How to plan your salon business income goals in 2023? A couple of things always happen around this time every year in your salon. You look back on everything that’s happened and start anticipating the future for next year.
As a salon owner and a manager, both are essential for the year ahead salon strategy of building and growing salon clients.
While many businesses go quieter around the Christmas period, this is usually when you get really busy (hopefully) with hair appointments. But it’s also a great time to take time to start figuring out what you really want to do next year in your salon business.
- Do you want to grow your salon income by 25%?
- Do you want to hire a new team of stylists?
- Are you looking to grow new clients?
- Do you want to see frequent hair appointments from your regular clients?
- Do you want to start selling hair retail products online?
As you start planning 2023 keep these 4 things in mind to ensure you start the year in your salon strong.
1. Talk to your business partner, or your boss, or if you are a solo stylist doing your own thing, get someone you know who will tell you the truth and ask what do you all want to achieve next year? Do you want to hire more stylists? Are you ready to grow your salon in another location? Do you need to take more cash end of every month?
Asking these questions will usually help:
- Are we retaining our best stylists, or are they running to the salon next door?
- What trends are happening in the salon industry?
- What are the biggest sellers for the salon outside haircut?
- What do you see your competitors doing?
- Are we optimizing everything we can to achieve the maximum growth in sales?
- How many new customers have we added to our salon database?
- Have we lost any clients this year and if so what did go wrong, and how can we find out about that?
2. Pull the 2022 salon data
There are some key things you should be reviewing this time of the year, here are some:
- How did our salon website or salon app do this year? What percentage of customers have we gained this year through the web, social media, and word of mouth?
- How did our flyers and other salon ads strategy work for us? Are we pulling enough people through the ads?
- How did we do at the trade shows? Did we sell as much as we hoped we’d sell?
- Are all our stylists, even the new ones packed? And do we have the strategy to pack any new stylists and keep them in our salon?
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- Have we made the most of mobile advertising? And what has been our strategy for upselling our salon clients?
- Did we follow through with the direct mail strategy and are we leveraging our customer database to maximize sale?
3. Review and readjust your salon mission and vision
This is not some sort of random brainstorming you have to write down for your bank manager, but rather your daily priority is to be clear about your brand’s mission and the vision you hold for the brand. Clarifying what you are committing to, figuring out who your clients are and how you communicate your message to the customers is the most important thing you can do in business as it clarifies your thoughts and ambitions and makes the path to success easy to follow.
4. Pricing your haircut services and the demand for a raise
As a salon owner, or a stylist who generates a business that pays for everything, you are kind of a big deal, and if you are responsible for… well pretty much everything… make sure you are well rewarded for your hard work. Review the pricing, make it your policy to increase your level of service, and as you do keep adjusting your prices accordingly.
What are other things you can be doing now to plan your Salon strategy for 2023?
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Happy salon building
Tamara from Salon Punk