In “Charlie and the Chocolate Factory”, Roald Dahl describes innovative ways of delivering old products in new ways (for ex, by teleporting chocolate bars into people’s homes via television). And how a company is most likely to innovate if the boss (Willy Wonka) and his minions (the Oompa-Loompas) are obsessed with their products.
All these insights apply to salon business too. The salon business is one of the most trendy industry to be in, yet most salons keep it conservative. Salon owners do their regular hair in and hair out, a bit of same old salon marketing and talking about how badly recent recession effected the business. Stylists talk about a night before parties and a usual client chit-chat. But non of this is true in savvy salon entrepreneurs market. There, salon owners have to make it their ways, and innovation is like in “Charlie and the Chocolate Factory”.
Consider overly satuarated salon market. It seems more in recession the country goes, higher demand for trade skills becomes, and hairdressing is certainly leading it’s way producing more hair stylists, and more want to be a salon owners.
Yet it is a tough market. 95% of new businesses close within 12 months of opening, we get emails week after week hairdressers forced to close shops due to adverse salon profits. And yet, according to research published by Habia.org, the government approved standards setting body for hair, beauty, nails and spa, when it comes to innovation, most hairdressing and beauty treatments remaining essentially the same.
So salons must innovate. Instead of cutting hair, savvy hairdressers specialise in hair design, rather than doing see what happens marketing, innovators take time to though fully and strategically take their privates to public. Instead of chatting about last night booze, they train stylists how to handle customers to eliminate empty appointment books. Instead of remaining in the 20th century salons that innovate 21st century way, build customer loyalty and pocket profit share from easy and extremely cost effective phenomena called the Internet, website, salon blogs, and text messages!
Innovation has never been easier than it is in today’s tough economic climate and those who take time to think, plan and strategise their salon businesses lead their way to a truly creative salon industry.
Interested in salon innovation ideas? Why not join our no obligation Salon Coaching membership with 21 Day FREE trial? CLICK HERE to see the details and enroll.
Have a great day,
Tamara Machavariani
Salon Punk
