Of course, everyone loves selfies, from stylists to clients And with just 150 million users Instagram selfies are here to stay.
After all, who does not like to be a salon celebrity?
But you should also make it work for your salon brand.
1. Run a Beauty and Hair Contest
Running a contest is a great to incentivise clients to share their newly designed hair selfies or products they purchase that they love about your salon brand.
Getting started is quite easy:
- Choose the right incentive, give people what they want
- Give a theme to your contest… for example Valentine day special
- Display the content
You can run a contest where visitors clients have a chance to win one of 3 available hair products, or hair makover service by uploading and hashtagging your salon.
2. Go Behind the Salon Scenes
There is something very genuine about letting clients experience behind the scene activities. It can really deepen the brand loyalty, or simply raise curiosity and break down the barriers that often new clients may have about visiting your shop.
For example, give your salon Instagram followers, not just insights into how you work in the salon, but also how creative team is getting their training.
3. Show off in Real Life Motion
Go one step further from the standard photo background and promote your hair beauty business in creative and real world environment.
For example, use the photogram of a client with cool hair in the real environment… like having fun with friends, looking cool and happy, instead of usual stylists photoshoot in the salon.
Every salon business is different, every brand is different, your salon will be different, but like everyone else, you want your salon packed with clients.
Engagement is the key to keeping your brand alive, Instagram is just one of many hair salon marketing tools you can use right now to grow your business.
Tamara Machavariani Forrest-Smith