Just because your major was not marketing at Salon School does not mean you have to shy away from salon marketing.
Having a solid marketing plan in salon gives you an edge over salon competition, positioning, stylists – and it’s also the single most effective way to gain new clients 🙂
Here, 7 reasons you should not live another day without salon marketing plan.
Reason 1: You’ll gain competitive advantage over salon competition
More salons are opening every day, but not so many have a solid marketing plan in place. Doing just a little bit of more marketing than the salon next door will instantly give you the edge you need.
Reason 2: Recession Proof your salon business
According to Business Know How research 50% of new business will fail int he first year and astonishing 95% fail within 5 years. Research also showed that lack of marketing plan contributed to business failure especially amongst small businesses. Can you really take those numbers lightly?
Reason 3: You will grow your salon turnover faster
With cash coming in from marketing you will have more options to invest, wisely, your hard earned cash in marketing. That means more new clients and cash in bank to you. Gone are the “If I build it they will come” days. So get your head down and think marketing!
Reason 4: Your salon image will improve
Have you ever wondered what makes a quality stamp to guys like T&G and the rest? If you look into successful salons, you will see their success clues – they all figured out the way to take salon into market place, but they did it strategically, with a big marketing plan.
Reason 5: Your will save money in salon
Contrary to many salon owners belief – seeing marketing as an expense, having a marketing plan will actually save you money. Marketing plan will help you determine your profitable source of strategy, that will help you avoid wasted money in salon promotions and advertisements that do not bring cash. It will also help you determine missed opportunities of not making profits in business.
Reason 6: You’ll handle stress better
Seriously, don’t you hate a thought of how to pay your stylist this week? Having a salon marketing and budget will quickly remove those fears by having a clear purpose and a map to success!
Reason 7: You’ll be happier 🙂
Honestly, researchers found that business owners who have clearly defined marketing and business plan perform better at workplace, have more free time and generate more income every day, than those who don’t. FACT!
Moral of this message?
get your head around marketing and never have another empty salon day! 🙂