I know how it feels to have taxmen and bailiffs knowing at your door so when this client came to me I understood and could feel … terrifying.
- Her problem was …
- Owed the taxman thousands
- Behind on her shop rent
- Couldn’t pay staff wages
- Couldn’t pay her mortgage
- No cash to invest
- No new customers
- No marketing at all
She asked if she should sell up and walk away yet who would want to buy her clearly failing business?
After a conversation over Skype she decided to hire me for turnaround consulting. This meant for her she needed the above problems solving in just 4 weeks or she would be as good as over with her business.
Also we had a more pressing problem and that was the taxman would no longer wait, they wanted a minimum of £5,000 from her with a payment plan. She had to make a decision. Does she put the £5,000 on a credit card and pay the taxman or does she use that same credit card to hire my turnaround consulting?
She hired me and we started.
I had just 3 focuses.
- Investigate and analyze what strengths could be leveraged right away
- Increase turnover almost immediately
- Create a marketing plan with zero budgets
- After 4 weeks her takings had increased by just fewer than 55%
- After 4 weeks her tax bill had been paid
- After 4 weeks her new client intake had gone through the roof
- After 4 weeks she had enough money to buy a new car (if she wanted)
Leverage was the key.
She had an existing database and also existing client flow that wasn’t being leveraged at any level. Her new client rate wasn’t too bad yet her client attrition rate was higher than her client retention rate. This was clearly a service issue. Her wage bill was also far too high in fact over 55% of her income was going on wages to staff that were only fulfilling 60% of their time in the business.
The plan was easy.
- Review services
- Leverage existing database
- Increase client flow
- Create an attrition plan
- Increase prices
- Increase premium services
- Create a great referral system with high rewards
- Build a free only marketing plan designed to create 30% new business in 7 days then 50% new business in 4 weeks
That’s exactly what I did for her and within 4 weeks her turnover had increased by just under 55%. This gave her the freedom to grow and relax a little at the same time. Her tax bill was paid in full, her other bills had been paid in order of priority and after 12 months of being mentored her results were pretty astonishing considering she was facing bankruptcy when we met.
Here’s how she reacted…
‘With Alan’s support I made the changes and STILL made the 116% growth.
I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2 big projects out with the salon.
I now have the confidence and knowledge to push my career forward and create the work life I want… He has genius ideas that were so inspiring I didn’t take much time to get excited and start putting them into action.
Anyone thinking of working with Alan I would say go for it. There’s absolutely no question – It will change your life like it did mine.
Here is how my business and life look right now.
- I have 12 weeks Holiday Each Year
- I work ONE Day a Week On The Salon Floor
- Bought a new New Car
- New Client Rate Up To 32%
- Rebooking from 15% to 180%
- New Staff Applications Through The Roof
- From Salon Zero To Number One in my City
- Marketing Budget Reduced To Almost Zero
- Ability To Fill My Salon in Less Than An Hour
- Number one Facebook Salon in my city
- Mastered Facebook for Client Management
- New Website On Page One of Google
- Existing Stylists All Packed Out Everyday
- Salon Services UP 105%
- Retail Sales UP 72%
- And More ?
UPDATE: Since working with me this client has now been able to open another two very successful businesses as well as grow her existing business.
I hope this inspires you.
Would you like me to MENTOR you to breakthrough your salon?
- 12-month package
- 6-month package
- 3-month package
- 1-month package
- Pay as you go package
- Salon Group mentor
Please ask for more details.
As you can see with this one true story it’s more than worth your investment. You get 27 years of my global experience dedicated and bespoke to your business.
Despite the recent recession and downturn I can guarantee you there has never been a better time to make magic in your salon business.
If you’d like to speak to us direct call us in the office on +44(0)1619288328
Yours in happy hair
Alan and team Salon Punk