The Birmingham Gig – Pictures & Videos – Meet Mr. Paul | How to Fill Your Hair Salon With Clients

IMPORTANT: Apologies for late delivery of THE SALON PUNK BOOK. The truth is it keeps selling out so fast we literally cannot re-order them fast enough. We have now caught up and can expect delivery in 3-days. INCREDIBLE BEST-SELLER … Even I am shocked. Thank you 😉 Read the book here…

That is Paul and me. Here is what happened.

30 years ago to the month I was in my first salon in Warrington, Cheshire.

A guy walked in. He was very tall, very geeky, he had long hair, way overconfident and very in your face. He was also what we in the UK call a ‘brummie’… or he was from Birmingham and had the accent to prove just that. (Peaky Blinders)

He tried to sell me something called Apple Pectin which was a Lamuar product. I had never heard of it so I thought If I haven’t heard of it the likely hood of my clients knowing about it and buying it was very low.

Paul Hetherington was his name. Paul had learnt the art of persistence and believe me … he had perfected that art.
I ordered the product and with this guys help, I started to learn how to help clients pick it up from the shelf and sell this stuff. This was my first early venture into retailing from my salon. The year was 1989.

I lost contact with Paul after selling my salons and doing my own thing. That included Salon Punk. Last year I had an Instagram message from … Paul Hetherington of all people. I was happy to see his name and his face. We finally arranged to meet, eat and catch up. He hadn’t changed, still cheeky, louder than ever, still had a love of women and still had all of his hair. I would say he was a much more grown-up version of the same person but the same man I knew all the same.

Interesting … he always talks about how I am a very different person to the salon owner he knew.

So, we arranged to create an event that took place last weekend. THE SALON PUNK had finally come out of the studio and started a live gig in Birmingham. Paul was the most incredible host, the salon owners totally loved the EXTREME educational I was doing and most kept telling me this was a breakthrough event with the information they hadn’t heard before and … what the industry really needed.

If you weren’t there the good news is the video of EXTREME EDUCATION will be available soon.

But even more.

There are going to be more LIVE GIGS soon starting in my beloved homeland of Scotland in Glasgow and then a short drive over to Aberdeen J. Dates are coming soon.

Now …

A couple of things you should know about Scotland gigs. I will be revealing a total system for replacing, building and creating stylists in under 4-weeks. Re-read that because although it is hard to believe it has been tested, proven and had created a handful of top five stylist’s in the salons I tested in (from £250 to and an incredible high of £1900) in under six weeks.

Also …

I don’t stand and preach to anyone about how you should do anything. This is sharing at its highest level and quality information I doubt you will have heard of before on many levels.

I’ve put a couple of the short videos (phone) and photos on Facebook for you guys to check out.

Back to Paul. He is a partner now in Le Biosthetqiue. As you know I am all about the salon numbers, not brands. In his brand, he has two smaller products that you should be using for increased revenue. One was a cool lit eye patch that Tamara tried. They remove sagging, wrinkles and make the eyes look very fresh. Its dirt cheap and you can charge at least £10 for it. A really cool little extra any client would love while she or he sits there. Also, they had something that seemed to be more powerful than Olaplex called PCC. At just 40 pennies a shot to buy you can charge your client up to £10. I love those little premium things and you should have them in your salon.

Anyways, guys, our baby is still downloading. The NEW SALON PUNK is 29 weeks in the creation and Tamara looks beautifully bulging. I love it. Can’t wait for the magical outcome of our new little boy.

Hit reply and send me your thoughts. Will, I see you in Scotland

You can speak to Paul Hetherington here +44 7711 402051

You can see the Birmingham gig here. www.facebook.com/salonpunk

Speak soon.

THE SALON PUNK

Alan

Ps I wonder who you know from 30-years ago that might reappear into your life.

Pps THANK YOU for making THE SALON PUNK the BEST-SELLINGbook out of my 17 Books. Your comments have been incredible I am truly grateful.

“I just wanted to say thank you to Alan.

I married into hairdressing 9 years ago so im not a hairdresser, when i lost my job in the down turn and my wife was looking to sell her salon after having our first child, it was really rough, i came across some of Alan stuff online and joined his membership site on monthly payment thing

This was bad for Alan 🙂 but good for me because in one week i had enuff stuff to take my wife salon from a 2 chair drive thru village salon in Ireland to where we are now.

This year we moved to a bigger town so I bought the xtreme 21 and OMG, everything that Alan said to do I did, now wifey only works in salon on Saturdays, we paying for our house no bothers and Im actually bored and now thinking I need to move into the supplier and wholesale side of the business because I kind of shy having to be in the salon when everything is on autopilot.”

I bought the xtreme 21 and OMG

Woohoo it’s started working!It’s given me bags of confidence on upselling. It’s like there’s so much to do every day even if it’s quiet. It’s all the things we should know but we turn a blind eye to because we’re busy or just wasting time. I turned a £16 service into £45 today not to mention the product shell probably buy next visit!! It’s honestly paid for itself already!Thank you it’s sooo exiting…really getting confident now cheers guys

Georgia Florence Hair, UK

Hi Alan The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.

The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail,

So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail, in salon promotions, how to use your website and the internet to templates for posters and flyers and everything you could imagine you will need to market your salon. It even shows you how to test and measure everything you put in place to help you build your salon business.Just as a personal note from me “Alan,I know you have put your heart and soul into this manual and that it comes from someone who understands what its like to have your home on the line and the bank manager breathing down your neck and what its like to have failure and success and what that feels like – and we both know that it simply works…

So I would like to personally thank you from our industry for creating a tool that if used correctly will help build any salon business, reduce a little bit of stress and make our industry great!

Steve xBest RegardsSteveSteveWynder.com – Hair & Beauty SalonSO Magazine
www.salonopinion.comHairBizSecrets – Online TrainingFantastic Hairdresser Australia – Training & CoachingBrisbane QLD

Steve Winder

Hi Alan

I signed up for all of Alan’s courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan’s ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.So…. if anyone has any doubts about any of Alan’s ideas and courses just re-read the above a couple of times and get out your credit card and sign up.

You wont be disappointed I promise.Jeanette (a much better off and happier salon owner)p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.

trimmers-haircare.ik.com

HI Alan I think hairee . com is absolutely fantastic I am a bit rubbish on the computer don’t know how to work attachments. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around with love

Jayne king

Been busy with your material.

This is what I think about the material. The first moment when I started to download it I know it was the right thing.
I felt huge inspiration. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there.

Everything was there, but it was really one thing that I felt was missing.
You got the voucher and ads. But when you open a new small salon in a village you need to make flyers and put them in the mailboxes, not just when you open like 4 times a year.

Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons.
This is what I did already. I used your Idea about recommend a friend, but I did it a little bit different. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn’t use off on service. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away.

I told them my idea of giving them away.

I bought stuff for 10 Swedish crowns like 10 dollars each I mean brands that people know shampoo gel, hairspray everything. so I give them one product for every new client. So the women that works in our food store give them out to nearly everyone she knows. Of course I have done her hair already.

I gave her limit time of course. So I ended up with 1 dollar each new client and I didn’t lowered my price.
I forgot of course the friend also get a product it cost me 2 dollars sorry. I will let you know more what I am doing. But Alan if you got an idea about the flyers please let me know. That was the only missing link the way I see it.
Fabulous package. I am on my way now. Thank you so much.

Madeleine

Hi Alan
I have found Hairee.com to be a wealth of information.
As a new salon owner I needed information on how to do a better job of marketing & I have been able to try some of the ideas from Salon Column Builder. I have 2 established stylists & a new one to our salon & I did not know how to start building a clientele for her. I have tried a couple of the ideas from the column builder & it is starting to pay off already. I just need to persevere & hopefully she will also have a full column in the not too distant future!
Many thanks

Amanda

The Birmingham Gig – Pictures & Videos – Meet Mr. Paul

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