How do you become a Rock Start column builder in today’s clicking, liking, sharing and streaming world? There will come a time when you, as a beauty salon owner and manager will be faced with the decision of whether using Facebook to build columns is time worth spending.
Using Facebook for your column building can be a powerful weapon next to your brushes and scissors, however, used not quite right, and you can do significant damage to your salon brand and worth, become unprofitable with empty columns, not a good plan.
Here are 5 tools you can use Facebook page for salon to build columns and how to use them.
First things first
Pros
- Easy and quick to implement
- No extra costs
- Drive people to your salon brand
- Start taking bookings straightaway
- Grow your brand
Cons
- Can lead to nothing if you don’t have a plan
- Can waste time, if you don’t track and measure the results
- Can cost you more money than necessary unless you stick to the plan
What kind of offers can you promote through salon Facebook?
OFFER 1: New stylists prelaunch offer
Example – FREE haircut with a new rock star stylist on Tuesday
OFFER 2: Colour voucher
Example – End of season colour days, hot offers 25% off
OFFER 3: Beauty treatment
Like us and get 10% off your next waxing
OFFER 4: Weekly/Monthly offers, example retail offer
Example – get back missing clients offer
We Want you BACK. Take 20% off your next haircut
OFFER 5: Seasonal promotions
Example:
Up to 50% off on YOURSALON fan favorites
You get the idea.
With the salon offers in place start using Facebook to target clients.
Facebook Advertising Guide for Hair and Beauty Salon Businesses
Here are 5 ways to use Facebook to build columns as promised
1. Facebook Post
Example:
Promote New Stylist Offer through Facebook post
- PROS:
Remind & encourage existing customers to come to the class;
Attract new clients attention
Cheap way to advertise, but high ROI – Spend £1 – Get £25 back!
CONS:
- Can lead to nothing if you don’t have good service & basic follow-up systems
What should you expect from the FB post?
- Increased interaction with your post – comments, likes, sharing content/post
- New enquiries – new and existing students in the salon
2. Send People to Your Salon Website from Facebook
EXAMPLE: Promote my salon website – drive people to specific page for example www.mysalonwebsite.com/colouroffer
PROS:
- Ability to target only those who are likely to be interested in your offer
- Helps you build prospects client list
- Cheaper ways to advertise, high ROI
CONS:
- Can lead to nothing if you don’t have good service & basic follow up systems
- For maximum results you should aim to gather targeted leads, simply put give people
- simply put give people reason to opt-in to your email mailing list.
- Can be more costly compared to Facebook Post promotion
3 – Get People to Claim Your Salon Offer
EXAMPLE: 25% off your first treatment
PROS:
- Ability to target only those who are likely to be interested in your offer
- Helps you sell directly through Facebook
- Great for attracting new clients
CONS:
- Can lead to nothing if you don’t have good service & basic follow up systems
- For maximum results, you should aim to gather targeted leads, simply put give people the reason to opt-in to your email mailing list.
4. Get Salon Video Views
EXAMPLE: Promote 60 seconds salon promotion
PROS:
- Ability to target only those who are likely to be interested in your offer
- Helps you sell directly through Facebook
- Great for attracting new clients
- Increases visits to your website
CONS:
- Can lead to nothing if you don’t have good service & basic follow up systems
- For maximum results, you should aim to gather targeted leads, simply put give people the reason to opt-in to your email mailing list.
5. CUT HAIR LIVE
Have you tried this cool tool yet?
PROS:
- Great for attracting new clients
- Increases brand awareness, exposure, enquiries
- Great way to show off your salon
- Attract clients who like to be in the spotlight
- Does not cost anything
- Can delete/edit/promote further
CONS:
- Can mess up live, things can go wrong… a little, but a sense of humor should help 🙂
Conclusion
Facebook and salon offers are great, but they are only part of your overall column building tools, like scissors and cutting hair, best way to use them just start putting things into practice. Remember WHY you are using salon Facebook, don’t forget it’s not a platform to just pitch your deal, use it wisely to build loyalty, the brand and reputation.
Start using new tools today and let me know how you will get on, or share your experience here.
Tamara and amazing team of Salon Punk 🙂
Punk Salons are PACKED Salons x
