I am from the generation when apple and blackberry were just fruit, and life seemed less complicated, no surprise many, especially busy salon owners find keeping up with all the new apps and technology tough.
Lucky you, every week we are reviewing, recommending and reminding of vital tools you must have in your salon business to maintain the edge of client attraction and retention.
Here are 3 of them:
1. Mobile Marketing
Not long since apple iphone, blackberry, and tablets became more than your five a day, savvy business owners fast understood the power of those little devises to help leverage their business in from of those who matter the most – consumers. SO next time you pick up your gadget, think more than a phone, think texting, and think marketing. For only 3p a text you could be marketing your salon guaranteed to reach your customers.
We recommend these companies www.mediaburst.co.uk www.messagemedia.co.uk so go ahead and check them out, and if you live outside UK, consult to your trusted friend Google.com see what she can recommend.
2. Website Marketing
I know most salon owners are busy to even think about having a website, but those who have one, are taking bookings even when they sleep. What most businesses fail to realise is that salon website is like running another salon shop, except you don’t have to pay huge rent and mortgage, you can have it work for you, 24hours/7days a week at no extra cost, selling your services, products and taking bookings. Every month over 5million serious hair salon shoppers search for salons in their town, can they find your salon if they search in Google?
Good news to busy salon owners, you don’t even have to be an expert in computer language, just find someone who knows how to do the job you really should not be doing yourself. Salon Punk has been helping small businesses and salon owners like you take their shop online and drive clients into the shop, so if you have questions, don’t delay and ask.
3. Newsletter Marketing
Savvy salon owners don’t shy away from collecting valuable customer data of names, emails and addresses, they then use the data to continuously market the salon, and that’s where modern email newsletters are so good. Forget about techno phobia, follow fellow savvy salon owners. Newsletter providers have really done a brilliant job making their systems easy and fun to use, in fact if you can send a regular email, you can do! So simply add the data to newsletter program, then compose a nice promotional email, or serious of emails and with a click of a button broadcast salon promotions to your customers.
Here are couple of newsletter companies we find very useful for salons.
www.constantcontact.com, www.icontact.com, and www.mailchip.com are useful as they allow you to add all contacts at once and recipients, as long as they genuinely gave you their data in salon when you asked them, do not need to opt-in again, compared to other newsletter marketing management softwares. These email newsletter softwares also include easy features that will help you easily create custom templates and forms, integrate social media, broadcast to all recipients or particular group, and track the response rate of your marketing.
Easy, so go ahead and do your homework and never have a quiet salon day again.
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Have a great day