Your Salon Deserves to Fail

“YOUR SALON DESERVES TO FAIL …”

It isn’t the first time I have told a client that but I have told clients that in the past. When I say clients sometime it is actually a client and others times they don’t become clients.
Here is why they deserve to fail.

First, what the hell has happened to 2018 in these 22-days I have no idea. The best start to SalonPunk in a year I can remember. And it isn’t because I am getting any better looking it is because the results for new mentor clients have been pretty insane.

Let me ask you this.

If you DOUBLED your salon business turnover in a week would you feel good about that?

If EVERY average went up by 40% would that get you excited?

If SYSTEMS you put in place started to CREATE NEW PROFITS in days would that get you excited?

And get this … with the salon mentor extreme clients I consciously decided to do ZERO ONLINE marketing at this early stage – especially none of that social media farce!

What an amazing start – just amazing.

Another thing before I tell you a story about well deserved salon failure.

Some asked is my SALON MENTOR EXTREME is best for?

I HAVE FIXED

• Salons about to die due to chaotic or no management
• Salons that just don’t have enough clients
• Big salon groups 5-10 salons (and more)
• Top London salons that wanted more clients
• Switzerland’s No.1 salon and school
• Scotland’s No.1 salon
• New salon start-ups that want fast track success
• Tired established salons that feel like giving up

Even – (dare I say it) – mobile or traveling hairdressers that want more clients.

PROBLEMS SOLVED

• Marketing that doesn’t work -FIXED
• Lack of clients – FIXED
• Staff issues – FIXED
• Management restructuring – FIXED
• New service ideas – FIXED
• Re-structuring and stronger salon business practices – FIXED
• There is a hell of a lot more,

But first as promised…

I told him …

“YOU DESERVE TO FAIL..”

There are times when I can see so clearly the changes needed to a salon business that to make the transformation it is as clear to me as my own image looking in a mirror.

HOW DO I KNOW THIS?

It’s what I do and have done for decades. This will sound like my ego but … I am mostly right.

Here’s what happened.

He had inherited a shop and instantly started to cut back on everything. It was obvious. He couldn’t understand why salon business was dropping and dropping fast. I went to his salon to have a look and see it for myself.
The stock was clearly low. Client traffic was also slow but he did have a whole village and surrounding villages as a captive audience. The excitement of taking on the salon seemed to have got the better of him.
He ordered two white Range Rovers on lease for his wife and himself.

He replaced every window and the building, added an extension and began to re-decorate every room using every penny that came into the cash drawer.

I did notice he had cleared shelves to bring stock to the front of the shop. The problem wasn’t enough stock no one was really buying anything.

After a while I told him in no uncertain terms.

This shop is total chaos. You have zero structure and zero idea of what you are doing. You’ve asked and paid for my advice and here it is.

If you don’t do EXACTLY as I tell you this shop will close and it will close soon.

At this point it wasn’t that bad but my experience in life and business it was as clear as day for me what was racing towards him.

He agreed and said he would do as I told him to do. I don’t mean told as in do this or ele. I mean told as in here is my 33-years of advice on what will and does actually work.

I drew up an EASY-TO-FOLLOW plan that would leverage his existing database, bring in old clients, re-stock his shop, make it easier to book services and buy stock.

Then I got an email.

The email was from the guy and it said he didn’t like the plan I had drawn up. He didn’t like the idea of looking like he was trying to sell stuff. He felt it looked desperate. With that he said thanks for your time but NO! He told me that he liked my advice but felt he would give it time to see what will happen.
I replied to him and we parted before we got started on good terms. 3-months later I got an email from the same guy. He had just gone bust due to out of control debt. After the bailiffs came and went he then had to go through a bankruptcy which meant his life would be screwed for at least 6-years!
The white Range Rovers had gone, the extended and decorated house had gone, the shop was boarded up with a huge lock and warning sign on the front door.

He DESERVED TO FAIL and here is why.

Marketing cannot send men to the moon. It isn’t something mystical that is performed by shamans. It isn’t about a Facebook account and isn’t about running one Ad or letter once every six months.
Pure direct response marketing for salons is really simple.

Find the buyers and get your services and products in front of them.

Have the salon systems and structures in place.

THAT’S IT!

Of course I lie a little.

There is a little more.

With a world packed full of experts with no real salon expertise misinformation is a gigantic problem. How do you find the real person to deal with? How do you know if it will or won’t work? Is it best to go cheap and hope and pray it’ll work?

It depends!

Most of my clients tell me their life depends on their salon business working. I will assume you feel the same way. If you feel the same way let me ask you this.
If you need surgery to save your life would you

a. Hire the cheapest surgeon you can find and see if it works?
b. Go full out to find the best to almost guarantee you’ll survive?

Obvious right?

But you might be getting lost in what is and isn’t because you are just not sure.

And that can be a huge problem for salon owners like you.

You see making business work isn’t only about money it is also about time. When clients ask me about helping them they then can think – no I’ll try and fix it on my own for a couple of months- that rarely works and usually ends in the death of the salon business.
Yet when the help is available yet you just ignore it …

That’s when it is fair to say…

“YOU DESERVE TO FAIL”

In 9-days of 2018 I gave one of my NEW SALON EXTREME MENTOR the best two week they have ever experienced since opening despite it being the slowest week of any year!

That is a sentence worth re-reading!

SALON FAILURE CAN ALWAYS BE AVOIDED!

I’ve seen a lot of salon close and fail yet I want to say this as bold as I can … THEY DESERVED TO FAIL and yet there is not a good enough reason on earth for any salon to fail.
The answers, the solutions and the way out into success is out there.

Hire me or just read a book and get educated in the ways of success. Either way you can avoid failure and have as much success as you want to create.
Would you like me to help you do more, do more, have more and if needed – save your salon business from what could be heading your way?

I am here and waiting for your call.

Lets talk about lasting success, huge possibility and the eye-opening ability for you to reveal more of what is probably lying beneath your feet as you read this right now.

I hate saying to people they deserved to fail. I would hate to say it to you. Failure doesn’t have to be an option for anyone. Not for the salon around the corner and not for you.
If you are ready for salon extreme success … you know where I am.

Peace.

Alan Forrest Smith

“I just wanted to say thank you to Alan.

I married into hairdressing 9 years ago so im not a hairdresser, when i lost my job in the down turn and my wife was looking to sell her salon after having our first child, it was really rough, i came across some of Alan stuff online and joined his membership site on monthly payment thing

This was bad for Alan 🙂 but good for me because in one week i had enuff stuff to take my wife salon from a 2 chair drive thru village salon in Ireland to where we are now.

This year we moved to a bigger town so I bought the xtreme 21 and OMG, everything that Alan said to do I did, now wifey only works in salon on Saturdays, we paying for our house no bothers and Im actually bored and now thinking I need to move into the supplier and wholesale side of the business because I kind of shy having to be in the salon when everything is on autopilot.”

I bought the xtreme 21 and OMG

Woohoo it’s started working!It’s given me bags of confidence on upselling. It’s like there’s so much to do every day even if it’s quiet. It’s all the things we should know but we turn a blind eye to because we’re busy or just wasting time. I turned a £16 service into £45 today not to mention the product shell probably buy next visit!! It’s honestly paid for itself already!Thank you it’s sooo exiting…really getting confident now cheers guys

Georgia Florence Hair, UK

Hi Alan The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.

The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail,

So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail, in salon promotions, how to use your website and the internet to templates for posters and flyers and everything you could imagine you will need to market your salon. It even shows you how to test and measure everything you put in place to help you build your salon business.Just as a personal note from me “Alan,I know you have put your heart and soul into this manual and that it comes from someone who understands what its like to have your home on the line and the bank manager breathing down your neck and what its like to have failure and success and what that feels like – and we both know that it simply works…

So I would like to personally thank you from our industry for creating a tool that if used correctly will help build any salon business, reduce a little bit of stress and make our industry great!

Steve xBest RegardsSteveSteveWynder.com – Hair & Beauty SalonSO Magazine
www.salonopinion.comHairBizSecrets – Online TrainingFantastic Hairdresser Australia – Training & CoachingBrisbane QLD

Steve Winder

Hi Alan

I signed up for all of Alan’s courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan’s ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.So…. if anyone has any doubts about any of Alan’s ideas and courses just re-read the above a couple of times and get out your credit card and sign up.

You wont be disappointed I promise.Jeanette (a much better off and happier salon owner)p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.

trimmers-haircare.ik.com

HI Alan I think hairee . com is absolutely fantastic I am a bit rubbish on the computer don’t know how to work attachments. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around with love

Jayne king

Been busy with your material.

This is what I think about the material. The first moment when I started to download it I know it was the right thing.
I felt huge inspiration. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there.

Everything was there, but it was really one thing that I felt was missing.
You got the voucher and ads. But when you open a new small salon in a village you need to make flyers and put them in the mailboxes, not just when you open like 4 times a year.

Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons.
This is what I did already. I used your Idea about recommend a friend, but I did it a little bit different. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn’t use off on service. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away.

I told them my idea of giving them away.

I bought stuff for 10 Swedish crowns like 10 dollars each I mean brands that people know shampoo gel, hairspray everything. so I give them one product for every new client. So the women that works in our food store give them out to nearly everyone she knows. Of course I have done her hair already.

I gave her limit time of course. So I ended up with 1 dollar each new client and I didn’t lowered my price.
I forgot of course the friend also get a product it cost me 2 dollars sorry. I will let you know more what I am doing. But Alan if you got an idea about the flyers please let me know. That was the only missing link the way I see it.
Fabulous package. I am on my way now. Thank you so much.

Madeleine

Hi Alan
I have found Hairee.com to be a wealth of information.
As a new salon owner I needed information on how to do a better job of marketing & I have been able to try some of the ideas from Salon Column Builder. I have 2 established stylists & a new one to our salon & I did not know how to start building a clientele for her. I have tried a couple of the ideas from the column builder & it is starting to pay off already. I just need to persevere & hopefully she will also have a full column in the not too distant future!
Many thanks

Amanda

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