We sat down in the Salon Punk Studio to discuss salon marketing and how the Internet could be killing the business.
Having been marketing businesses online since the 90s, I wanted to find out from Alan if in the age of social media, and all kind of online tools, how were real shop owners engaged with the clients.
We talked about things…
On Client Engagement, and how the Internet changed the relationship between the client and the salon owner or a stylist…
On engaging different senses, and if such engagement can be achieved through online marketing…
On salons on Social Media and how clicks may be the disadvantage to the business…
On salon loyalty, why it is essential to create the salon, rather than stylists loyalty…
And on the role staff can play in the management of social media…
The interview is short, to the point and it certainly left me questioning things about marketing online.
Enjoy
Tamara Machavariani Forrest-Smith
