Does your hair salon have a competition? Of course, it does, but regardless of the hair salon competition, anybody who has hair in your town needs a haircut, if this is the case you may be asking yourself, why is my hair salon quiet?
Today is Monday
Here are 3 things to focus on in your salon business on Monday while the salon is quieter.
First, realize that your competitors are working really hard to crush your
salon. I am serious. You really need to take the threat seriously and devise a
plan that will help you grow your salon.
3 major things your salon competitors will be focussing on in the industry.
1. Improve Salon Brand Perception
Online or offline, your salon competition will be leveraging space to highlight
their salon brand, hair products, salon shop, and hair stylists. Your competitors will be
using at least one of the tools available below and so should you:
Special Offers for Online visitors: Use Google Special Offers. Highlight hair
offers with Google ads. With Google Special offers you can show off the deal
for shoppers right on the search page, which distinguishes your shop and hair
Use online reviews, Google reviews & ratings, and local Yelp reviews, they
seriously boost the perception of your salons. You really have to make a point of getting reviews from happy clients,
it’s easily done and requires little, but focused effort. The more happy
customers your salon has, the higher the perception of your salon brand.
2. Marketing Days in Salons – smart salon owners have as many hours in the day
to work on the business as any other salon owner. Managing your time, and allocating
dedicated time to market your salon every week is critical, after all, it is marketing
that builds your salon, marketing hair appointments, marketing hair stylists, marketing
products, special offers, and anything that can generate more customers in your
Ask yourself a question (and be honest), how many hours do you dedicate every
week to market your salon, and how many marketing strategies and tools do you
use to attract new salon customers a day?
You already have all the answers. So just do it. Get professional advice,
invest in marketing manuals and tools, and create a plan of action. If you
don’t your competitors will.
3. Turn stylists into Extreme Stylists – actually we have an entire section
dedicated to the topic, which is available for you as part of Salon
Extreme 21. But here’s the fact. Your stylists really need to be trained on how to do their job properly, every employee deserves to know what is expected of them and be trained on how to deliver. Training is essential for all your team members, including receptionists and salon managers.
It makes sense, they are the ones in contact with clients, which provides them with the perfect opportunity to easily sell and upsell their own services.
Here’s another question to ask.
How many hours do you invest in training your salon staff? Assigning them goals and tracking their progress?
Put salon staff training on your to-do list and watch what happens.
Happy salon building