Want to be a salon celebrity without living your station? (And deepen client loyalty?)
One client told us she had tracked the time spent on Facebook every day and with her own admission it turned out she’d been gazing at the screen for over 4hours every day… that’s a massive 120 hours every month spent on messing around on Facebook.
Can you relate?
While there is nothing new in the love of Social Media as a salon owner and a person responsible for bringing clients in the salon, you can use that time to actually build real relations with your clients and Facebook last year took the concept of engagement to a whole new level.
Firstly, what’s so different with Facebook Live anyways compared to the platforms such as Twitter’s Periscope or gold old fashioned YouTube? The main reason is it’s simplicity and ease of use.
Why go Facebook Live?
One of the reasons is obvious, it really helps engage with your clients like no other platform at the moment. Imagine cutting hair live, styling, showing your salon behind the scene. Live videos are more engaging and it has been tested that viewers spend more time on live streams than any other type of Facebook posts.
And if people are liking, sharing, asking questions that’s a great way to build relations in the most organic way possible.
Facebook Live also gives clients an opportunity to understand what kind of business is your salon. Does it specialize in the redesign service or an avant-garde?
Over the past year, we have seen some big and small retailers making the most of Facebook Live streaming, from Benefit Cosmetics to Dunkin Donuts.
Takeaway? Becoming a Facebook Live salon celebrity is a great way to engage your clients in a real environment, gives you the chance to ask clients directly about their hair problems and provide feedback.
So, Lights, Camera, Go! Part of your easy salon marketing done!
Tamara Machavariani Forrest-Smith
Salon Punk
