How to write an effective salon ad to get new salon clients and increase appointment visits in your shop?
The little top section of the salon ad called the headline, is one of the most important parts of salon advertising, whether you are creating the salon flyer, newspaper ad, yellow pages ad, or salon website title, the headline is what grabs customers attention, and encourages readers to take notice of your salon offers.
Because the headlines are so important for pulling salon clients into your shop, we created our top ten commandments to live by when it comes to creating your salon promotion ad.
Salon Ad Punky Commandment 1: Make the salon advertising headline large, bold, and “in your face”. You want the headline to stand out and grab your client’s attention. In fact, it should be at least twice as big as the rest of the copy.
Salon Ad Punky Commandment 2: Make sure important words stand out, capitalize, use the bigger font, or experiment with speech marks or underline words.
Salon Ad Punky Commandment 3. Make sure the headline carries the benefit. Think about your client, which salon promotion would be really appealing to them?
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Salon Ad Punky Commandment 4. Stuck for ideas? Check out some newspaper headlines for ideas. Pick up a copy of the local magazines and read the headlines.
Salon Ad Punky Commandment 5. Don’t be clever or funny, don’t make your clients second guess the offer, and get to the point straight away.
Salon Ad Punky Commandment 6. Don’t put the salon name in the headline, it tells nothing to the customers and you are using up the valuable selling space, instead use this space to put a compelling offer that benefits your clients.
Salon Ad Punky Commandment 7. Experiment and test different headlines. Test 2,3 even more headlines and see which one works the best when it comes to pulling customers.
Salon Ad Punky Commandment 8. Don’t get an opinion from your stylist(s). This is not to say that you should ignore your staff’s opinion, but really if you are to ask for advice get a pro, who knows what works in advertising.
Salon Ad Punky Commandment 9. Don’t write a novel in the headline, get to the point, it does not have to be too short or too long, instead, long enough that tells what you need to say in order to sell.
Salon Ad Punky Commandment 10. Have faith. If you are using a magazine to place your ad, don’t place the salon ads in the magazine without a good headline, if you are using Social Media ads to advertise, keep testing the headlines until you know what works the best. The headlines really know how to pull the clients and pay you well as well.
Happy Salon Advertising
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Tamara Forrest-Smith from
Salon Punk
