Monday Morning Salon Marketing
So it’s Monday.
How much money was in your salon till last Monday? Was it packed or was it another terrible day for your salon takings? Does this Monday looks like being a better day for your salon takings? In fact, are almost every Monday’s slow for salon takings for years now? You open your salon on a Monday for one reason only … habit!
I know, I’ve done it, been there and sat for a whole day in my salon with just two clients coming in for haircuts.
So what can you do to make sure your salon is packed?
Well like all new clean pages, Monday is the start of a new week for you and your salon business, treat it that way and write down what you want to happen.
Remember there are only 3 real ways for you to increase your salon business.
- More clients in your salon business.
- Increase average salon sales.
- Increase salon takings.
So Monday is your chance to think and make that happen.
Let me ask you this; are you collecting mobile phone numbers from hair salon clients? Or do you collect but keep them stored in your database?
Think about your salon marketing like this.
- You have a huge list of mobile numbers of local salon clients.
- You then have another slow Monday.
- You also have a list of special deals you can create for Mondays or slow days.
You open your computer, go to your mobile technology/SMS provider and send out a short, sharp, punchy offer using the huge power of a text or 140 letters.
I’ve done this in salons for slow days and packed out dead salons in 60 minutes or less… it works!
It’s very easy, very simple, and maybe a new way of salon marketing for your salon business. Just because it’s new for you doesn’t mean you can’t do it right?
Most salon software systems you are using will have a text marketing feature for the salons that allow you to send a text message, if not, here are a couple of links for you if you know zero about mobile marketing to promote your salon business.
Go to www.TextMarketer.co.uk and read all of his stuff. It’s a no-brainer to do.
Of course, you’ll find stacks online, just search for the easiest to use.
By the way, if your Monday is as dead as a doornail today all you have to do is do something. This is a great way to kick-start your salon marketing efforts into high gear.
Up to you.
You have choices of course. Sit around on your backside all day and hope, and pray that someone walks in your salon door. Sit around and wait until the minute arrives when you can shut your salon door, go home and moan how slow your business is or …
Take action and turn your salon around.
Salons are built on huge action.
It’s all about choice, your choice for the day.
Have a wonderful Monday …
Head Punk, A.F.S.
