How to grow clients in your salon business in 2023? It’s that time of year again. Time to reflect, be merry, and plan next year’s salon business success.
While its easier to start with good intentions, come the end of January and they disappear with the New Years cheers:)
So here are 5 quick tips to keep you motivated:
1. Plan your salon marketing
First, reflect on everything that you have done this year. Which salon marketing tactics and tricks helped you get more salon clients?
If you do know what has worked for you, there is no need to reinvent the wheel, keep on marketing what works, but grow in numbers. For example, if you spend £100 a day, week, or month (whatever your budget) on online salon advertising and you know exactly what you are getting in return – £200 from the colour client, its a no-brainer to increase the spend as long as you are earning cash on your investment.
2. Test a new salon marketing tool that you never tried before
No need to stop using trusted ways of getting clients in, but you should aim to add new client-building tactics all the time. For example, if you mostly rely on organic client enquiries through your salon website or app, consider investing in paid advertising.
If you are always advertising in a local paper, try running a new ad with a different headline and offer.
READ STORY: What Does Your Salon Strategy Look Like Next Year?
3. Never forget existing clients
You can earn more money from existing clients than from new clients. It takes time and money to acquire new customers, and you need time to bond and build relations with them until you win their hearts (and businesses). While existing clients don’t require such bonding, they (hopefully) already like you enough to remain loyal to your brand. But don’t think they will not trade your salon for your competitors. So it’s essential you look after them.
Device a promotional plan for existing clients only and keep following through. Don’t forget your upsell tactics when they are in the shop, and make it your point to train your staff on the upsell. You’ll be amazed at the difference it makes to your salon takings.
4. Have a checklist
When working on your salon marketing any details you miss out on is an obstacle. Having a checklist will help you stay focused and organized. For example, having a Monday morning marketing checklist will ensure you are ready for the week ahead. Having daily, weekly, and monthly checklists will make sure you remain focused on your salon growth, which will make your job a lot more enjoyable.
5. Time to clean
Now that you reviewed your performance for this year. It’s time to clean up what is not working for you. Stop what is not working for you, for example, if you never had a client from Instagram, either stop using the paid service or tweak and test a new salon ad. If you have a stylist that always organizes a coup against you, address head on.
Clearing out what no longer serves and builds your salon will ensure you are opening doors to new clients and new cash opportunities.
Here’s to the best festive year and a profitable New Year
Tamara from Salon Punk
