Most hair salon advertising is destined for failure because expectations are too high, budgets are either non-existent or as low as it can be. Decisions on client attractions are based on assumptions rather than proven data and client understanding.
Whether you are managing your salon’s DIY marketing or have a manager in charge, ask these 5 questions to determine if your salon is on the right track of building columns.
1. Why realistic goal setting can make or break.
Setting unrealistic goals for your salon advertising, such as dominating your town or neighborhood for every client who has hair on the head will most likely result in failure. Instead set realistic objectives who you are trying to attract as new clients and devise a systematic strategy for attracting each group of clients in salon. With an incremental strategy, you can devise successful salon promotions to target various group of people, from women in their 30s to gentlemen in their 40s and so on.
2. Why having a realistic timeframe and budget is vital.
Most salon businesses don’t have a realistic timeframe or budget for their salon promotions. They want to post salon flyers today and get results yesterday, with minimum investment true. Instead determine what is realistic time and budget to get new salon clients. The more competitive salon industry gets, more important it is to have a system in place.
3. Have you chosen the right advertising for salon?
Doing some sort of social media advertising here and there, dropping odd flyers and sending newsletters randomly won’t cut it. If you are running salon promotions based on what you think will bring clients think again. It’s highly probable that your promotions are targeting the wrong audience at a wrong time.
Analyzing your salon marketing tools and getting back to the basics will help.
4. Why you need a professional salon website
A successful salon advertising depends on the successful salon marketing tools you are using and having a website that is designed to sell your salon is vital. It’s not just how your hair salon website looks, but how it engages with the client, encourages to make an appointment, pick up a phone, book a slot right there as they are browsing. Ask yourself the following…
1. Is your salon website outdated?
2. Does it have salon management software?
3. Can you take online bookings?
4. Is it a smartphone, tablet-friendly?
5. Do the navigations have intuitive browsing structure?
Why tracking and measuring EVERYTHING in salon matters.
What do you need to measure?
Everything. And I mean it’s not enough to measure the outcome of the promotions. You should look at every aspect of your salon business, how is the reception run, how many phone calls are made vs the number of confirmed bookings. Which stylist meets the target of upselling the service, how many clients call after you run salon promotions.
List every area of the salon business and start analyzing the sale, profits, stylists performance and everything.
Read more at Salon EXTREME 21 for proven ideas how to pack your salon that is tested on salon floors.