Salon Marketing


  • NOW INCLUDES: Special Digital Marketing Session for Salons – How to Target Local Salon Customers With Digital Marketing Tools.
  • INCLUDES: 5 Part Salon Marketing School Recorded sessions, PLUS 3 EXTRA BONUS OF SALON MARKETING RECORDED SESSIONS with Alan Forrest Smith
  • ALSO INCLUDES: Salon Marketing advertising flier and direct mail samples kit
  • ALL MATERIALS ARE DOWNLOADABLE ONLINE WITH INSTANT DELIVERY, read guarantee and delivery terms in details below





Imagine this … YOUR SALON …

You are in YOUR salon – it’s packed to the hilt with new clients. Every stylist is booked up from the first appointment to the last appointment of the day. You have new salon services in place, you have a team that are behind you and supporting you 100% and now you have mastered the art of salon marketing. That means letting people that live around your salon know that you are the towns number one salon!

The profits give you more time off the salon floor. It gives you more holidays in the sunshine or to your favourite place. It gives you the chance to go and order a new car for the first time. You know you can go out for the day from your salon and come back to it being packed instead of what used to happen – staff sat on their backsides in the back room drinking coffee all day that has cost you money – those days have now well and truly gone.

How To Marketing a Salon

You look at your appointment booked and it’s full, it’s looking like your best weekend ever. You see that the following weekend doesn’t have a lot booked in but it’s fine after all you now know exactly how to fill your salon with cash spending clients.

Your salon average spend is up. Your salon retail is up. Your salon creative output is up – everything is up and you as the boss or the manager deserve a break. it won’t be a problem because this time you have a marketing system in place that keeps on rolling whether you are in or out of the salon.

Does that sound good or even tempting for you?

It should and it works. I should know for almost 30 years I have been at the front-line of salon marketing from the ground up. For almost 20 of those years I took my own three start-up salons and turned them into number one salons. Of course I had struggles, of course i had near miss disasters and endless games with the taxman but finally I worked out exactly how to create powerful, packed, pumping salons that gave me enough profits yo create a 16 stylist salon whilst building my own luxury home at the same time.

By the time I started consulting and working with salons just like yours I had mastered a salon marketing system that has helped salons survive, thrive and prosper all of the world.


It’s easier than you might think but – you have to do some work.

For you and your salon that means …

EASY-TO-DO MARKETING SALON SYSTEMS: the systems I reveal to you are the very same systems I have used for some of my million dollar marketing clients all over the globe.

BECOMING THE FIRST CHOICE SALON: so the next time clients think about treatments, haircuts or just a visit to a spa they will choose your out of the dozens of others in your town.

And so much more from her training with me.

Your Salon Business Can Be BOOMING! Your Life Can Be Very Different! … IF That’s What You Want or NEED and You Master Your Own Salon Marketing!


Let me share a recent and very successful salon owners story with you. I think you might be able to relate to it.

When this salon owner contacted me she was absolutely at her wits end, heavily in debt and had again lost all of her staff. She had no marketing, no systems and had no idea how to run her salon business. It was about to shut down. She invested around £10,000 to be mentored by myself. Everything in my Salon Marketing School is the same strategies and tactics I used in this almost failed salon.

Here’s her own story.

“This is salon owner Caroline Sanderson.

I’m a Salon Marketing School student of Alan’s.

One year ago I took the plunge and entered a mentor-ship with Alan. I paid well over £10,000 for Alan’s amazing salon insider salon knowledge and skills!

I had to fight back the ‘I cant afford it demons’ and go for it because I knew if I wanted real fast track change with my hair salon I needed to invest and spend time with someone who had been there done it.

Hair Salon Marketing Systems

I can hardly believe the change in not only my business but in ME. Alan’s strategies and advice with guidance and fun along the way took my business to a 52% rise in one year. It would have been more but I had to make HUGE decisions along the way to create the salon of my dreams which meant having the confidence to make changes and get the people out who I knew deep down were not right for me and my business in the long term.

I don’t know how long it would have taken me to make these changes without Alan’s support.

With Alan’s support I made the changes and overall growth of 116% in my salon.

I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2 big projects out with the salon.

I now have the confidence and knowledge to push my career forward and create the work life I wanted. He has genius ideas that were so inspiring I didn’t take much time to get excited and start putting them into action.

Anyone thinking of working with Alan I would say go for it. There’s absolutely no question It will change your life like it did mine.”

Since working with Alan my life and salon have been transformed! ”

The results speak for themselves …

Caroline Sanderson imagined what she could have and this is what she got after learning how to create powerful and effective salon marketing…

  • I have 12 weeks Holiday Each Year
  • I work ONE Day a Week On The Salon Floor
  • Bought a new New Car
  • New Client Rate Up To 32%
  • Has: Rebooking from 15% to 180%
  • New Staff Applications Through The Roof
  • From Salon Zero To Number One in my City
  • Marketing Budget Reduced To Almost Zero
  • Ability To Fill Her Salon in Less Than An Hour
  • Number one Facebook Salon in her city
  • Mastered Facebook for Client Management
  • New Website On Page One of Google
  • Existing Stylists All Packed Out Everyday
  • Salon Services UP 105%
  • Salon Retail Sales UP 72%
  • Salon Expansion

Despite High-Street Closures – Despite Client Rates Falling – Despite No Real Marketing Budget – Salon Marketing School Is Probably The Most Powerful Investment You Can EVER Make For your Salon And That’s …

The Acclaimed and Updated 2015 Version of The Client Building Salon Marketing School Super Manual

Over 224 Pages Rammed-Packed With Real Life Client and Salon Business Building Tips-Strategies-Ideas-Tactics from REAL SALONS!

NOW INCLUDES Special Digital Marketing for Salons Edition: How to Target Local Salon Customers With Digital Marketing Tools.





salon marketing school



  • How to become a successful salon marketing expert – Page 14
  • How to create a salon identity – Page 19
  • How to get your clients to spend more – Page 23
  • How to price your salon – Page 26 – 29
  • How to create action steps for salon success – Page 34
  • Three OUTRAGEOUS Salon Goals – Page 36
  • Filling Columns Fast – Page 42
  • Salon advertising that sells – Page 52
  • Facebook and email marketing for clients – Page 71 – 77
  • The salon strategy called perception – Page 92
  • 8 critical salon areas you must focus on – Page 105
  • Low cost advertising that will pack your salon out fast! – Page 117
  • Branding your salon – Page 151
  • Your salon goldmine – reception – Page 161
  • Plus sample adverts to copy
  • Plus salon letters to copy
  • And even more, Click The link to view full chapters breakdown of Salon Marketing School Look Inside Chapters

When Your Order Salon Marketing School You Get

  • Digital which includes
  • 5 live recordings to help increase salon turnover
  • All the above calls transcribed
  • Updated MASSIVE Salon Marketing School Manual version 2015
  • Bonus call with brilliant swiss salon owner Jens
  • Bonus call with salon owner Emma
  • Stacks of direct Mail examples you can copy right away
  • Salon/Spa promotional examples you can use as examples to copy right away
  • Salon Flyer examples that again are there to be copied and used
  • Salon Advertising examples
  • The Salon Column Builder updated annually
  • Super Stylist manual written so you can get more from your stylists this week
  • Missing salon clients kit – this is a manual and letter set that is proven
  • Salon Facebook Training
  • Case Study examples updated on a regular bases
  • Plus Salon Marketing School area is updated with fresh content at least 6 times a year adding new strategies, case studies etc
  • You get even more than written above – see below in page for full details!

Despite the FACT we have the most copied, the most ripped off yet still the very best salon marketing manual in the marketplace today, in today’s unpredictable economy NO SALON can afford not to own a copy of Salon Marketing School.


And who’s it for? You if you have a Hairdressing or Beauty salon or Spa and need to pack it out to the rim with clients then Salon Marketing School is for YOU! Read On …

Dear Salon Owner

My name is Alan Forrest Smith.Alan Forrest Smith

If you are anything like I was as a desperate salon owner you have mixture of total frustration and thirst to be successful running through your blood. Staff drive you crazy, slow days drive you to despair a lack of team motivation, sickness and lazing around waiting for you to do everything makes you feel like walking away at times. Don’t worry – I did the same as you for nearly twenty (it felt like 100 years at times) long years.

Yet I personally went from clueless frustrated almost bankrupt salon owner to

  • No.1 salon of choice in a town of 35 salons
  • No.1 staff which pulled in all the other top staff from other salons
  • No.1 at marketing which not only gave me the edge but gave me the profits
  • I went from average prices to premium prices – at the top end we charged 3x more than other salons
  • My salons were packed 6 days a week while other struggled
  • My staff were fully booked from the moment they arrived until the moment they left – I saved a fortune of coffee 😉

In-fact it was going so well I managed to get off the salon floor – spend ONE day a week in my salon, appoint a salon manager that I trained with my systems and I spent my time building a brand new business that I have today

How To Market a Hair Salon

When all the other salons were slow we were packed out even on Mondays, even during holidays and even in the places when we should have been quiet – the salons were packed.

Was that a fluke or something that only worked for me?

No and as you’ll see on this page I have given you an example of just one salon owner out of HUNDREDS of salon owners whose lives and salons have been transformed using everything you will find in Salon Marketing School.

I know you need to know more about salon marketing otherwise you wouldn’t be on this page. Well you’re on the right page and the decision you take can be the difference between your salon staying empty or your salon being packed each and everyday with clients that are wanting to pay you.

Really Alan?

  • SALON BUSINESS SINCE 1982: Yes really because not only have I been involved in the hair and beauty business since 1982 (yes the real deal not another wanna-be marketer playing with your life and business) but there are together things that make Salon Marketing School UNIQUE and the MUST-HAVE salon marketing reference manual on your office desk.
  • MOST RIPPED OFF SALON EXPERT: Everybody rips me off: Now don’t worry I’m not crying I am flattered but as you know there is something magic about having the real thing. Not only is Salon Marketing School the real thing but it comes from the front-lines of salon business.
  • THE BEST:Salon Marketing School has big Pedigree: Not only did I build my own 3 salon empire with everything you read over a 20 plus year period but I have trained literally thousands of salons just like yours to get-bust-fast!
  • POWERFUL: The UK number one salon loves us: Yes one of the biggest, best and consistently voted number one UK salons works with me personally for advice and direction in marketing.
  • SCOTLAND’S NUMBER ONE SALON: Scotland’s number one salon was about to CLOSE ITS DOORS until I personally went into their salon and restructure everything. Now they are Scotland’s number one voted salon!
  • MARKETING SINCE 1985: And of course there is me: I have been doing marketing for my own businesses and other businesses now since 1985 … Yep a long long time.

Over those years I’ve learned a huge amount that I can teach you, guide you and do reveal for you in my Salon Marketing School manual.

Here’s some salon marketing school facts for you …

  • One salon owner pulled in over 65% of missing clients using the tips you’ll find in salon marketing school
  • Another salon owner increased her almost bankrupt business by 53.4% in just 4 weeks and 116% in 12 months. She then went on to open a new salon using everything I personally taught her.
  • Another salon owner gained over 400 new clients into her salon using just one strategy from Salon Marketing School
  • One guy used an advert from Salon Marketing School and hauled in a massive £74,000 in new salon business
  • And another used the letter templates found in Salon Marketing School to generate over $11,400
  • I could go on but i know you’ll be short of time and time in your salon is money.

My Own Salon Story In Short …

In 1989 I got the chance to open my very first salon. I don’t mind telling you I didn’t have a clue what I was doing. It was the same year my first baby arrived so it was pretty crazy and it HAD TO WORK otherwise I could look after my wife and couldn’t feed my new son.

After 6 months we were dying on our feet. I didn’t do marketing because I had no idea what marketing actually was. I thought you simply opened a salon and people would turn up. They didn’t and I was in trouble. Not only had i never heard of how to do marketing but I had no money to do it once I found out I should be doing marketing in my salon – it was a mess.

Salon Marketing

Eventually I bought a book on business by an expert named Jay Conrad Levinson (in a twist in later years we became good friends) and started trying everything I could. Remember in these days so there were no home computers, smart phones or anything in the least technical.

In fact when I first tried sending real letters to clients I had to use a dot-matrix printer (if you remember?). It was like feeding a massive toilet roll through a big printer and then printing letters. That’s a hilarious story for another time but it helped me to understand and get into direct marketing for hairdressing salons.

Within 18 months not only had I turned around my own salon but we outgrew the salon. I had to go find more space – from 250 sq feet to 2,000 sq feet.

Going from 250 sq feet to 2000 sq feet totally freaked me out. Not only was it a new salon but it was a new way of running a salon. The bills were 4x higher, my staffing costs went nuts, my products not only were costing me more but were being stoeln more and now I was on a main street with 8 staff sat on their backsides doing almost nothing.

I had to learn all over again on how to pack this new palce out or close the doors and go get a job. Within 18 months my new salon went from a total freakout to the towns number one, fist choice salon. I loved it!

Knowing How To Master Salon Marketing from The Front-Lines Rewarded Me With …


  • CARS: Brand new 5 series BMW’s for me and my wife (and a custom VW Beetle in Orange that was delicious)
  • BIG HOME: Five bed-roomed converted farm building in it’s own acre of land with it’s own small apple orchard
  • HOLIDAYS: 3-4 holidays annually into Europe
  • KIDS – LOTS OF THEM: And the affordability (and chaos) of four crazier than their dad kids
  • LUXURIES: And all the other trimmings of having a good income and a strong business

Salon Marketing School Works – Would You Like Your Salon To Be NO.1 – Packed With Clients – Booked Out Daily and Have More Time For You To Do Your Own Thing?

Let me share a little more of what my Salon Marketing School will give you and then I’ll share a little true story about another salon owner that I trained and restructured her whole salon business using everything you’ll find in my school.


MORE new clients

MORE salon sales

MORE new staff

MORE success

MORE organisation

MORE in profits banked …

and you don’t need anymore experience, just follow the simple steps I share with you.

IMPORTANT: This is the only program in the World where a proven salon owner, manager and expert with over 20 years successful track record in running and owing real salons and doing real marketing reveals for you the proven method to grow your salons successfully.

Without a Doubt – Probably The Greatest Salon Marketing Manual Ever Created by a Salon Owner for Salon Owners!

A SALON OWNER FOR over 20 YEARS: I understand and know what you are going through. Not only did I personally overcome most salon marketing and management issues I have trained dozens of other salon owners in salon marketing and salon management to do exactly the same (everything I teach is fully SALON TESTED)

I’LL SHOW YOU MORE REAL SALON PROOF: I will show what what does work, what has worked and what will always work in your salon (result like 53.4% salon increase in 7 months, an advert that took £74,000 and my own salon that went from poor start-up to number one position.)

ACCLAIMED SALON EXPERT: I have worked with salon owners in Australia, USA, New Zealand, Scotland and even as far as Africa. I’ve even taken 34 hour travel and flights just to go share my expertise with others. (you’ll see plenty proof of that below)

UNCOVERING THE BIG SALON MISTAKE: I am going to reveal the biggest, most costly mistake EVERY SINGLE salon owner I have ever met makes (and of course how you can fix it this week). (MY SALON >>>)


  • 3 SALON SECRETS: There are 3 things all salon owners I work with do in the first week that increases takings
  • SALON MARKETING TOOLS: I am going to give you all the salon marketing tools you need to make this happen
  • SALON DIARY TOTALLY PACKED! Just follow what you discover and take simple steps
  • NEW CLIENTS FASTER: Easy to copy, fast and cost effective ways to pull in more clients faster than any high-lift tint!
  • PACKED APPOINTMENT BOOKS: A rock-solid, proven to work trick to make sure you have no gaps in your diary ANY day of the week!
  • STYLISTS PACKED: Want to know how to get your team out of the back-room and on the shop floor. I have developed a way to kill off their time wasting tricks forever!
  • THERAPISTS BOOKED SOLID: Here’s an dead simple way to make sure your therapist NEVER have another gap in their book again!
  • MORE SALON CONTROL: I am going to reveal for you the ONLY way to get your salon under control in hours using something most salons NEVER bother with! This is a jaw dropping moment every time I teach it!
  • SIMPLE MARKETING SYSTEMS: the systems I reveal to you are the very same systems I have used for some of my million dollar marketing clients all over the globe.
  • BECOMING THE FIRST CHOICE SALON: so the next time clients think about treatments, haircuts or just a visit to a spa they will choose your out of the dozens of others in your town.

And so much more from my updated Salon Marketing School.



Again here is some of what’s inside once you open the pages (available in e-format or hard copy)

Over 224 Pages of Client and Business Building Tips

  • How to become a successful salon marketing expert – Page 14
  • How to create a salon identity – Page 19
  • How to get your clients to spend more – Page 23
  • How to price your salon – Page 26 – 29
  • How to create action steps for salon success – Page 34
  • Three OUTRAGEOUS Salon Goals – Page 36
  • Filling Columns Fast – Page 42
  • Salon advertising that sells – Page 52
  • Facebook and email marketing for clients – Page 71 – 77
  • The salon strategy called perception – Page 92
  • 8 critical salon areas you must focus on – Page 105
  • Low cost advertising that will pack your salon out fast! – Page 117
  • Branding your salon – Page 151
  • Your salon goldmine – reception – Page 161
  • Plus sample adverts to copy
  • Plus salon letters to copy

Let me introduce you to another salon owner like you… Steve.

Here’s How Steve Listened to me, Re-Built His Salon Business and Marketing Systems For Huge Increases (and how you can easily copy him!)

“Hi Alan

I have been in the hairdressing business for 12 years. I have 2 shops one just hairdressing and one that is hair and beauty. The latter I have had for 3 years and the other for nearly 8 years.

Salon Marketing School

The first shop has gone from strength to strength and staff retention has been fantastic however this has caused its own problems with a certain amount of what I call “Comfort Zoning” everyone does well and earns a good wage things are easy and everyone works reasonably hard.

With rising overheads over the last 2 years, things from a profit point of view have suffered. I keep tight budgets 14%-16% of turnover for stock and retail 55% wage bill etc. The wages have been difficult to control for the following reasons:

As minimum wage has hit Juniors have become very expensive. We have had the luxury of training our juniors during the day which has affected turnover but the training has been much more successful as they take more in during the day and I feel that it would be a step in the wrong direction to go back to evenings.

I was paying my stylists 40% of their takings on target figures however I realised these were becoming easier to hit and were two low. As we improved average bill and got things the way they should be everyone was hitting their 40% with ease.

So in November we had a price increase of 10% (for the business) and we changed stylists commission to 35%. Fun that was as you can imagine trying to explain that one, anyway I have put in bonuses so in-fact they can still earn 40% but at much more realistic figures.

I have never really marketed our salon or done special offers apart from Christmas time more to reward the clients than anything else.

Then I stumbled across this web site and found the content really refreshing and interesting and exciting. After reading many of your ebooks I soon realised how I had been missing out!!

So the minute I saw your marketing advice I just had to get it. The day I got it I was presenting a Strategy Meeting with my staff for 2004, what a fantastic opportunity to put what I was reading into practice.

So I explained some of the things we were going to do and they all seemed very supportive. At the same time I had a really good Senior Stylist from my other shop leave and I used the Job Flyers in the window to help find someone.

I have always had a ongoing recruitment plan in place but this was the first time I had really marketed the idea. What a response, not so much from stylists but receptionists and juniors coming out of my ears. One stylist did come in but he wanted to work at my first shop and not the other as he had a big client base he said would follow him.

So I thought well I do not really need someone here but I will interview him and give him a trade test. He was Fantastic!!! I just had to take him on!!!! So great new stylist, your marketing programs, lets give it a real shot. You see to him this was how we always operated he did not realise that I had just got all this great information.

So we worked thru the vouchers, how to get people to rebook, consultation, with the focus on redesign (as everyone in our area are “colour experts”) flyers in the windows re new stylist offers, out in the street giving out leaflets, in local shops and in the area he used to work in, and as I said …

… he was fully booked Thursday, Friday and Saturday taking £700 even with the offers. Great! monitored his progress put up the sheets you sent and put all the others staffs details on their two.

Now we have always put a graph on the staff room every week but with out the detail its always been who took the most. Every member of staff was interested and could not wait to find out who had rebooked the most clients.

The second week went just as well even thought the weather caused a lot of cancellations. But he was still busy full booked Friday and Saturday, he even took the most on Saturday just gone!!!

I have noticed that the rest of the team have really started to pull their socks up, have started to be able to fit people in?, retail more? have fun in trying to get clients to rebook?.

The third week. Things still going well!! My new stylist took £959.00 net last week and did loads of offers, the flyer re only 50 cut & colours working fantastically well.

He has done 10 new clients to the salon and 50% have already re-booked. Starting new stylist at our other shop next week and we will be doing the same with her.

So far things have gone extremely well with the Alan’s advice I promise to keep you posted. Thanks.

Hope that helps.

Kind Regards.”
Steve Winder, Salon Owner

Alan I Have a Question?

Below you’ll find real questions asked by salon owners just like you.

Q: There are other Salon Marketing Kits out there why should I pay so much for yours?
A: Yes there are and some are even named the same as mine. For example there is a sales rep that has copied Salon Column builder and tries to sell it online. There are many others online that try and copy my stuff. Even Caroline took all of Salon Punk materials I gave her, tried to copy them and sell them online until our legal department stopped her (sad end to a fantastic story I know)

Yet let me ask you… Do you like cheap copies or do you like the real thing? When you pay for Salon Marketing School you pay for the real thing, not one of the many cheap copies stolen and thrown together for a quick profit. By the way… I am thrilled to be so highly thought of that most of the salon marketing manuals you’ll find online are copies of mine 😉

Q: How quickly will Salon Marketing School work?
A: If you order Salon Marketing School, and just read it and put it on a shelf -IT WON’T WORK. If you read it and think something is a great idea and do nothing – nothing will happen. If you read ONE step at a time, take one great idea at a time and apply it by taking time out and making it happen – You’ll see a result.

Q: Are all the results the same?
A: No they are not. It really depends on the strategy and tactics that you use. For example I have found salons that take control of RECEPTION first create more new income than any other salon. Why? As you know stylists turn away clients so they can arrive late, leave early or are simply lazy! A receptionist eliminates that in a second. That means the 15 clients a week that are turned away are now coming in. That 15 clients might be worth (at an average of 85.00 spend) .. 1,275 new sales per week. Over six weeks that’s a new 7,650 you never had now in your cash drawer. Over a year … that’s a ton of cash. The answer is – depends on what you take action with and with new sales like that there is NEVER an excuse for no receptionist.

Q: Do you think I would get the same results as you and caroline?
A:Caroline paid me as an in-house consultant and mentor. Everything I showed her is in Salon Marketing School but tht doesnt mean your results will be the same.

Q: How much time do I need?
A: Not a great deal because it only takes half a day of planning to create a year of new business for any salon.

Q: I use Facebook isn’t that enough?
A: Any salon that dedicates all of their marketing time and effort into Facebook deserves the results they get. I can share with you the only people that really make cash with Facebook are those that sell Facebook courses. In all of my years using Facebook for myself and for my clients I have never seen ONE PERSON build their salon using Facebook only. It might help but WON’T build your business. The quicker everyone gets over Facebook the stronger your business will be.

Q: Can’t I get all of this marketing advice from my suppliers and cosmetic companies for FREE?
A: Think about this … They want to sell you product, that is their number one priority. Anything they teach you will revolve around you buying more product from them. The problem with that as you know … you have a ton of product then gathering on your shelf that you can’t sell but they want paid for. Really – do you think you should get advice from a rep?

Q: Will it work for booth renters or solo stylists?
A: Salon Marketing School will work for ANYONE that wants clients period!

Q: Will it get my salon busy?
A: Yes but only if you take action on what you read. If you can’t take action you need to get a job and close your salon!

Q: I have stylist problems – they keep leaving will this help?
A: Yes there is a whole section dedicated to just that subject.

Q: I dont have money for marketing will Salon Marketing School help me there?
A: I built my salon business using marketing I didn’t pay for I simply couldn’t afford to pay for it. You’ll find a stack of these free or low cost marketing ideas in Salon Marketing School.

Q: Is it online version only as I like a real book where I can turn the page?
A: We now have a beautiful real book version that can be ordered below alongside the ebook version.

Did that FAQ above help you? If not please go to the LIVECHAT below and ask a question that isn’t covered above and if you are OK with it we will add your new question to our FAQ.

Do You Have Another Question – CLICK HERE TO EMAIL US DIRECT

Alan Why Should I Listen To You?

That’s a good point so here is my reply.

First unlike some so called salon marketing consultants, I have over three decades of experience in marketing with nearly 20 of those years in hair and beauty salon marketing.

Just go to Google and type in my name, see what you find, I think you’ll be impressed.

Or of course read the testimonials on this page (continue reading below)

Just To Remind You Again Of my Own Salon Background …

I spent over 20 years failing and then succeeding in my own hairdressing salons. I made so many mistakes I’m almost embarrassed to tell you. Some so simple only a mistake would make me aware of them.

I went through everything with my hair and beauty salons. Staff misery, no idea how to advertise, being ripped-off by unethical reps, plumbing failures, massive tax demands and day after day of empty salons with staff sat on their backsides in the back room talking about the next night out or party on Saturday night!

Let me tell you a story about my own hairdressing salon, it’ll help you to fully understand how I went from $112,000 per year to $468,000 with NO marketing experience and how easy it is for your hairdressing salon to do the same.

I UNDERSTAND WHERE YOU ARE IN YOUR SALON RIGHT NOW … I’ve Been There With My 3 Salons, Made All The Mistakes Before You. I Also Found The Salon Solutions!

Salon Marketing School(TM) has been created to give you solutions so you can start marketing your salon, make changes in your life and make more money fast!

Since then I have also been around the globe almost six times teaching other salon owners just like you how to create more salon success!

  • In 2003 I spoke to over 1000 salon owners in former Soviet state, Latvia.
  • In 2006 I spoke to over 250 salon owners in Sydney, Australia.
  • For over 2 years I wrote a salon building column in UK based Salon Business magazine.
  • And I want to say up-front, although I no longer own salons I have been working in marketing and the hair salon business now for well over 30 years.
  • In fact just a while ago I took on as a consulting client the UKs number one salon, the totally brilliant, Michel Van Clarke in London.
  • Experts all over the world have paid for my advice. I have spoken to over tens of thousands of business owners just like you all over the planet.

“Alan … you bring to the marketing landscape one of the most brilliant, sensible and realistic minds on this planet. You live in the present and your advice is so practical and helpful that you wonder why you didn’t think of it yourself. But the truth is that few people have the marketing insight that you demonstrate on a regular basis… ”

Jay Conrad Levinson,

Is There a Guarantee?

Salon Marketing School Guarantee:

Everything you see and read about in our acclaimed Salon Marketing School has been tested and used in my own salons for 20 years, tested and used in salons from Australia, to Africa, to USA, from small towns to large city’s and even in tiny villages. The facts prove time and time again that 100% of those that use what they discover in Salon Marketing School. Regardless of where you are in the world this stuff works because people are people and salon clients never change, marketing truly never changes. If you use S.M.S. and feel dissatisfied with your results you can ask for a free 20 minute consultation over Skype or the phone so we can clarify some points for you and help you get started.

We guarantee everything we have shared in S.M.S. as tested and works. Ultimately though if you read it all and then do nothingNOTHING will happen for you.

We don’t offer a money back refund – we do offer advice to make sure you get on your feet very quickly and build your business even quicker.

Below Is an Extensive List Of What You’ll Find In Salon Marketing School

I just want to say the list is NOT comprehensive … A LOT MORE IS COVERED… during the calls than what you see below.

Salon Marketing School Schedule

salon marketing school

Lesson 1.

  • Free Marketing: How to generate 4 times your school investment in 7 Days or less!
  • How to make more money with less clients
  • How to double salon income with NO new clients
  • How to make your salon looked packed without any new client increases
  • How to create bigger bills by talking more
  • Why telling your clients everything makes them spend more
  • The secrets of record breaking days starting from tomorrow
  • Why a coffee and a chat increases salon sales
  • The easy way to increase color sales
  • The easy way to sell retail
  • The easy way to get more appointments
  • How to pack out any diary in 24 hours or less

Lesson 2.

  • FREE Marketing and Guerrilla Marketing Pt1.
  • How To Advertise Your Salon Like Crazy Using FREE and Almost FREE Marketing
  • Pack out your salon using free marketing
  • Pack out your columns using free
  • Pack out each stylist using free
  • Tripling your salon income using free
  • Practical plan to double salon business using free marketing
  • Discover how to reduce advertising spend
  • Learn the easy ways to negotiate almost free advertising
  • The simple plan to pre-filling a new stylist column before they arrive
  • How to know what sells and what doesn’t in your salon
  • The proven blueprint to increasing salon pricing without any complaints
  • Discover how to get clients from the most unlikely places
  • Find out the 5 step plan to bring back all of your missing clients
  • The first 3 things you must say when any client walks in the door.
  • How understand this secret can quadruple salon income in 6 months or less
  • The 7 secrets of powerful, profitable and salon busting flyers

Lesson 3.

  • The Internet
  • How To Use Websites, Email, Facebook and SMS to Pack Out Your Salon
  • How to get clients using Facebook
  • How to make salon clients spend more from email
  • How to create a salon website that sells like crazy
  • How to get new clients from the web
  • How to sell more retail from
  • How to create online adverts for your salon
  • How to locate 5000 potential clients in minutes
  • How to sell more stock through Google
  • How to take appointments online
  • How to fill your diary from your website
  • How to create web flyers that sell services

Lesson 4.

  • Paper, Letters, Flyers and Salon Selling Words
  • Why Licking Stamps Is Probably The Most Profitable Thing You’ll Ever Do In Your Salon
  • How to turn an A4 letter into $11,000
  • How to increase salon takings by 180% using letters
  • Why writing the top of any flyer can increase your sales by 2,300%
  • The secret of the £74,000 salon advert
  • How to create salon loyalty with one third of an A4 sheet of paper
  • How to turn your salon PC into a cash machine
  • How to turn your home computer into the biggest marketing tool in your salons history
  • How to create notes that your clients read
  • How to make posters that will sell just about anything in the salon
  • The easiest way to post anything to your salon clients
  • How to create mini flyers that bring in new clients
  • The only way to say happy birthday that also creates salon loyalty for life
  • What words sell more salon retail or services?
  • How to say please come back properly
  • How to write 7 words that will help you increase salon sales.

Lesson 5.

  • How To Get To Number One Salon Choice and Remain Number One for Years To Come!
  • How to stamp your brand all over your salon and create more loyalty in the process
  • How to understand the difference between your salon and their salon (when you know this, your salon will transform)
  • How to transform the way your team thinks about your salon
  • How to transform the way you think about your salon
  • How to create the number one salon in your town
  • Why perception is something you must know right now to get more bookings
  • The best way for you to get noticed in your town fast
  • The PR tricks no one tells you about
  • How to get reps begging you for business not hassling you
  • How to get more stock, more training for free
  • Pulling everything together so you feel confident of DOUBLING your salon turnover over the next 12 months

Bonus Lesson 6.

  • The five laws of salon marketing

Order Salon Marketing School Today But Only If You Can Handle Your Salon Being Packed Out!

Remember – Salon Marketing Schools Gives You 30 Years of Solid, Proven Effective Marketing Skills I have Personally Developed For Hair and Beauty Salons!

I will give you everything I have built up in my mind for the past 25 years in business, all I can do to build your business, increase your sales, leverage what you already have and I will do that as fast as possible for you.

  • Easy to follow salon marketing strategies
  • Proven ways to pack out your salon in 8 hours or less
  • Marketing using Facebook and websites (fast, effective, low cost marketing)
  • Email marketing (super-effective when you know how to reduce your list and filter it).
  • Direct mail marketing (I can show you how I generated 800 grand for a client by taking his mailing of 5000 and slashing to 100 letters only)
  • SMS marketing (Marketing on the go, direct into their pockets, to their cell-phones).
  • Guerrilla marketing (over 217 ways to market your business).
  • No cost marketing (I built a small salon empire with ZERO marketing budget).
  • Powerful strategies.
  • Proven tactics.
  • Branding.
  • Positioning.

EVERYTHING I have discovered over my 30 years in marketing I will share exactly what you need to know for your hair and beauty salon

MY PROMISE TO YOU: ‘I Promise To Show YOU How To Increase Your Salon Takings Quickly’

So … Is Salon Marketing School For You?

  • Do you want more clients?
  • Do you want low investment marketing?
  • Do you want the appointment book packed?
  • Do you want to find missing clients?
  • Would you like to know how to create advertising for FREE and almost free?
  • Would you like to understand the easy way to use Facebook for your salon business?
  • Would you like to know how to contact every client in your database in 60 seconds or less?
  • Would you like to create more creative advertising and salon marketing?
  • Would you like to try the Salon Marketing School RISK-FREE?

Its definitely for you then!

Do You Like The Idea Of Increasing Salon Turnover?

How about this then.

Also in the unique Salon Marketing School we talk about…

  • Setting goals to get off the shop floor for good
  • Creating a vision that gives you more of a real-life outside the salon
  • How to create perception that blows your clients away
  • How anyone can achieve anything when the salon runs smooth
  • How to sit, think and plan properly
  • How to mentally commit to your salons success
  • How to create what we call the 3 BIG GUNS LIST … to get your salon kick-started right away!
  • How to create a salon identity that creates salon loyalty

Also we talk about

  • Getting more new clients
  • Getting existing clients to spend more
  • Finding and bringing back missing clients
  • How to arrange your salon prices
  • How and why you should create new salon services
  • Salon business generating ideas

And …

  • How to make more profits in the salon with less clients
  • How to double salon income with no new clients
  • How to create record breaking days in the salon
  • The easy way to sell retail
  • The key to planning in your salon
  • The key to strategy in your salon
  • How to take action fast


  • Why reception is the number one focus of a successful salon owners business
  • How any salon owner can afford a receptionist
  • Understanding client numbers
  • Knowing average visits for more sales
  • The best way to advertise
  • Why yellow pages is dead
  • How to use newspapers to advertise
  • How to get newspaper adverts almost free
  • The easy way to write a salon advert that packs out your salon


  • What to tell clients and why for more sales!
  • How to master loyalty from your clients
  • How to use refer a friend
  • How to use new services
  • The best way to advertise
  • How to make an announcement effective


Again is Salon Building Salon Marketing School for You? Well if you found yourself nodding your head in agreement to the above the answer is yes it is!

Are you starting to get the feeling you probably cannot do without the Salon Marketing School? If that’s the case maybe you’re now wondering …

HOW MUCH IS Salon Marketing School?


$395 USA Digital copy

Before you say “I can’t afford it”, listen close. (as a previous salon owner myself and dealing with salon owners all over the world I know that will be your reaction).

Read this simple math below.

The price equates to $1.08 Dollars a day over a year.

Yet for $1.08 a day I am going to show you how you can copy the same hair and beauty salon marketing that has increased salon turnover by

  • 53.4% salon turnover increase in a single month
  • 116% salon increase over 12 months
  • Increased salon turnover by 400%
  • Brought back 65% of missing clients into a salon worth over $200,000
  • Created a single letter that made $11,000 plus overnight
  • Generated new sales of over £74,000 from one advert
  • Bring in 400 new clients from a single promotion


I’m Going To Show You How To Get Your Salon School Investment ($395.00) Back In Just 7 Days (actually we have done this in a single morning in salons)!

Keep reading, it gets better:

The first thing I will go through with all of you is HOW TO GENERATE that payment using everything your salon already has. I am going to take you through a proven, salon blueprint designed specifically to get your initial investment back.

Of course this’ll only work if you actually take action and do what I show you to do. I know through my experience dealing with salon owners like yourself the past 11 years that you’ll be pleasantly shocked how easy this will be for you to copy. Honestly, the last thing I want is any of my students to feel they have parted with a huge amount they suddenly needed to pay staff or buy more stock!


  • 6 Plus MP3 Salon Marketing School intensives delivered into your email.
  • Templates
  • Loads of download Manuals
  • Stacks of How to books
  • Stacks of bonuses

Further down this page I will give you much more details of what you get.


And of course I want to repeat this so you know you are in safe, experienced, masterful hands. I am the real deal … ACCEPT NO CHEAP SUBSTITUTES!

The fact is: My marketing skills, knowledge and experience have turned around businesses all over the world and generated literally tens of thousands of new clients with spending and sales of millions of dollars.

More important for you the salon owner … I have been where you might be right now and found the perfect solution that not only changed the way I run my salons but changed the amount of cash in the bank each week!

For your interest … Here’s a few of the different clients outside hairdressing I have also built business for…

Hair salon owners, Dentists, Doctors, Copywriters, Advertising Agency People, Seminar Promoters, Teenagers with ideas, Holistic Practitioners, Double Glazing Businessmen, Telephone Agency People, Share Traders, Radio Hosts, Internet Entrepreneurs, Boxers, Established Business People, New Star-Up Business People, Property Gurus, Coaching Experts, Carpet Companies, Dog Trainers, Speakers, Clothing Manufacturers, Golfing Retailers, Jewellers, Hypnotists and literally dozens more.


When You Order The Brilliant Salon Marketing School Today … You’ll Get a Golden Opportunity For Any Salon Owner To Get Front-Line Marketing Experience That Actually Works in Hair and Beauty Salons from a REAL Expert That Wants To Support Your Salon and Our Industry

AND – There’s more stuff I will share with you during in Salon Marketing School

  • More Than 12 Ways You Can Find Proven Advertising Ideas for Your Salon?
  • How You Can Increase Your Salon Business In Less Than 30 Minutes?
  • How To Write Salon Advertising That Makes You Money?
  • How To Write Small Salon Ads That Make Big Money?
  • How To Find Out What Words, Phrases and Sentences Make Your Salon Clients Order
  • How To Write Great Salon Adverts That Actually Get Read
  • How To Double Your Hair Salon Business Without Finding ANY New Customers?
  • Super-Successful Salon Case Studies I Can Share With You … YOU Can Copy?
  • Creating a Long and Healthy and Profitable Salon Business?
  • 21 Proven Cash Generating Business Ideas For Your Salon Business or Your Money Back?
  • How To Leverage Your Existing Business So You Can Increase Your Hair Salon Profits By At Least 30% In 7 Days?
  • How To Use Salon Email To Create Outrageous Overnight Sales?
  • How To Create a Salon Website That Will Give You More Response, More Profits?
  • One Secret Salon Step You Can Apply Right Now To Boost Your Company Image Overnight From Average To Premium?
  • How To Brand or Position Your Salon Business To Number One Quickly?
  • How You Can Reduce Your Marketing Budget By 90% and Yet Increase Sales By 100%?

ALL THAT FOR JUST $1.08 a Day (or LESS THAN The Price of a stamp!)

And a Huge Salon Packed Bonus of …

Join Salon Marketing School Today and You Get The Following Gifts FREE Just To Really Make Sure You Reach Super-Salon-Success


The Salon Insiders Guide To Marketing Your Salon on Facebook

Video 1. How To Set Up Salon Friend Pages and How to Use Them For Maximum Effect

How to create a friends page that will get you 1000’s of fans to your website and how this can get your page to No. 1 in Google (mine was on page 1 last time I looked )…this basically goes over what to call your friend page and how you can target your friends and add daily and who you should target

Video 2. How To Create a Fan Page That’ll Sky Rocket Your Salon Diary

Marketing For Salons

How to create a fan page with 1,000s of raving fans that I have already proved can easily grow any salon businesses bottom-line by well over 52%

Video 3. How to Get 1000S of Raving Facebook Fans and Turn Them Into Paying Clients

How to get 1000’s of fans very fast. There are right and wrong ways to do this. I am going to show you exactly what works and how it’ll work for you.

Video 4. The Most Powerful and Effective Way To Create Dynamite Posts on Facebook

How to write super effective Facebook posts that get clients interested in your salon and how to create a unique Facebook voice which will see you pack out your salon instantly (believe me this will blow you away!)

Video 5. Ultra Effective Ways To Create Easy-To-Do FACEBOOK Marketing.

I’m going to share with you my most successful Facebook marketing campaigns that will help explode business, boost your salons positioning as the best in the town is guaranteed to get new staff knocking door down for jobs

Video 6. An Experts Guide To Marketing from Alan Forrest Smith.

I will take you through stacks of strategies, tactics and even more super-effective marketing to get your salon re-energized and packed to the hilt with new clients.

If You like the idea of increasing your salon takings by 52% over the next 4 weeks don’t read any further just order our new hair and beauty salon marketing video course right now!




Dozens and dozens of pages that have literally transformed salon marketing, salon profits, all over the globe!

Currently sells for $197 … you pay NOTHING!


  • Salon Column Builder
  • Manual
  • Reception Manual
  • Column Builder Overview for Stylist
  • Agreement form
  • Cash off Voucher
  • Color voucher
  • Consultation Sheet
  • Free Haircut Voucher
  • Staff Advert
  • New Client Score Sheet
  • Special Offer Sheet
  • Pre-sell Sign 1
  • Pre-sell Sign 2
  • Pre-sell Sign 3
  • Column Builder Reception
  • Reception To Do Sheet
  • Redesign Flyer
  • Refer a Friend
  • Reminder Voucher
  • Reminder Voucher 2
  • Salon Flyer
  • Salon Score Sheet
  • Script Sheet
  • Shop Owner Script Sheet
  • Salon Poster 1
  • Salon A-Board
  • Stand-by Rules
  • Stand-By Voucher
  • Target Sheet
  • Column Builder User Guide
  • Bus Advert
  • Currently sells for $197 … you pay zero!






FREE Gift 3.

Five Fast, Lazy Tricks To Get Your Hair, Beauty and Spa Packed Out Fast.

Value: $47.00

FREE Gift 4.

How To Get More Profits From You Salon Workers In Simple Steps

Value: $47.00

FREE Gift 5.

How To Open a Hairdressing Salon and Save Thousands In The Process

Value: $47.00

FREE Gift 6.

How To Stop Your Staff Leaving By Giving Them What They Want

Value: $47.00

FREE Gift 7.

How To Write a Sales Letter That Will Sell Your Services Like Crazy

Value: $47.00


FREE Gift 8.

  • Death of the Sales Letter
  • Power Point Presentation of Talk I Did In London Called…
  • Salesmanship In Print
  • Jay Abraham Business Report

Value: $47.00


  • How to Get Your Stylist Make More Money for You + Now Includes Brand New Gift 10:
  • How to Keep Your Stylists Happy and Reduce Problems in Your Salon!

NEW FREE Gift 10.

  • 7 Successful Ad Secrets in Hairdressing
  • A step-by-step guide to creating a profit maximizing ad for your salon!
  • Plus FREE upgrade every time we upgrade Salon Marketing School. What does it mean? We update Salon Marketing School 6 times a year, and when we do that, you get updated new version Free!

Is This The Solution You Need To Ignite Your Salon Marketing Quickly? Salon Marketing School Can Improve, Increase and Even Turn around ANY Salon (if you read, apply and take action)!

  • SALON MARKETING: Some of the magical salon marketing and consulting I do involves using time-proven techniques rarely used by most salon marketing owners or consultants… I’ll share that with you in the Salon classes and you’ll quickly see how they will deliver incredible results for you, over and over again.
  • SALON IDEAS: I will give you dozens of salon building ideas. You’ll quickly see that most of what I suggest and share with you, you won’t have even thought about and you’ll be able to implement almost immediately in your salon marketing campaigns. These tiny ‘idea snippets’ are where the gold will be for you in your salon. I should know I’ve tried, tested and used them and more!
  • NEW WAYS TO DO SALON BUSINESS: this will be critical for your salon marketing campaign, your salon letter, or salon webpage. It really is the angle that I will share with you to create for your salon that makes a difference for you. This powerful gem is something we are very strong at.
  • SALON POSITIONING: how do you show yourself to be an expert in seconds despite the fact you are a new business? Dead simple, we will share the ‘how’ with you.
  • SALON BRANDING: are you struggling to brand your product in a way that really stands out? you will love what we can offer you in terms of advice. This is something that can really make a huge difference to you.

You will also discover how to …

  • How to increase your clients by 65% without getting ANY new clients
  • How to use a letter to fill your appointment book overnight
  • How to use a mobile phone to pack out any dead salon
  • How to persuade clients you are the number one salon in town
  • How to make every Saturday like a mad busy Christmas Saturday
  • How to sell more color
  • How to sell more services
  • How to make every client want to spend more
  • How to turn your reception into a marketing powerhouse
  • How to use FREE services to triple daily takings
  • How to stop ‘no-show’ appointments dead in their tracks
  • How to generate £74,000 from a single advert
  • How to get your advertising ‘almost’ FREE
  • And so much more.

Just Order Salon Marketing School … We’ll Show You In Easy Steps How To Do The Rest!

I promise you

  • YOU CAN EASILY increase your salon profits by 53.4% over the next few months what would that mean to you?
  • YOU CAN EASILY pack out all your staff with just 24 hours notice or less would that help you?
  • YOU CAN EASILY find ways market your salon to a very targeted group of people without spending cash would that help you?

Now … I Have Been In Marketing Now For Over 30 Years. This Is Probably The Most Powerful Marketing Tool For Any Salon You’ll Ever Come Across … So Let Me Make This Very Very Clear.

In todays unstable economy and the downfall of the city and town center can you afford to be without real help and guidance? This is exactly what you’ll need right now to grow your salon business

The 5 Simple Steps You Need To Follow To Order The ‘ACCLAIMED’ Salon Marketing School.

Download copies are instant

Step 1. Choose to buy below,

Hairdressing Salon Marketing and Salon Business

It is a digital copy and instant access

Step 2. Click on the buy now button below.

Step 3. Fill out your credit card details when asked

Step 4. Go to the download page for all of the bonus goodies and Check your email right away for access to your products

Step 5. Get started.


If You Need Other Ways To Pay?

Other ways to pay:

Direct Bank Transfer

Send an email to and then check your email right away. You’ll see an email with bank transfer details

Amount to transfer is : $395 for digital

This is ONE TIME training and a tiny investment into a return of tens of thousands of dollars for your salon business. I have proved that many times over!

What are you waiting for? –


I wish I had access to information like this in 1989 when i opened my first salon. It would have saved me huge losses and made me even bigger profits in my salon. I’ve done all the hard work for you. Remember the web is now awash with cheap rip-offs of my salon products but i believe if you read this far you will have no interest in cheap substitutes when you can have the real thing.

Order right now and lets make it happen fast for you.

And remember… secrets don’t remain secrets online for long. This is your chance to get the edge, corner the market in your town before your salon competition does it. I honestly believe the salons that master marketing are the salons that will be the number one salons in their town.



Too your huge success.

Hair Salon Marketing

Real Salon Marketing Expert Alan Forrest Smith (That’s me drinking coffee whilst in Israel)

NOTE: Disclaimer: We are in no way saying everyone will get any kind of result from salon marketing school. What we are saying is we have tested it in salons, it has been used in salons and been bought and used by salon owners with some very impressive results. If you purchase salon marketing school it is your responsability to take action. Almost every strategy in salon marketing school is designed to get you back your initial investment fast. We hope you enjoy it.

SEE BELOW What A Handful Of Other Says About Alan Forrest Smith

Hi Alan

I truly enjoy your website, and your emails. You’re a “shining star” in our profession, thank you.

Ellen USA New York


I love you web site and pages. I’m opening a salon and I’m learning a ton. My prospective salon is only 840 sq.ft. But I’m thrilled to begin. Thanks for the positive support,

Kimberly Locher

Dear Alan,

Firstly thanks for an amazing concept you have done…I thoroughly enjoy your emails and reading all the info you put together. Thank You.!!!!!!

Cheers Kind regards from Kuwait

Dawn Bailey & Kathy McGregor Owners The Cutting Edge

i there Alan,

I just wanted to let you know what a great website you have created.

Whilst I like creativity and really don’t want to be bothered with the “business stuff”, I am also in the business of making money. Your articles are excellent for getting people’s head out of the clouds and planting their feet on the ground. The Column builder articles are most relevent for freelancers like me. So now I have to go, because I’ve got some serious client building to do!

Once again, Thanks.
Susi Ray, South Australia

Hi Alan

the man from Good salon guide arrived and was impressed with the Salon especially all “my” marketing stuff and gave us a 3 star rating.

Not bad eh as we only started up in may. thanks again for all your help



Since I just read two of your books this weekend, I have introduced the info on how to get rid of dead time to my staff already.

We’ve already selected several of them to start up – they are not the type to get excited right up front, but I can see that they are open to trying the referral one and the free service tacked onto a paying service.

They weren’t up for the cutting hair in the street (or parking lot for us) idea yet. However, the seed has been planted. Maybe this summer when it’s nice and balmy out, I can coax someone out there. And they’re still chewing on the standby idea. I thought these were enough to start off with. I’ve reserved the others for later when we need another boost on ideas.

When I’ve got more to tell you, I’ll send you details on how it’s all working – So far, I’d like to take a look at “increasing your take” on my next one for you.

Thanks for your help !!

I’ve rough sketched the beginnings of how to keep stylists happy. Still working on that one

Sandi MacCalla mailto:[

Hi Alan,

Great site. Kari From Canada


I’ve loved going through the archived newsletters. I’ve learned so much that’s unique to this business already. Just one comment I’d like to make though. Because I’m not an experienced salon owner I have just sat back and absorbed your comments for the past few weeks. Superb.


Hello Alan, I have only just begun to read through some of the info you are offering…

I can relate to much of it!I have been in the beauty industry for 14 yrs. and have recently been questioning my career choices. I have been working as a stylist/manager. After careful evaluation , I have decided that I am going to work for myself. I believe that continuing your education on your ‘craft’ is vital and I continue to do so. I want to thank you for opening a window for me and letting fresh air flow (talk about dramatic huh). It was exactly what I needed!

Sincerely, Darlene K Scott
Nova Scotia, Canada


I am the quality systems manager at The Hairdressing Training School in Ipswich, Suffolk. I found your website very informative and I am glad that there is something on the web for salon managers to help them. Thank you!

Becky Eak’s.

Hi Alan

Just a note to say how much we really enjoyed the last few days. It really was a mind blowing experience that’s kick started us into getting on with our lives. We’ve got so many ideas and already started making them happen. I would never have thought in a million years that just 3 days could be the catalyst we needed to change our lives.

I did write a testimonial for you but you have carte blanche touse anything I say about you along with my email and mobile number to help you if you want to.

We also wanted to talk to you about something you mentioned …

ALAN SAYS: for the sake of secrecy I have removed this part of the testimonial …

We’re both highly experienced in sales, marketing and businessdevelopment / management plus I’m aqualified coach and have helped both individuals and businesses evolve. Frank is especially talented in sales and has experience in coaching and training individuals using a proven, value-based sales methodology that blows their socks off! We have the skills, time and motivation to support you and help you make it really fly. We may even have a couple of candidates – I need to check into it to assess their seriousness and dedication.

I can’t express or even explain how I feel today – it’s like I’ve been of hypnotised and come round to a new life with super confidence. I’m also never a gushing person so even this is weird behaviour for me – was there something in those sandwiches at lunch time?!

I hope we can work together in the future, specifically on the young entrepreneur programme.

In case you don’t remember who we are – Frank’s the guy who provided the entertainment late on Saturday night in the bar with his wacky tales and I’m his quiet wife!

Angela Mains
07962 400833

Good afternoon Alan,

I would be very grateful if you would let me know the powerpoint links, as although I frantically took notes, I can’t necessarily read everything I wrote(!) as the quality of information was coming thick and fast.

I have already edited my Sales letter which I send to my list at using they keywords could and should and including a 30 day no quibble guaranteed refund.

I am just about to send an email to my other list at and I am going to include the words ‘Buy Now, Pay in 30 days’. Normally I get around 4-6 sign-ups per email campaign, I am anticipating an improvement on this.As a matter of interest some of the Driving Instructors received up to about 25 emails before eventually signing up (paid sign-ups).

It was a great event, I am pleased that it was not only successful for us the visitors, but also for the experts, yourself included too.

Kind Regards
Martin Caswell,

Hi Alan, At first glance, I bet you thought I was referring to the trifling £99 each we paid for your last Master Class…

Nothing could be further the truth.

The truth is Jane and I have “invested” So Much Money on useless hype and fluff from some so-called ‘Internet Experts’

– over £50,000 to be precise – that have got us absolutely nowhere! But after attending your MasterClass last week, we learnt more tips, saw more products, met the most amazing speakers, and networked with more people, than we have done in any other Internet gathering like this.

As you know, we are launching a new membership site next month which you can see at which has cost us a lot of time and money to produce, and is going to greatly benefit from Kirt Christensen’s Gold Nuggets on how to fine-tune our Adwords campaign;

Jerry Hart’s talk on better email communications and higher traffic; Stephen Pierce’s amazing business strategies ( WOW – that was fast and furious); Mike Stewart’s audio and video systems (can’t wait to get this stuff ALL OVER our Blogs); Maria Davies on Public Speaking, and that magical rabbit out of a hat – Shaune Clarke on Interviewing Techniques … not to mention your excellent copywriting updates.

Several of these guys we had never heard of before, but boy, did they have the answers to the questions we were looking for…It was almost as if we had told The Universe what we wanted – and Alan Forrest Smith responded!

A number of your speakers have already agreed to JV with us,or to be interviewed by us for our new project, so when we hit the big time with this – a lot of the thanks must go to you, Alan.

Geoff & Jane Morris
PS Your Boy did a stalwart job helping in the background – He will go far – especially if he follows in your footsteps …

Hi Alan

Hope you and the boys arrived home safely.

Just wanted to say a big ‘thanks’ for the fantastic weekend. Just couldn’t believe it when the price was so reduced it opened it up to me. And I took away SO MUCH that I can use in trying to rebuild our lives.

I guess you’ll receive so many emails, you may not even read this one but, just wanted you to know that being able to participate in events such as this fantastic weekend, is giving me the knowledge to CHANGE OUR FUTURE and I WILL.

Thanks, Alan, what more can I say. I hope that one day I will be in a position to ‘put something back into the pot’, too.

Janet Swift

Dear Alan,

You don’t merely deserve a ‘gong’ – you deserve universal recognition! My testimonial couldn’t express how much I appreciated the Mega Master Class.

I think, NO I KNOW this is going to change my life.

Thank you so much.

Jean Buckland


I’m guessing you’re shattered & glad it’s all over! Just a quick thank you for setting up & hosting an excellent event.

I travelled over to the US twice last year but as far as content, this event was “awesome”.

Once again thanks and if you do future events then I’d be happy to pay you a more “commercial” rate!


Dear Alan,

Thank you so very much for the marvellous three days which you gave us this week. ‘Gave’ is the operative word, because the price was truly amazing.

I confess to reserving my place purely on the grounds that at £99.00 for two I simply could not lose. It was not far into the first day before I realised that this was the most fantastic bargain imaginable, worth many, many times what you charged.

Thank you for bringing together these amazing people, for their presentations being 99.9999% content and only a minute fraction of selling – so unlike many other events I have attended – and for the astonishing amount that I learnt.

I wish you every success in whatever you choose to do. It was a pleasure to meet you.

With all good wishes,

Margaret Wren

It was a real pleasure to attend your event, meet the boyz and the speakers were on fire and very entertaining start to finish!

I Just have a quick question for you which we all have;

“How do we gain access to all the slides and other content the speakers told us about” [no one wants to miss out on our bonuses and additional material – its THAT good].

Especially interesting to me was the data given by the Audio Video guy who told me that we should get that link sent to us – any ideas?

Well the feedback from my guys: it was brilliant the best one with the most intersting packages at the best realistic price ever seen!!!

Hope to speak with you soon, very best

James Boyce

Hi Alan

Just a quick note on How much i really enjoyed your MasterClass Event.

It was tremendous value with so much outstanding content.

I have got together with my guest and ordered your dvd offer and am looking forward to getting them soon.

Just one query – do you have your PowerPoint presentation available?

Your talk on copywriting was real opener, and Frankly i get wait to to get hold of your copywriting dvd.

Also do you have the link to Kirt Christensen presentation ? I remember him giving us his link but i don’t seem to have written it.

Thanks once again,

Mega MasterClass was exceptional value for money. Alan totally over delivered on his promise and provided absolutely life changing content through his exceptional array of premium speakers.

Thanks Alan, it was PHENOMENAL.

Tim Dodd,


Alan words nearly fail me! WOW.

You and your team of international expert over delivered time and time again.

I’m grateful (beyond words) . you were all approachable, down to earth, full of integrity and passion.

It was all inspiring and tremendously helpful toward my own endeavour.

I know I will share back with you all in due course.

Shaen Flint Even 0845 458 2829

Alan you have stunned me with the quality & quantity of all the guests and information you have brought together for his unique — MEGA MASTERCLASS — just one of the hundreddes of nuggest of information that you and your team delivered is worth way more than any fee I have paid for the ticket.

I am convinced this info will explode my online business

Graham Hawarth, 01395 442777

The Mega MasterClass was THE ultimate OVER Delivery

Imagine having Tiger Woods spoon feeding you step by step through every major he has won.

Imagine Steve Redgrave telling you exactly how he won gold medals it five consecutives Olympics

Imagine Shane Warne showing you how he gets the ball to spin of the pitch like a cobra

Imagine Lance Armstrong revealing just how he won 7 tour de France

Imagine David Beckham demonstrating how he bends a ball like a boomerang …


Well Alan delivered the Internet Marketing equivalent for an outrageous price!

The DVD Masters should be locked away in Fort Knox and should never see the light of day!

Gary Boniface

My name is John Hobson

Tremendous ideas and inspiration.



This guy (Alan) walks on water! And he says it’s his final MasterClass; now there’s a tragedy.

There’s so much empty hype out there to derail a newbie, Alan’s like a breath of fresh air, well, ok — a whirlwind!

He’s passionate and caring, he delivers and empowers and I can climb the mountain to my dreams because he did and he’s shared with us how he did it!

And who doesn’t he know? The seminar speakers (Jerry, Kirt, Shaune, Stephen and Mike) gave their very souls because they respect Alan and he asked them to!

Now if THE GURUS feel that way, that’s good enough for me.

Thanks Alan, Mentally I’m flying … destination achievement!

Janet Swift, 01452 371954,


Absolutely without a doubt the BEST EVENT I have ever been to!!!” The mega MasterClass has been packed to the brim, in fact overflowing — fantastic with great content and great speakers.

All the speakers Alan had lined up were phenomenal. Even the few I hadn’t heard of were fantastic.

Cutting-edge, blow your brain information. Unsurpassable!

I have witnessed some life changing things in the last 3 days. I can’t thank you enough Alan.

Anyone who missed this Mega MasterClass will surely regret it.

Alan has excelled in every possible way!

Dennis Smith

The Mega MasterClass that was put together by Alan (at a ridiculous price) has been one of the most valuable experiences of my life!

The volume of information from each speaker has been simply amazing! So many pieces of advice, all given from the heart, have made me realize this stuff is easy — why aren’t there more people doing it?

The golden nugget I’m taking is — TAKE ACTION!

Zain Bador,

I attend at least one Internet Marketing convention every year both here and in the USA.

I can honestly say that the content delivered here far away exceeded anything else I’v attended in the past!

I’ve seen Kirt several time before, the detail Alan forced him to reveal here was amazing and the knowledge I can use immediately to improve my PPC marketing.

Stephen Pierce I saw last December and I thought was great, he gave insights into running my business I’ve NEVER heard of before. His 4 hour session had a profound effect on me and will make a major difference to my business.

Mike Stewart provided a step by step approach to adding audio and video to my websites and blogs which was easy to follow.

I’ve just started podcasting so his session was invaluable, just the right time.

If you get a chance to go to any of Ala Forrest Smith’s future master classes … JUST GO!

Trevor Greenfield,


An internet marketing seminar that was packed with essential vitamins and substance for newbie’s or top flight pro web marketers.

The line up of speakers were of the highest calibre and delivered and delivered with a no olds barred content driven seminar.

Alan Forrest Smith, thank you, thank you for bringing this together. You are trailblazing the way forward for internet marketing

Peter Michael-Dedes, 01296 662 870,

AMAZING!!! All that content at such an outrageous price!

I recouped my ticket price within the first 2 minutes of the first morning.

I f Alan hosts any master classes SIGN UP NOW– don’t hesitate, delay or procrastinate. Do it now and I’ll see you there.

Nick Fox,, 07957 405670

Absolutely #@?$* — BRILLIANT. Adwords genius. Copywriting, video, how to interview, loads and loads of new ways to make money.

Ste Porter,

Mega MasterClass? MEGA INDEED!

What an incredible 3 days of fabulous, more information, more facts, more useful content, more internet marketing strategies than anyone has the right to cram into 3 days!

Paul Watson, 0161 975 0505

Dear Alan you have put together 3 of the most valuable days I have ever experienced! So much content and value essential to create success online. I cannot thank you enough for pointing me in the right direction..

Robert Whyte,, 01923 830 889,

WOW” Three amazing days jam packed with invaluable expert advice combined with industry secrets. I WILL NOT be recommending this to my competition. Thanks Alan

Sharon Barnes, 0700 653521,

This has been a fantastic event. I’ve seen you talk before and knew it would be good – I didn’t know it would be this amazingly good!

It has been packed with masses and masses of high quailty information from outstanding presenters.

I have got 100 times the amount of usable information I was hoping for – wads of vital info for starting or growing a business.

Alan you are an absolute star, thank you, thank you — THANK YOU!

Shirley Crichton,, 0845 456 9044

I have been completely knocked out by the mega master class seminar that Alan Forrest smith organised. I had already heard some of the speakers and really looked forward to hearing them again. However, Alan really pulled the rabbit out of the hat with some speakers that haven’t been to the UK before, such as jerry hart and Shaune Clarke- wow what a treat!

The seminar has been pure content. All the speakers gave highly rich and interesting presentations. I have been working on the internet for a couple of years how hurt as always there were some real nuggets that will save me a fortune, for more than the cost of the seminar. The seminar that Alan organised was awesome. I would certainly recommend Alan’s seminar for anyone whether just considering starting on the internet or really experienced on the internet.

Thank you Alan, what you have learned this week was worth the it in the seminar investment ten times over.


Roger Boudon,, ,020 8360 3193, Windimore hill, London N21 1HE

I attended Alan’s mega MasterClass seminar this weekend and wow! We got a group of top ranking experts giving us their time to tell and show us how to think outside the box to expand your online business massively. The content this weekend has been awesome! And the products offered by all the speakers were outstanding quality and quantity!

From all the internet marketing seminar I’ve attended this year (and there have been a few!) this is the one I’ve come away from with practical advice and the motivation and support to implement it. Priceless!

Alan-I cant thank you enough

Watch this space!

Anne cochrane

NLP master practitioner

Mayer shah

Alan, these 3 days at the seminar, you have delivered massively, all the speakers gave very valuable information. I believe will lead to massive increase in my profitability from my work business.

Mayur Shah

Alan, your Mega MasterClass absolutely blew my mind! It amazes me how much value every single presenter gave. There was hardly any selling because people wanted what you had.

You all had the knowledge, skills and ability to make this stuff easy to understand within a fun and engaging format.

I have been to several internet seminars over the last 6 months and have come to expect a particular amount of content that is released during them. So I was amazed at the amount of REAL IN-DEPTH solid information which could be truly described as ‘insider information’ that was presented at the Mega MasterClass seminar.

In short … IN INCREDIBLE amount of information for an incredible low price!

Martin Colborne,

Alan put together an excellent value for money package of presenters who have shown us how to do things, NOW for our online businesses.

Ania Sagajio

Hi Alan

It was difficult for me to take time off work to come this weekend, but I know it was one of the best weekends I have invested in myself. The best thing was the opportunity to meet Kirt Christensen and get the opportunity to get to REALLY understand how Adwords can transform my web business.

All the presneters were just so pwoerful and provided tremendous value by giving do much information. I had so much little gaps that got filled this weekend. Thank you for all giving your time this weekend. Special thank you to Alan for all the hard work putting this togheter.

Beena Bhasi,

Alan what a great weekend — all the facts and information relevant to making your business work more efficiently (and hopefully more profitably)

Amazing presenters, fantastic solutions, mind-blowing concepts and brilliant offers. SO MUCH!!!Thoroughly intensive– absolutely essential.

Jean Buckland,

Relevant, original content is what the search engines want. It’s also what we internet marketers are looking for from every conference we attend.

Mega Masterclass DELIVERED just that in spades and I’d like to say a big thank you

Bruce Bird,


Mega thanks for creating such an inspiring and powerful 3 days.

What an incredible group of people you brought together for us. I have learnt so much and feel equipped to move up another gear in my business.

FANTASTIC value and great people.


I came to Mega Masterclass thinking it was mainly about Copywriting. When I found it it was more on general internet marketing I was disappointed.

However it has been absolutely brilliant and one of the best events I have attended at any price

The content has been incredible, the speakers have been awesome and given so much.

Plus there was some great stuff on copywriting as well.

Thanks Alan and the whole team

John Gibson,

FANTASTIC EVENT! Great speakers that have shared some amazing information.

I have learnt so much over the last few days that’ll keep me busy for many months to come and enable to make my website more effective

Anna Branton,

What can I say … GREAT SEMINAR, fantastic material, the best cash I have ever spent!!!

I came away with enough ideas to keep me going for several months.

These ideas will make me heaps of cash over the next year. I wholeheartedly recommend ALL OF ALAN’S SEMINAR’.

Ian Tritschler,, 0797 446 2389



Fantastic presenters

Fantastic presentations

Soooo much info!

Soooo much inspiration!

Soooo many fabulous people

This weekend I have revamped my business model, my business plan and my business life and I cannot wait to get it going!!

I’m on my way!!

Thank you SO much!

Carloine Barrow, 0845 108 1088

Dear Alan

This has been the best 3 days I could have spent ever for my online business. It was brimmiming with information, all relevant and important, very entertaineing and hugely inspiring.

And best of all it was unbeleivable value for money.

Wish I could come to Hawaii with you and Kirt but I am sure our paths will cross again someday.

Petra Lander,

A superb course with speakers of the highest claibre. I have learnt more about internet marketing, in fact about the internet in these 3 days than I have learnt before.

Shivish Shah,




I have learned more in these 3 days than I have done from all the seminars I have attended in all my life put together!

Tracking, Adwords, selective copywriting strategies, learning techniques for marketing and display advertising, also the audio and video formatting that I have learned will no doubt increase my business soon as now.

That is no overstatement as I have altered 2 headlines and adjusted some text on my homepage with an instant increase in opt-ins

Thank you Alan for a great 3 days.

Matt Shaw,

The content and the speakers were absolutely AMAZING!

I’ve done 7 day seminars that haven’t been anywhere near as good.

It covered every single aspect of marketing and content creation. I’m going home to implement just a fraction of what we’ve been given as I know just that little bit alone will double my business.

Then I’ll implement another fraction and increase my business even more. I can’t wait!

David Walsh,


Great Value

Great Event

Awesome Presneters


Strat of new life and direction

Loads of motivation

Loads of information.

I signed up


Dear Alan

THANK YOU for an outstanding Mega MasterClass! You promsied and, yet again delivered,

Venue, presenters, and material delivered far excedded tghe investment level and will seriously impact the growth of my own business.

Include in that the chance to spend one on one time with the best in the business and … well, Alan it was an exceptional 3 days together.

Thanks again.
Mike Yate, 0870 16 24 121

I’ve seen Alan here and there but never live.

During his seminar I soon learnt that Alan is a brilliant marketer, copywriter and manager.

The seminar was organized very smart covering everything in the right sequence and right timing.

Alan is also a great speaker on stage and surprised me with his ay of dressing and the ay he communicates with attendees.

Mega Masterclass simply ROCKED!

Sandis Viksna,

Alan thank you for putting on a first class event.

The whole seminar deliver , no over DELIVERED real useable content and excellent value.

I know I have gained at least 5 ideas that I can use in my business immediately to produce measurable result, valuable results.

Little wonder that your attends have such a high success rate in their business.

Phillip Shufflebottom.

I attended Alan Forrest Smith’s Mega MasterClass in October 2006 and as ever the content he delivered was second to none.

I don’t know how he finds these guys and gets them to deliver such unique content.

If Alan ever runs one of these event again I strongly recommend you attend.

I have walked out of here at the end of every ay with an idea that I can use immediately to make my business more profitable.

These guys spilled their guts, fabulous 3 days.


Jane Morris,

Hello Alan

Thank you for a wonderful 3 days of packed content. The speaker gave their all and really delivered (I wasn’t sure if you would deliver before hand … YOU DID!)

I got so many actionable tools that I can put into place on Monday morning.

Your truly

Gerard Malone,, Dublin, Ireland.

Alan has delivered fantastic value for money bringing together top experts covering both cutting-edge tactics and strategies. Once youre seen this seminar there are no excuses for online success.

Mike Spurgeon,


Too often over-promise and under deliver. But I gave this one a go. I don’t know why perhaps it was something to do with the fact that it was masterminded by a man in a kilt!

I can only say that I was blown away. What a fantastic event that simply oozed value. Every speaker delivered an abundance of valuable information during some of the most dynamic sessions I have ever experienced.

Not only did I leave with tons of revolutionary ideas that could change my life but I also made some great new contacts and had a blast in the process

The mega masterclass was truly and unbelievable experience and a real inspiration.

Alan is a fantastic guy and I’m looking forward to working with him again.

Angela Mains,

I attended Alan’s Mega MasterClass seminar this weekend and WOW!

We got a group of top ranking experts giving us their time to tell and show us how to think outside the box to expand your online business massively.

The content this weekend has been awesome!

Outstanding quality and quantity!

From all of the Internet Marketing seminars I’ve attended this year (and there have been a few), this is one I’ve come away from with practical advice and motivation to support to implement it.


Watch this space.

Anne Chochrane,

This is the very first seminar I came to in the UK and boy was I blown away!!

I have reasonably successful internet business already and there are still plenty of those AHAA effects in the 3 content packed days that Alan and his team delivered.

For anyone even thinking about learning from these guys, I would strongly advice that you just take the leap of faith and just do it!

You’ll at least make 3 times your investment back if not 4 or even 5.

Rely on these guys, coz they deliver!

Saumil Patel,

Having never (ever) attended an Internet Marketing conference before , I can wholeheartedly recommend Alan Forrest Smith and his group of merry men. Come along with an open mind and delight in the experience of having it filled with all sorts of wonders.

Generosity, Integrity, dedication, commitment!

Frank Mains,


Thank Your for your web site. I read lots of info about increasing sales and profitability in salons, but I have learned the most from you. Your salon column builder systems work! My sales are going up and my staff is happy.

Thanks Alan, you’re the best!


I signed up for all of Alan’s courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan’s ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.

So…. if anyone has any doubts about any of Alan’s ideas and courses just re-read the above a couple of times and get out your credit card and sign up. You wont be disappointed I promise.

Jeanette (a much better off and happier salon owner)

p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.

Alan … without you, my business would not have gone from $8,000 to just over $16,000 in a matter of weeks! All due to your Salon Column Builder©I might add… ”


Your “The Worlds Greatest Resource for Hair Salon Owners”is great. There is absolutely no reason for salon owners to fall short with their business with Salon Column Builder plus all the other kind of info in existence. Do you sleep?

Albert Crimi Salon & Spa Services International.


NOW INCLUDES Special Digital Marketing for Salons Edition: How to Target Local Salon Customers With Digital Marketing Tools.

Our Guarantee:

Everything you see and read about in our acclaimed Salon Marketing School has been tested and used in my own salons for 20 years, tested and used in salons from Australia, to Africa, to USA, from small towns to large city’s and even in tiny villages. The facts prove time and time again that 100% of those that use what they discover in Salon Marketing School.

Regardless of where you are in the world this stuff works because people are people and salon clients never change, marketing truly never changes.

If you use S.M.S. and feel dissatisfied with your results you can ask for a free 20 minute consultation over Skype or the phone so we can clarify some points for you and help you get started.

We guarantee everything we have shared in S.M.S. as tested and works. Ultimately though if you read it all and then do nothing – NOTHING will happen for you.

We don’t offer a money back refund – we do offer advice to make sure you get on your feet very quickly and build your business even quicker.


You will receive your Salon Marketing School and all bonuses via email download link. All materials are digital, including recordings. We will send you an email which will have all links, passwords, and step by step instructions how to access products (don’t worry it’s easy to follow instructions), if you experience any problems please email us asap info @ Please note, there may be a delay of up to 30 minutes whilst we verify your payment details before sending products.

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