Opposing salon marketing is the old school thinking. Do you agree that “salon is a place for creatives not for business” will one day be a thing of the past?
The debate about salon is just a creative space and putting marketing in the background has raged among creative stylists and hair salon owners. For nearly 3 decades now that we’ve been in the hairdressing industry most salon owners rarely think of marketing salons.
I have enormous respect for the talented hair designers and salon owners and rarely disagree with anything they create in relations to hair and style, however, on the marketing front I disagree completely.
Many salon owners and mobile hairdressers who put salon marketing in the heart of business operation are extremely professional creatives, hard-working, pay bills, support families and do what they can to help community. “I have always done my salon marketing so I could have a packed salon, support my family and pay for my lifestyle without having to sacrifice hair design and style. This approach proved to be successful for all my 3 salons, and for all my clients who did exceptionally well packing out their hair salons”, says Alan Forrest Smith. To encourage delusional beliefs to overlook hair salon marketing and place salon decoration as a priority is old school thinking.
This old thinking deprives new and aspiring salon owners with an opportunity to create a better life work balance, leads to empty salon floors that need to be paid for and in general does not support ones chosen lifestyle.
The key for salons in today’s world it is effective, productive approach to running a profitable salon business and it’s marketing is an essential ingredient to its success.
In another decade to come, as more and more new salons emerge in the hairdressing market, creating more competition within salon industry, there will be a desperate need for other type of creative salon business leaders, those who understand that business and marketing can and must be as creative as hair style design in salons.
Do you agree that “salon is a place for creatives not for business” will one day be a thing of the past? If you’ve been successful in your salon career, share with us your success and what can be improved in hair beauty industry.
Tamara Machavariani
