How to convince your stylists to use expensive hair product and charge higher price for the services

I’m just back from spending a day over at www.modsalons.co.uk with James and Izaak and team.

#LOVEDIT!

Yesterday I had forgotten what it is like to drive somewhere. Yes, of course, I have a car but a couple of years ago I decided to reduce my car usage and increase my train and plane usage.

Anyway, and I got up at 5:45 am (i didn’t know that time existed) and drove over to the wonderful city of Leeds to finally meet one of my SALON MENTOR EXTREME guys at www.modsalons.co.uk.

Brilliant salon, amazing team and really doing some great stuff in the hands of Izaak and James.

After a 3 plus hour drive (it should have been 45-mins) we arrived and got started.

See photos …

But here is one thing I wanted to share as it arrived a good reminder yesterday.

When a client comes to your salon he or she isn’t driven by price – they are driven by the need to look and feel amazing. Yes, the price is a concern but not the driving factor.

The number one factor in a client using your salon is the final result.

The look, the feel, the outcome, the huge changes from the internal feeling of coming back to life, looking cool, feeling sexy or whatever the feeling they have.

It’s an emotional thing – not a financial thing.

If you feel that your clients are driven purely by the price I can tell you this from my decades in business you need to review your business.

Constant cheap prices, discounts, lowering, offers eventually destroy a salon.

Think about it.

This year our home rates rose by over 5% yet did you increase your salon prices by over 5%?

You should

So just once more… quality hairdressing and services and rarely PRICE driven.

See the photos from working with the guys here on our facebook.

Also, I wanted to give you an update on SALON MENTOR EXTREME but its been so insanely busy I thought I would give you a list of what I have been mad busy working on with salons. This list is partial.

EXTREME MENTOR is designed to do one thing and one thing only – deliver EXTREME results.

Read the following and you decide.

Salon Clients Up: 85.2%
New Clients Up: 2033.3%
Salon Averages Up: 586.3%
Clients Having Colour Up: 700%
Turnover Up: 177.2%
Team Fixed
Staffing Solved
Stylists Found:
Company Issues Fixed:
Price Structured Fixed:
Creating Advertising That Actually Attracts Clients
Creating New Irresistible Offers
Installing New Specialists High Demand, High Priced Hairdressing services
Fixing price structures
Done – Transitioning Graduates By 12-Months Safely
Done – Redesigning Interviewing For New Stylists
Done – Building New Teams From Ground-Up
SAVED: Turning Around a Salon in 23-Days
Salon Management Structures In Place
Total Rebranding of Salon Perception, Look and Feel
Fixed: New Systems For Marketing
Fixed: Proven Ways To Build Columns Before Stylist Start
Fixed: Proven Ways To Create a Happy Team Installed
Fixed: The Perfect Ways to Keep Stylists
Fixed: Proven and Tested Ways To Set Your team On-Fire
In Progress: Giving A Tired Salon a Facelift
Understanding What a Client thinks
Understanding What a Hairdresser Thinks
Fixed: Overcoming Price Obstacles
Fixed: How To Safely Increase Prices
Fixed: How to Pay staff the Right Amount
Fixed: How To structure Commissions
Fixed: How To Sell Tons Of Olaplex
Fixed: How To send Balayage Sales Through The Roof
Fixed: How to Create Perfect Offers Without Being a Discount Salon
Done: The Best Way To Use Email
Done: The Best Way To Use SMS for marketing
Fixed: The Perfect Consultation!
Done: Why Clients Want To Spend In Your Salon

AND THE RESULTS have been pretty astonishing to say the least.

“Here’s How We Went from 3 to 64 New Salon Clients a Week!”

NEW SALON: Phone literally blown off the hook – first two weeks packed to the limit.
NEW STYLISTS: Booked up before they arrive, booked up after they arrive
NEW STYLIST TAKINGS: Over £2000 per week in one case
SALON AVERAGES: As high as £152, in most cases more than double
SERVICES UP: One service has increase 5,234.6% where other services have increased by massive amounts
NEW SERVICES:
UPSELLING
THE NUMBERS:
NEW CLIENTS 2033.3% increase
AVE SPEND: 586.3% increase
OLAPLEX SALES: 2200% increase
BALAYAGE AND COLOUR: 700% increase

Want to discover more? Visit Salon Mentor Extreme Page for more information and einquiries.

Look forward to hearing from you 🙂

Yours in hair

Alan Forrest Smith

Want to listen to more salon stories like this? Join our free newsletter and discover how ordinary salon owners like you are building brilliant teams, easily attracting new clients, selling more colour, and increasing salon sales every week.

“I just wanted to say thank you to Alan.

I married into hairdressing 9 years ago so im not a hairdresser, when i lost my job in the down turn and my wife was looking to sell her salon after having our first child, it was really rough, i came across some of Alan stuff online and joined his membership site on monthly payment thing

This was bad for Alan 🙂 but good for me because in one week i had enuff stuff to take my wife salon from a 2 chair drive thru village salon in Ireland to where we are now.

This year we moved to a bigger town so I bought the xtreme 21 and OMG, everything that Alan said to do I did, now wifey only works in salon on Saturdays, we paying for our house no bothers and Im actually bored and now thinking I need to move into the supplier and wholesale side of the business because I kind of shy having to be in the salon when everything is on autopilot.”

I bought the xtreme 21 and OMG

Woohoo it’s started working!It’s given me bags of confidence on upselling. It’s like there’s so much to do every day even if it’s quiet. It’s all the things we should know but we turn a blind eye to because we’re busy or just wasting time. I turned a £16 service into £45 today not to mention the product shell probably buy next visit!! It’s honestly paid for itself already!Thank you it’s sooo exiting…really getting confident now cheers guys

Georgia Florence Hair, UK

Hi Alan The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.

The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail,

So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail, in salon promotions, how to use your website and the internet to templates for posters and flyers and everything you could imagine you will need to market your salon. It even shows you how to test and measure everything you put in place to help you build your salon business.Just as a personal note from me “Alan,I know you have put your heart and soul into this manual and that it comes from someone who understands what its like to have your home on the line and the bank manager breathing down your neck and what its like to have failure and success and what that feels like – and we both know that it simply works…

So I would like to personally thank you from our industry for creating a tool that if used correctly will help build any salon business, reduce a little bit of stress and make our industry great!

Steve xBest RegardsSteveSteveWynder.com – Hair & Beauty SalonSO Magazine
www.salonopinion.comHairBizSecrets – Online TrainingFantastic Hairdresser Australia – Training & CoachingBrisbane QLD

Steve Winder

Hi Alan

I signed up for all of Alan’s courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan’s ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.So…. if anyone has any doubts about any of Alan’s ideas and courses just re-read the above a couple of times and get out your credit card and sign up.

You wont be disappointed I promise.Jeanette (a much better off and happier salon owner)p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.

trimmers-haircare.ik.com

HI Alan I think hairee . com is absolutely fantastic I am a bit rubbish on the computer don’t know how to work attachments. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around with love

Jayne king

Been busy with your material.

This is what I think about the material. The first moment when I started to download it I know it was the right thing.
I felt huge inspiration. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there.

Everything was there, but it was really one thing that I felt was missing.
You got the voucher and ads. But when you open a new small salon in a village you need to make flyers and put them in the mailboxes, not just when you open like 4 times a year.

Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons.
This is what I did already. I used your Idea about recommend a friend, but I did it a little bit different. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn’t use off on service. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away.

I told them my idea of giving them away.

I bought stuff for 10 Swedish crowns like 10 dollars each I mean brands that people know shampoo gel, hairspray everything. so I give them one product for every new client. So the women that works in our food store give them out to nearly everyone she knows. Of course I have done her hair already.

I gave her limit time of course. So I ended up with 1 dollar each new client and I didn’t lowered my price.
I forgot of course the friend also get a product it cost me 2 dollars sorry. I will let you know more what I am doing. But Alan if you got an idea about the flyers please let me know. That was the only missing link the way I see it.
Fabulous package. I am on my way now. Thank you so much.

Madeleine

Hi Alan
I have found Hairee.com to be a wealth of information.
As a new salon owner I needed information on how to do a better job of marketing & I have been able to try some of the ideas from Salon Column Builder. I have 2 established stylists & a new one to our salon & I did not know how to start building a clientele for her. I have tried a couple of the ideas from the column builder & it is starting to pay off already. I just need to persevere & hopefully she will also have a full column in the not too distant future!
Many thanks

Amanda

How to convince your stylists to use expensive hair product and charge higher price for the services

“Here’s How We Went from 3 to 64 New Salon Clients a Week!”

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