60 and over: how to market to an older headed demographics
What if your clients are not exclusively the millennials who grew up in a check-me in virtual reality world?
What if a large segment of … Read Full Story
(Salon Story) How to deal with the team that just refuses to do what they need to do to hit numbers
It’s Monday, I’m sleepy and recovering a small storm we had here at the weekend… my mother! I really need another week to recover from … Read Full Story
How to convince your stylists to use expensive hair product and charge higher price for the services
I’m just back from spending a day over at www.modsalons.co.uk with James and Izaak and team.
#LOVEDIT!
Yesterday I had forgotten what it is like … Read Full Story
How one salon owner transformed salon management and salon income in just 8 weeks
I wanted to share with you the inspiring salon success story from Salon Mentor Extreme mentees Steph and Richard, in their own words…
“So last … Read Full Story
The Big Picture
Know the big picture for your hairdressing salon
The big what… Yes, the Big picture.
For example, you don’t start a training program or an … Read Full Story
How do you know if you are losing Clients?
A superb tried and tested system to cure your salon problems
Attrition
Is it killing your salon business? What is attrition?
Well simply put … Read Full Story
Continuous Recruitment In The Salon
Hire fire and recruitment… whats the answer.
With personnel the key to salon business success it becomes essential that ownership and management look at ways … Read Full Story
Staff In A Shortage
Staff in a shortage? Here are 12 really helpful tips how to deal with the crises
1. Take good, hard look at your ‘draw’ potential.… Read Full Story
Who Controls Your Salon?
WHO CONTROLS YOUR SALON… IS IT YOU OR SOMEONE ELSE OR A MORONIC STYLIST?
Well, you may think I am going over the top but
… Read Full Story
Why Everything Is Possible For Your Salon Regardless of Where You Are As You Read This Letter
Yesterday I was on the train coming back from London. During the trip, I got a message on WhatsApp from a mentor extreme student. The … Read Full Story
How I Started in Business – The Early Years
Honestly – What the hell happened to salon marketing?
It’s lost its way for sure.
The great marketing secrets lost their value in the great … Read Full Story
How to deal with salon reps!
From the archives of the original Salon Punk – Hairee
It’s time for the hairdresser to strike back!
Trusting The Potato Chip Rep Can Destroy
… Read Full Story
Your Salon Deserves to Fail
“YOUR SALON DESERVES TO FAIL …”
It isn’t the first time I have told a client that but I have told clients that in the … Read Full Story
When Was It Last Time You Introduced New Services? How to Ensure New Hair Service Will Land With Customers
When was it last time you innovated salon services in your salon? When you have already got a line of retail products and services introducing … Read Full Story
Salon Masters Hits: Must-listeners from last year to help Grow Your Salon This Year
Collectively we have written and recorded over 200 Free articles and podcasts for your salon, to show you what really works in the salon business, … Read Full Story
Why clients could not stop buying hair retail and services
It was over 20 years ago and a long time before the social media and the Internet when Alan discovered the secrets to really becoming … Read Full Story
Social Media Marketing: How to Create Buzz for Your Salon Shop During Holiday Season
It’s always a good idea to make some noise, especially during holiday season. But for a busy salon owner, spreading the word and generating excitement … Read Full Story
Pricing… how much should you charge for a haircut
A letter to a salon owner from the archives of Alan’s original hair salon website while still running his salons.
How much is too much… … Read Full Story
Get off the shop floor Part 2
How are you getting on with the systems you have created from the last article?
Did you book the four-week holiday? Not confident enough yet? … Read Full Story
Get off the shop floor Part 1
You the salon owner wake up in the morning. What should you do today? After all the salon is going great, everything is cool, the … Read Full Story
3 Salon Marketing Trends Your Should be Running in Your Salon if You Want More Clients
There is always something new going on to help you market your salon, frankly, it can be hard to keep up sometimes, especially when you … Read Full Story
Salon Promotion? When was it last time your clients heard from your salon?
This is a quick reminder that sometimes it only takes one small salon promotion a day to take more cash at the end of the … Read Full Story
What can 50 years of industry experience teach you?
Interview with salon experts.
Collectively these experts have over 50 years of salon experience. Today they are sharing their insights of ups and downs of … Read Full Story
How to Build Your Salon from Your iPhone
Can you build your salon using your smartphone?
In this episode of Think Outside Salon Box over 38 minu, es Alan talked about growing salons … Read Full Story
The day a council officer threatened to fine Alan’s salon
During one of Salon Punk recordings, Alan shared (off records) the story when his salon was almost fined by the council officer, in fact … Read Full Story
Being a salon owner was a shit
I’ll say this once. Don’t be offended it is what it is.
When I was a salon owner sometimes it was shit!
Shit being the … Read Full Story
How Making These Adjustments Can Generate Extra £115,871 Every Year in Your Salon (or Real Cost of Not Marketing)
This is a story of The Real Cost of Not Marketing Your Salon!
We had a call from a salon owner the other day inquiring … Read Full Story
Bad stylists or bad stylists recruitment process? Why it costs your salon thousands
If your stylist leaves and take all your clients with them and the same process happens all over again every few months how much will … Read Full Story
How to Solve No Shows
No shows and empty hair appointments is not only annoying but it can cost a typical hair beauty salon up to £5,000 over time! That’s … Read Full Story
Am I Dragging My Salon Team by Leading From the front?
We asked Alan to share his 32 year industry experience of leading salon team by pushing from the back instead of dragging from the front. … Read Full Story