Summer may be winding down, but September is the perfect time to ramp up your salon’s marketing efforts. While it might be a bit too early to dig out your cozy leather jacket, there’s no denying that the post-holiday rush is in full swing. People are returning from their summer holidays, kids are back to school and everyone is eager to refresh their style for the fall. And with everyone back in town, your salon has an incredible opportunity to tap into the back-to-school season buzz.
So, while it’s sad news for holiday lovers as summer fades away, it’s great news for salon owners looking to boost business! With foot traffic increasing and clients settling back into their routines, it’s time to take action.
Here are your September salon marketing ideas to help you make the most of the busy season in your salon business:
1: Send your clients a “Back to school” offer deal via post
Sending a personalized, tangible offer through direct mail can create a memorable experience for your clients. Tailor your promotion to the season, such as a “Back to School” haircut package or a special discount for parents and students. A beautifully designed postcard or voucher is more likely to grab attention and inspire action, especially when received at home.
READ Direct Mail Lessons From The Time Of Hairdressing
2: Senda “Back to school” email newsletter to hair clients, don’t forget to include your offer
If you have a solid email list, now is the time to use it! Craft a compelling email focusing on September deals, fall hair trends, and your “Back to School” promotions. Be sure to include clear instructions on how to book an appointment or redeem a discount. Adding visuals of trendy fall hairstyles or recent client makeovers can make the offer even more enticing.
3: Update in-salon promotions with September offers
Make sure your salon reflects the season! Update your posters, signage, and any point-of-sale displays with September-specific offers. Whether it’s discounts on haircuts, facials, or manicures, ensure your clients see your promotions as soon as they walk through the door. Highlight any package deals for students or back-to-work specials that appeal to busy professionals.
4: Train salon receptionists (if you have one) to upsell and remind them of “Back to school” class offers
Your receptionist is the clients’ first point of contact, making them an essential part of your sales strategy. Train your receptionists to upsell your “Back to School” offers, from suggesting add-ons to services like deep conditioning treatments to reminding clients of any current promotions.
READ Salon Reception Profits HERE
5: Send a follow-up reminder “Back to school” offers again to your clients
A single email or postcard is rarely enough to grab everyone’s attention. Follow up with a reminder as the month progresses. Sending a second communication—whether it’s another email or text message—can ensure that clients who missed the first message still have the opportunity to take advantage of your offers.
6: Promote Refer a friend offer
Referrals are an excellent way to attract new clients, and September is the perfect time to encourage this. Send out a special “Refer a Friend” offer to your existing clients and give them an incentive, such as a discount or free service, when their friends book an appointment. Remember to include an expiration date on the voucher to create urgency and encourage immediate action.
7: Start planning your Halloween campaign and get ready for October, really!
September is a great time to start brainstorming and preparing for Halloween promotions. Whether it’s themed hair color services, spooky nail designs, or costume makeup tutorials, start planning your Halloween marketing campaign now so you’re ready to hit the ground running in October. Consider offering a pre-booking discount for any Halloween-related services to get clients excited early.
Goodbye summer days, hello paydays!
While we say farewell to the lazy days of summer, September brings an influx of clients and new opportunities to grow your salon business. By implementing strategic marketing ideas that capitalize on the back-to-school mindset and upcoming seasonal changes, you’ll be well-positioned for success.
Now’s the time to welcome salon clients back from their holidays, refresh their look, and keep your salon thriving through the fall.
Yours in the healthy salon business
Tamara Forrest-Smith – Salon Punk
