Leap Of Faith

Every now and then you have to take a leap of faith. Life’s like that. Love, relationships, health, business it’s just life.

Some risk can feel higher than others especially where money is involved.

I once paid a consultant in the USA $5,000 for 30 -minutes of advice. I spent maybe 3-years thinking about it. I knew he could fast-track a part of my business. Within around 5-minites of the call, he told me exactly what I needed to know and the rest of the 30-minutes was just chatting. I did wonder why I had never done it earlier because of the money I could have had if I had taken that leap 3-years before.

I can tell you it was worth every last penny for that information because it sky-rocketed a specific area of my consulting business.

At the same time when I first got heavily into the business building in 1990, I bought a book on Amazon by famed expert Jay Conrad Levinson (we actually became great friends but that’s a whole other story).

The book cost me £10. What I learned and applied helped my business turn over hundreds upon hundreds of thousands over the years. Even that for me was a leap of faith because I invested a ton of time on to doing and trying things in my little hairdressing salon.

So what do you do if your salon is facing certain bankruptcy, imminent closure, and a life disaster and of course you don’t have a penny in the bank?

1. Get help fast?
2. Get a job faster?

This is a true story. Almost biblical in the recovery and resurrection of a 9-year old salon facing total failure.

It’s EXTREME and proves how an act of leaping in faith can change everything.

Here it is – enjoy.

EXTREME SALON SUCCESS despite impending closure
SALON MENTOR: Caroline Sanderson from Ego Hair in Inverness, Scotland

The huge business mountain facing Caroline was pretty obvious. She is in a city (Inverness, Scotland) with a population of just 41,000. She also had fierce competition from a host of other well-known salons including a couple of large chain franchise salons.

Caroline contacted me, then decided to join SALON MENTOR despite being heavily in debt, having bailiffs knocking at her door, no staff, no real business anymore and no idea what to do next and on the verge of closing after almost 10-years in her salon.

After a long consultation, the hair salon goals and 12-month vision I set for Caroline were very simple but remember – she wanted to sell – I persuaded her to fix it and then sell if she wanted to.

I had planned …

Get her off the salon shop floor so she could dedicate more time to her kids
Create a structure within the salon so she could walk in and out knowing it’ll be fine
Position the salon as the towns number one choice for hairdressing
Create a brand new income stream for her that she would enjoy doing on a daily basis
Fill the salon with the very best team
Create mass-marketing systems for fast coverage
Get every team member packed from morning until night
Give her more time with her family
Do this with as little spend as possible (because there was no cash)

So I got to work and planned everything very carefully and UNIQUEto her salon.

She worked really hard in her salon, she did everything she I showed her to do, put everything in place to get her salon business changed and working. And she worked extra time now so she could get the results she desired within her hair salon business.

I want you to remind you before we started working together with Caroline by her own admission was struggling to keep her salon business open.

By the way, she is also an artist doing hairdressing to support her art. Artists are NOT the greatest business people.

After four weeks I INCREASED her salon business by 53.4%
After four weeks I had a new team in place in her hairdressing salon.
After just four weeks she had cash in the till
After just four weeks she had a marketing system that was up and running and delivering results
Within no limit, her turnover was up by 116%.
Rather than close her salon she went on to grow her new salon business and move premises to a bigger, better more central location.

How?

She did exactly what I told her in her salon and the results arrived and kept on flowing.

Anyway here is what Caroline herself said after her SALON MENTOR period.

The list of what I did for her salon was endless but here is a rough idea.

BOOKED-UP: Showed her how to get top-flight stylists knocking daily for work
PRICE STRUCTURE: Showed her how to price her service properly so clients would want more
STAFF MANAGEMENT: How to control her staff and be fair with them so they stopped leaving
PACKED COLUMNS: How to fill every column from morning until night so she could do less
COLUMN BUILDER: How to make sure any new staff would be fully booked before they arrive at her salon using a proven and fail-proof column building system
DIARY MANAGEMENT: How to make sure no salon time would be lost by staff booking in fake appointments – I showed her how to kill phantom bookings dead
FREE ADVERTISING: How to get cheap salon advertising and in many cases FREE advertising that made sure the salon was always packed
WEB MASTERY: How to use the web EFFECTIVELY to get more clients
SALON MARKETING THAT WORKED: How to create effective salon marketing campaigns that blew the phone off the hook
SOCIAL: How to use Facebook properly and other social media for maximum effect for her salon
MEASURING: How to track and measure everything for the best hair salon results
STRONG SALON: How to build a strong business that would become her towns No.1 salon so she could sell eventually
SELL MORE: How to sell more services, colour, retail and more
And so much more.

“This is Caroline Sanderson. I’m a SALON MENTOR student of Alan’s.

I took the plunge and entered SALON MENTOR with Alan.

I had to fight back the ‘I cant afford it demons’ and go for it because I knew if I wanted really fast track change with my hair salon I needed to invest and spend time with someone who had been there done it.

I can hardly believe THE CHANGE in not only my business but in ME.
Alan’s strategies and advice with guidance took my business to a 53.4% rise in one month, 116% rise in one year. It would have been more but I had to make HUGE decisions along the way to create the hairdressing salon of my dreams which meant having the confidence to make changes and get the people out who I knew deep down were not right for me and my business in the long term.

I don’t know how long it would have taken me to make these changes without Alan’s support. ‘GO FOR IT. (if ever)

With Alan’s support, I made the changes and STILL made the 116% growth.
I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2 big projects out with the salon.

I now have the confidence and knowledge to push my career forward and create the work life I want… He has GENIUS IDEAS that were so inspiring I didn’t take much time to get excited and start putting them into action.

Anyone thinking of working with Alan I would say go for it. There’s absolutely no question – It will change your life like it did mine.

Here is how my salon business and life look AFTER SALON MENTOR.

I have 12-weeks Holiday Each Year
I work ONE Day a Week On The Salon Floor
Bought a new Car
New Client Rate Up To 32%
Rebooking from 15% to 180%
New Staff Applications Through The Roof
From Salon Zero To Number One in my City
Marketing Budget Reduced To Almost Zero
Ability To Fill My Salon in Less Than An Hour
Number one Facebook Salon in my city
Mastered Facebook for Client Management
New Website On Page One of Google
Existing Stylists All Packed Out Every day
Salon Services UP 105%
Retail Sales UP 72%
And More?

Thanks, Alan!

Caroline Sanderson Scottish Hairdresser of the Year and Salon Owner Ego Hair Inverness

An amazing story but really not that unusual for my SALON MENTOR EXTREME people.

I’d love to help you make a leap of faith.

One thing…

You can do this on your own. Buy the right books, read and educate yourself. It’ll take time but if you have time it can be done. I’ve now spent 33-YEARS educating myself and it has paid off. But if are not a reader and need it fast MENTOR is the fastest route you’ll ever take.

A salon owner told me last week his business is up 4.4% year-on year. That might not sound much but it is also around £70,000 up in just weeks after starting mentor.

I am ready to help you regardless of …

You are a new salon
You opened year ago and have stalled
You are doing well but demand more

My extreme strategies are designed to build your business regardless fo size. Systems, strategies and problem solving so you can get off the shop floor and build a real business that supports your life.

That’s what I always wanted. I know that is what you want.

Finally, it is 33 degrees here today.

It is hot, dry and dusty in Tbilisi.

Last night I was invited to present and talk about one of my books by the famous Writers House of Georgia based in Tbilisi.

See the photo attached.

Hairdressing led me to this point and I am grateful for that.

You can do whatever it is you want to do.

It is a choice.

I am waiting to help you.

Peace.

Alan

“I just wanted to say thank you to Alan.

I married into hairdressing 9 years ago so im not a hairdresser, when i lost my job in the down turn and my wife was looking to sell her salon after having our first child, it was really rough, i came across some of Alan stuff online and joined his membership site on monthly payment thing

This was bad for Alan 🙂 but good for me because in one week i had enuff stuff to take my wife salon from a 2 chair drive thru village salon in Ireland to where we are now.

This year we moved to a bigger town so I bought the xtreme 21 and OMG, everything that Alan said to do I did, now wifey only works in salon on Saturdays, we paying for our house no bothers and Im actually bored and now thinking I need to move into the supplier and wholesale side of the business because I kind of shy having to be in the salon when everything is on autopilot.”

I bought the xtreme 21 and OMG

Woohoo it’s started working!It’s given me bags of confidence on upselling. It’s like there’s so much to do every day even if it’s quiet. It’s all the things we should know but we turn a blind eye to because we’re busy or just wasting time. I turned a £16 service into £45 today not to mention the product shell probably buy next visit!! It’s honestly paid for itself already!Thank you it’s sooo exiting…really getting confident now cheers guys

Georgia Florence Hair, UK

Hi Alan The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.

The way I see it as we begin our journey through 2016 is it’s going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!So its no surprise that we are becoming meticulous where we spend our hard earned cash… It’s one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail,

So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!I love the fact that it’s something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail, in salon promotions, how to use your website and the internet to templates for posters and flyers and everything you could imagine you will need to market your salon. It even shows you how to test and measure everything you put in place to help you build your salon business.Just as a personal note from me “Alan,I know you have put your heart and soul into this manual and that it comes from someone who understands what its like to have your home on the line and the bank manager breathing down your neck and what its like to have failure and success and what that feels like – and we both know that it simply works…

So I would like to personally thank you from our industry for creating a tool that if used correctly will help build any salon business, reduce a little bit of stress and make our industry great!

Steve xBest RegardsSteveSteveWynder.com – Hair & Beauty SalonSO Magazine
www.salonopinion.comHairBizSecrets – Online TrainingFantastic Hairdresser Australia – Training & CoachingBrisbane QLD

Steve Winder

Hi Alan

I signed up for all of Alan’s courses (e-books) after taking on a dying salon taking £300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan’s ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.So…. if anyone has any doubts about any of Alan’s ideas and courses just re-read the above a couple of times and get out your credit card and sign up.

You wont be disappointed I promise.Jeanette (a much better off and happier salon owner)p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.

trimmers-haircare.ik.com

HI Alan I think hairee . com is absolutely fantastic I am a bit rubbish on the computer don’t know how to work attachments. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around with love

Jayne king

Been busy with your material.

This is what I think about the material. The first moment when I started to download it I know it was the right thing.
I felt huge inspiration. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there.

Everything was there, but it was really one thing that I felt was missing.
You got the voucher and ads. But when you open a new small salon in a village you need to make flyers and put them in the mailboxes, not just when you open like 4 times a year.

Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons.
This is what I did already. I used your Idea about recommend a friend, but I did it a little bit different. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn’t use off on service. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away.

I told them my idea of giving them away.

I bought stuff for 10 Swedish crowns like 10 dollars each I mean brands that people know shampoo gel, hairspray everything. so I give them one product for every new client. So the women that works in our food store give them out to nearly everyone she knows. Of course I have done her hair already.

I gave her limit time of course. So I ended up with 1 dollar each new client and I didn’t lowered my price.
I forgot of course the friend also get a product it cost me 2 dollars sorry. I will let you know more what I am doing. But Alan if you got an idea about the flyers please let me know. That was the only missing link the way I see it.
Fabulous package. I am on my way now. Thank you so much.

Madeleine

Hi Alan
I have found Hairee.com to be a wealth of information.
As a new salon owner I needed information on how to do a better job of marketing & I have been able to try some of the ideas from Salon Column Builder. I have 2 established stylists & a new one to our salon & I did not know how to start building a clientele for her. I have tried a couple of the ideas from the column builder & it is starting to pay off already. I just need to persevere & hopefully she will also have a full column in the not too distant future!
Many thanks

Amanda

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