is buying amazing condition, shine and hair health – not a squirt of cream.
So with a new approach to consulting, we finally added this one thing and this one thing was powerful.
Ready? Here it is.
It was a question.
“Have you heard of Olaplex?”
The client would mostly say no and the stylist would explain the magical power of Olaplex.
One salon I worked with went from selling two Olaplex a week to selling – 27 in a single week. Shall I tell you what that is in cash?
An extra £675 at the desk and all they had to do was ask a question. The client would reply yes or no.
Here’s what we learned.
- We have to think as the client thinks.
- We have to tell the client what the client needs.
- We should never assume what the client wants to pay.
- We should never assume the price is high for them.
- We should never assume they’d never pay the extra.
- We should be trained and try different approaches to make sure what we are doing is working.
Get as much FREE support as possible from our suppliers. The more we sell the more discounts we demand so we increase our profits.
Now imagine this. Going from just 2 to 27 Olaplex services in a single week and with takings at £675 from the new weekly Olaplex sales.
If that kind of extreme momentum was maintained for a year that means an extra £35,100 in turnover from a little squirt or two of cream! That’s a vision worth thinking about don’t you think?
What’s stopping you?
This salon had 2% new clients. That isn’t enough to grow and would eventually mean certain closure in the future. So how did we increase those new clients from one a week to over forty in a single week?
The big myth is you have to endlessly advertise for new clients – you don’t. But you do have to do something. Some salons hate advertising of any kind and want to simply attract clients. Believe me some salons do just that and they do it incredibly well. My wife always went to an indie salon in London. Prices were high, staff looked like rock stars, you couldn’t make an appointment so at times you’d have to wait two hours for a haircut. The chance of getting a request stylist was slim unless you sat and waited forever. They were and are packed.
But they are unusual. Most salons I work with struggle to get new clients and feel the only way to get them is to discount or advertising. This, as they say, is fake news.
Let me say a line about discounting. It will destroy your salon long term and is very difficult to reverse. There is a blog all about this on www.salonpunk.com worth a read if you haven’t read it.
So how did we pull in over forty new clients in a week and growing?
We simply asked every existing client to bring a friend or family member that hadn’t been before if they would bring a new client into our salon. This took confidence, patience, training, and trial and error. Some staff didn’t like doing it and some loved doing it. The potential was huge and over 64 new clients in a week was a result for sure.
But look at this.
The average bill in this salon was £41.50. That meant an extra £2,656 based on the averages in a single week in that salon but it was higher – much higher because they are also selling Olaplex, restyles and other client demand services. In a single week this salon had increased its turnover by over £3,000.
Like I warned you – unbelievable – extreme and mind-blowing numbers. No wonder a long-term rep advised a salon owner what I do was made up numbers. Yes to most they are but the reality is this is very do-able for you and your salon by making simple changes.
Would you like that?
You know time and time again I see this stuff as so simple. It is a little effort and some extra training. If you can do that you can increase your salon turnover very fast.
Extreme Salon turnaround in 12-days!
This was a salon that was going to close at the end of the month. Now image this.
She hadn’t been paid for months. The debt was spiralling out of control. Her staff wages and stock were a struggle to pay. She couldn’t pay her mortgage. Can you imagine the pressure and stress and sleepless nights? I get that because I have been there and it freezes you to the spot so that it feels like nothing is possible.
It’s worth sharing what she was doing to get busy. It won’t take me long to tell you because it was one single thing.
She has spent what look liked forever investing, spending and posting on social media with no results to show for it yet she carried on posting hoping that what the ‘self-proclaimed experts’ were telling her was right. It wasn’t it was total business bullshit that was destroying her salon.
Let me get this out of the way. Stop allowing amateurs to advise and tell you what works in your business. I have been working with real businesses including my own since 1985 and I can share with you I have seen many an expert still get paid as he or she watches the business they advice to slowly crumble under the amateur advice. I have also seen business fold under bad advice. You’ve been warned.
So here is what we did.
One word – EVERYTHING – we could.
Here is what I believe. If you are drowning you do everything you can to stay alive. You grab everything and refuse no help. It is an extreme moment and a moment that has to be grabbed by both hands and feet where possible. No exaggeration this is survival.
So for me … we use everything to reduce the risk of trying things that might or might not happen or work.
Here is how the world of most marketing and ad agencies works. They pull out a top-drawer plan they use for everyone. Like a blueprint. They then start the long drawn out process of putting your plan together by pretending it is bespoke for you when in reality it’s the same as what everyone gets apart from the new logo they insist on. The even bigger problem is it can take a minimum of 3-months to get anything moving.
This salon was hanging on the edge of a cliff by its fingertips, it was trying desperately you keep its head above water… months was out of the question, this had to be in days and weeks.
Here’s one thing a lot of salon or marketing experts understand online. Being online is about two things. First is traffic or visitors and the other is conversion. For every salon online in most cases you need around 100 visitors at least. To drive 100 visitors to a website or the Facebook page has never been more difficult. Some pages are getting literally a handful of visitors weekly. This will mean a dramatically reduced amount of clients if this is where a salon focuses due to the low conversion ratio.
- Likes aren’t cash at the desk.
- Shares aren’t cash at the desk.
- Views aren’t cash at the desk.
And posting content unless it’s seen, read, targeted and studied will do nothing apart from devouring your time and efforts and of course money. This will kill your salon.
To start with for this salon we spoke to people, sent letters to people, created simple visibility flyers, stood outside her salon, stood outside her local coffee shops, created small ventures with other business and had as many daily conversations with as many people as possible.
A sample program was created and supported by a referral program. The sample program never meant free as the upselling for other services had been trained practised and relentlessly pursued. After one week of doing this the salon takings had gone from £950 to £2,300. Let me stay this once more.
IN A SINGLE WEEK from £950 to £2,300 in real money taken at the desk …
… and put into the bank and all with NO social media or online efforts.
EXTREME to say the least! She called me in tears of happiness. I had tears for her. What a truly exciting moment. This salon was now not only about to survive but also about to stabilize, thrive and grow and it did even as I write this salon is killing it with takings of over £10,000 every week at our last conversation.
- We had to stop everything that was being done in the salon to supposedly build the business.
- We had to rethink the whole process.
- We had to STOP the endless addiction to posting on social media the same as what every other salon was posting.
- We had to get creative and create a new approach locally.
- We had to let the whole population know we are there and know we are the best at what we are doing.
- We had to change our own habits, which isn’t easy but was done for the sake of survival.
- We had to change the way staff were working and reacting to clients.
- We had to make sure everyone understood the purpose of sampling and a referral program.
- We had to have a strong vision and self-belief that everything was going to be fine but we had to work really fast to make sure this salon survived.
And of course, after the salon was back on track they continued their social media using a new approach that increased their fan base and customers dramatically.
The change was dramatic. The change was extreme. The effort not only saved her business but also saved jobs and serviced the city with amazing hairdressing.
SALON MENTOR EXTREME Gets Results In Salons
Whatever Issues You Are faced With Right Now In Your Salon Can Be Fixed …
… Using Proven, Tested and Reliable, Risk-Free Tactics
But also know this … The BIGGEST THREAT To Your Hairdressing Salon Business Today is …
1. Doing nothing … creates – NO-THING!
2. MIS-INFORMATION is INFO That Just Loses You Even More Money
Today, there is far too much ‘NEW expertise’ and confusion over what makes a salon business work really well. There are too many ‘NEW’ experts with no real salon or business expertise. There are too many Apps, systems and touch this and that – that frankly just confuse salon owners.
Social media, salon systems, iPads, Paypal, Google Accounts, amazing websites, email systems and every bell and whistle you can think of but the problem YOU FACE is confusion.
I speak to salon owners like you on a regular basis.
You will be like them – tuned in and have everything but you will also have the same issues and it is this.
- Is sending a letter in the post no longer working?
- Should I use just email?
- Are vouchers just yesterdays thing?
- Is text the best thing for me to use?
- What the hell do I do with this computer system?
- Will an App get my salon busy?
- Do I need to be on page one of Google?
- Should I advertise in a newspaper?
- Can I do everything on my iPad?
- What’s the point of a receptionist?
- Surely being a good hairdresser is enough?
- Why should I do marketing I am a hairdresser?
- They say this and others say that … what really works?
- Should I drop my prices?
- Should I raise my prices?
- Does discounting work?
- How do I get faces away from their phones and looking at my salon Adverts?
- Can I get off the salon floor?
SEE? Confusion and struggle but actually … YOUR SALON CAN BE AMAZING.
Your salon can be NUMBER ONE!
Imagine if you began working with an expert with over three decades of business experience has owned three-salons and has worked inside the industry since 1982?
Let me say that again…
WHAT IF: You have a REAL SALON BUSINESS EXPERT that has been in the industry since 1982 helping you?
WHAT IF: you have a REAL SALON EXTREME RESULTS EXPERT that has built a multi-million-pound salon from scratch despite the competition?
WHAT IF: You have a REAL SALON MARKETING EXPERT that has worked in over 400 different industries apart from hairdressing as a business expert a highly-regarded consultant, advisor and a trusted partner since the mid-nineties?
WHAT IF: You has someone with all of that SALON EXPERIENCE take you by the hand and guide you into BIGGER, BETTER And STRONGER salon business?
WHAT IF: That same expert will take your creative personality, your uniquely individual salon and create a MASTER BLUEPRINT designed just for YOUR SALON ONLY?
And eventually WHAT IF – Not only you manage to COME OFF THE SHOP FLOOR but take your salon from a hairdressing salon and transform into a REAL BUSINESS that delivers truly EXTREME results? SALON MENTOR EXTREME CHANGES EVERYTHING.
How Does SALON MENTOR EXTREME WORK …?
It is a 12-week motivational, practical, inspiring consultancy and advisory program with upgrade options.
First, you must agree to the following…
Everything I do with you is based on the result and outcome you
come to me for. Ultimately, I have you in mind and your agreed bigger outcome. I
might say one thing and then change that to another. This will be based on
results at all times. If it isn’t working … it isn’t working so I will insist
we change things.
My loose “terms’ below are based on historical success and
very recent success with my clients. For you to get the best result you must
read and re-read this agreement. This is our foundation stone for working
There are a few guidelines, rules (hate them) and home
truths worth saying. With my experience, these are and should be treated
absolutes and must be adhered to for us both to get the results we want. Please
read them carefully and take them seriously.
- TRUST: You must have trust in this mentor/mentee relationship. If you feel any doubt you must say. Trust is a powerful emotion that can erode what we are doing together. I trust you to do your best.
- OPEN-MINDED: Everything I have done in my life has been based on the ability to change through being open-minded. You must stay open-minded during this process.
- FLEXIBLE: This is always a key to success, you must try and not go back to inflexible ways that didn’t previously serve you.
- CHANGE: Everything in life changes. If we need to make changes you should be open to that change.
- BESPOKE: Know this mentoring is bespoke to you and your business; Yes, I have tested tools in my box I will use and try for you but this is not a top-drawer mentoring. I am building our experience around your needs not my convenience.
- FEAR: Remove all fear of your investment. If you have a fear around what you are investing you should not have invested. A climber never cries about his investment he simply sees the summit. You should focus your energy on the desired outcome not your investment.
- TIME: A fixed period that ends. Do as I tell you, this period always flies past. Once it ends to continue means you pay more.
- APPOINTMENTS: Appointments for conversation. I value my time given to me whilst on this Earth. If you miss an appointment that time won’t be given again. If you are more than 15-minutes late for a call I will not be on that call. You must take this time and respect my time very seriously. Please take all arranged calls as serious as a weekly doctor’s appointment.
- RESPECT: This is a mutually respected agreement. I will treat you like a close friend and would expect openness from you. If you try and treat me like an employee our contract will be terminated. We must treat each other as we want to be treated.
- ACCESS: Access and availability: You can message me three times per day. If I am free there and then I will reply. If not I will reply as soon as I am free. You can call me if it is an emergency but please keep making the time count. Usually, ten minutes is enough unless we need a long call for a serious reason.
- WEEKEND CALLS: I no longer take calls over the weekend but you may still call if it is an absolute emergency.
- PAYMENTS: if you are on a staged payment your payment must be paid on time. When it isn’t paid on time the mentoring stops and will not continue until the payment is made. There is no credit and no delay in payments.
- LAZINESS: I do not deal well with a mentee that doesn’t do as we agree or talk about. If you fail consistently to do what you are to do I reserve the right to terminate our mentor agreement together
- GUARANTEE: there are no guarantees in life we both know that. I guarantee this. You will get 100% of my attention, expertise, skillset, tools and mind working hard to give you exactly what you need. I do not offer any kind of cashback guarantee. Not in this life or the next.
I worked hard for over three decades to gather what I know. I love to and can’t wait to share those things with you. Please let’s show mutual respect and work well together. Please respect my time at all times and I will look after you in every way I can.
We speak, we set higher than average goals and targets, we create the simplest fastest most effective route to hitting those targets and then we use ONLY proven and measurable systems and tools to make sure you hit them.
I will call you daily, text you daily, email you daily, WhatsApp you daily and use whatever it takes to make sure you are doing exactly what it is you need to be doing so we hit the goals.
MONEY MONEY MONEY?
Above on this page, there is a lot of talk about MONEY and how salons increase theirs. The truth is MENTOR EXTREME isn’t always about just the money. Your salon might have huge problems and money might not be one of them. You might simply need help with …
- Staffing systems and issues
- Management problems and systems
- The positioning of your salon and marketing issues
- Getting your salon to the next level but you need help
SALON MENTOR EXTREME isn’t just about money it is about building your salon into a real business. It is worth noting ALL of my salons increase their takings. Most do it at different pace. The numbers above may or may not reflect in your salon.
So once more: Once you get started with my SALON MENTOR EXTREME you have access to my huge expertise for 12-weeks, or 84 days or 2016 hours and that is 7-days a week.
And if you want me to visit your salon that can be arranged with a simple upgrade price at the end of this page. NOTE: Most salons I don’t have to visit. A video walk-through and regular Skype calls also work just fine.
Why SALON MENTOR EXTREME Is A Very Safe Investment
First, let’s look at some really simple numbers to increase your salon income.
Let’s say you want to take an extra £20K in the next 90-days.
Let’s also assume your average hair bill is £45, And with an upsell, the bill can be the average of £100.
And for the sake of example assume you are a team of 4 including a junior.
With just TWO extra clients a day (and it is very easy and possible), that’s one in the morning, one in the afternoon that’s 6 new clients between your 3 stylists a day or £270.
If you have a plan and focus on sustaining extra 2 clients a day 5 times a week that’s £270 x 5 = £1350 extra in a week!
That’s £5400 extra takings in a month and 120 extra clients!
Over 90 days (3 months) your new income can rise by £16,200 cutting hair (£5400 x 3).
Now, look what happens if you upsell.
Will you learn and understand the specifics of POWERFUL upselling 15% of those extra clients? Colour upsell can be as high as 30% to 70% in some salons.
That’s 18 clients paying £100 or an extra £1800 a month
LOOK AT THE NUMBERS – This is real SALON CHANGE and POWER!
Over 90 days (3 months) your new income can rise by £16,200 cutting hair (£5400 x 3), plus an upsell of £5400 (£1800 x 3)
Total of extra £21,600 in the next 90-days!
Over 12-months your salon income could very easily rise by £86,400 (£21,600 x 4)
The above are averages. The above can vary in all salons – in your salon. The above is based on REAL NUMBERS and average results. The results can and do vary from salon to salon.
So of course, numbers above are for illustration purposes and they can be as high or low as you need them to be but SALON MENTOR EXTREME program will make sure we get your numbers right from our first meetings.
THE OUTRAGEOUS SALON REALITY IS THIS – That by NOT managing and building your hairdressing salon EFFECTIVELY you are likely to be missing out on a MASSIVE £115,871 in sales?
Yes, that is the average sales LOST & MISSED in the average salon that does not have POWERFUL AND TESTED salon marketing systems in place. SALON MENTOR fixes all of that.
Let me illustrate
Salon clients naturally drop by 11-13% every year.
That is if you have 500 clients, every year you’d be losing around 55 of them! If your average bill is… £45, that means you’d be taking a £2,475 cut every year, and if you did nothing about it, in 3 years time you’d be £7,425 worth off!
A SHOCKING FACT that is hard to read!
If you are not engaged and connected to your clients DAILY not only they forget about your salon, they will go to your competitors.
Active salon marketing has some surprising numbers that can not be ignored…
FACT: for every 100 new visitors to your salon’s social media profile, or salon website you should be acquiring one new paying client. That means if every month you get 1000 new visitors you should be 10 new clients better off.
Taking numbers from above, if your average bill is £45, that is £450 more money in the till in a month – Over 12 months that is £5400 better off! In other words, if you do not get new clients you are missing off another £5400 every year!
When was the last time you checked how many people visited your salon website?
In a nutshell, if people do not see your salon through the Internet that’s the numbers you are missing out on.
What about marketing to existing salon clients?
Upsells? Missing salon clients and salon retail sales? If you don’t do something, slowly the numbers will start to fall back. For example, did you know that over 65% of your missing clients will come back to you?
So, if you have every year 55 clients that gone missing (assuming usual 11% of a drop-out rate) and you have not chased missed clients for the past 3 years that is 165 missing clients. If you recover at a proven to be able to recover rate of 65% – that is 107clients or £4,826 extra cash in the till!
Same goes for the missed opportunity of increasing the frequency of visits and upsells in between! If you have a client that visits your salon 6x a year, can you increase by just 8 times a year? Just 2 extra visit! That does not sound like a lot, but it is an extra £90 per client every year. If you increased the frequency of just 10% of your salon clients, assuming you have 500 clients, that is 50 more visits a year, or extra £45*50 = £2,250!
If you do not manage staff and the reception how can you measure the cost of cancelled appointments?
Time is one thing you can no resell! So if you have stylists that are happy to cancel or book empty clients (that happens right?) every day and twice a day, that is £90 of missed sales every day (again, assuming average bill is £45)!
That’s a massive £540 a week, and a HUGE £2,160 a month! or £25,920of missed salon sales every year!
What about running an ad? Whether you choose to run in the magazine or on social media, running ads cost money but they bring money. One salon ad Alan was running in his salons every week in the paper brought estimated £75,000 every year, yet it only cost £50 a week, or just £2400 to run every year!
Finally, let’s sum up your missed cash – taking all above, it’s a massive £115,871 …
… of missed revenue just because you did not take the time to review and do some proven salon marketing!
A lot of cash to miss for any hairdressing salon, whether you have 1, 10 or 100 staffed salons!
Not a good plan!
The good news. You can market your salon and not only recover and generate £115,871 every year, but increase that number.
SALON MENTOR EXTREME Is Focused On You, Your Salon and Real Results (not fads or gimmicks)
Everything I build into YOUR easy-to-follow program is built around YOUR SALON.