Every now and then you will feel you’ve had enough with your salon…
… For many reasons. That’s normal in your life or anyone’s life. But when it’s a salon – your business – it is something that has to be changed or fixed fast with as little risk as possible!
If it isn’t fixed or changed in your hairdressing salon, you know that your business and the way you live your life is at risk.
The big problem get proven advice for your business these days is who do you ask for help.
Cosmetic companies will help but they want blood and contracts to help you (and tie you in).
The web is now awash with new wanna-be experts with no real expertise that are insisting they can help despite their limited know-how on the variables of other businesses.
The salon social media gurus are insisting you to create more online accounts, fill them with bland content and the clients will come. (The problem is they don’t come despite endless swiping up and down).
And of course, there is an option that most salon owners take – DO NOTHING and see what happens after all you have kept your head above water this long.
After decades working with salons like yours and my own salons …
I want you to know after working with hairdressing salons for decades I’ve seen first hand that doing something to change things is the tough bit. The truth is that It’s never easy but the rewards from direct action are amazing.
I can also tell you that your salon can be fixed, changed, transformed and rebuilt if that is what it needs.
This past three years in salons like yours …
Here is what I will share with you and I will base this on the past three years in particular of working with salons like yours.
LAZY: Salon marketing has become very lazy and unresponsive. The new ‘experts’ teach lazy ways and promise that a single click or stacking shelves with more industry stock will get your salon packed. Believe me I see plenty of salons doing that and are still dead!
YESTERDAY: Most salons are using systems created when the hair salon was first designed. Even the best salons are simply a better version of other salons. In other words, they are all the same, look and feel the same despite the branding. I have seen plenty of this and it still doesn’t guarantee a packed salon or thriving salon business.
STAFF: The backbone of your salon is staff yet most salons are still employing, treating, contracting stylists the way they have always done. The problem is the needs of humans change and the owl employment ways no longer work. From what I experience and see most salon owners are timid of their people and their people are running what goes on in the salon. This is a major problem. It is also a problem that can be solved once you understand the way the current generation (GEN Z) thinks..
VISION: most salon owners open their doors and hope clients will pour in. That rarely works. Client loyalty or visits has dropped dramatically. Unless you as a salon owner have a clear vision of what you want to achieve you wont achieve anything. Most salon owners have no goals, vision or purpose to their salon working.
And of course, there is more. But the good news is this. I have seen this time and time again and fixed those problems time and time again.
Here are just FIVE things I have done to transform and mentor hairdressing salons just like yours…
STOP EVERYTHING: I have stopped everything that is being done inside the business. Analysed the results of what is being done and created a unique masterplan for that hair salon business.
THE FIXER: Every hairdressing salon is different. Every hairdressing salon needs a unique mentor solution. Every salon needs what works for them (not someone else). I have created absolutely unique fixes for salons including powerful manifestos, ingenius new approaches to staffing, deliberate tearing down and recreation of front of house and reducing retail stock to sell more retail.
BIG IDEAS: Big ideas are king for this decade. I have created personalities for businesses, distinctive approaches, different voices and increased results that make any salon stand out in a huge sea of hairdressing salon sameness.
UNIQUE APPROACH SOCIAL MEDIA: I have taken down all social media and rebuilt social media so that likes become clients. Not using offers, not using discounts but creating a unique approach for salons and their unique city, town or local population.
INCREASED RESULTS: I take what hairdressing salons are doing with their hourly, daily, weekly and monthly income and in most cases, create a minimum increase of over 50% in front desk takings.
How do I do this?
By breaking down salon industry expectations and creating a unique, fresh and powerful approach that makes your hairdressing salon totally unique in your local industry…
Just know this (very important)
2020 is a decade of profound change. I don’t mean doing what the industry is endlessly telling you what to do I mean real change that has to be thought through and created through my proven approach of extreme creative chaos. This is a period where you as a hair salon owner can take the lead in your marketplace, push forward in your town and create a new hair salon approach that could be salon industry recognised. What is said to work in our industry isn’t working for salons like yours and will work less and less as we move into the new decade.
But if you start not to make profound changes in the way you run construct, design and (re) build your hairdressing business you will see changes coming thick and fast and that includes your results.
Change always starts from within…
That change has to be ignited and pushed forward. The best way to do that is risk-free. What a better way can there be than working with myself on your business for the next 3 or 12-moinths.
A real human beahviour, hair salon business mentor and expert with up to the minute experience of over three decades.
A real expert that doesn’t take risk with your salon business and a real expert that has a long track record that most new experts will never build.
I am ready to help you create something new.