Scary monsters aside, it’s a great time for you to reconnect with your salon clients. Halloween-themed hair salon promotions and creativity can help your shop to attract new people through the door. But getting your clients interested enough to get into the spirit and spend money requires more than putting a scary costume on.
Here are some tactics to use in your shop.
The usual bit…
Spook things up with a Halloween themed window display. From pumpkin to creepy spiders use this time creatively to spark an interest. As regards to your online reservations, no need to completely change the look and feel of the website, simply adding a “Trick or Treat deal” pop-up can be a positively fun way to create more interactions with your clients.
2. Host a Scary Hair and Makeup Event
Events bring people in, so consider holding a how to event for spooky hair and make-up. From kids and adults, everyone appreciates a little laughter.
3. Partner up for trick or treating
Use Halloween spirit to get out in the community and team up for the shared interest. It makes sense to partner up with the local business for special client treats or tricks. Cross-promotions always works wonders. So easy most businesses ignore it…
4. Good excuse to contact clients
Send a Halloween themes newsletter. Include special offers, incentives, and deals to get clients to pick up a phone and book an appointment.
5. Social Media Contest anyone?
Get people to take a selfie and submit photos of their make-up and hair to your social feed. Gets everyone into sharing, liking and talking. Simple and easy to do.
6. Offer a Halloween Special Offer
While your clients are busy selfing and interacting on social media, offer a free gift or a special offer to the winners of the contest.
More engaged your clients to become with your brand, more likely it is they will spend more time
with your business through the rest of the year.
7. Go an extra mile, and set up a scary selfie booth?
Why not use this opportunity to give people what they love – taking selfies and posting their pictures? Add props like wigs and hats to encourage shoppers to take part, trick or tweet anyone?
Holidays are a great time to show you can take a joke and have a good time. Why not use it and build client loyalty at the same time.
Tamara Machavariani Forrest-Smith