Salon challenge: £2k in 7 days
How to generate £2k in your salon business in 7 days. A short video explains the simple steps you need to take to hit your new challenge. Summary
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How I spent over £7200 on “Free” sample and why I was glad I did
For as far as I remember I’ve been buying health magazines, it was around 2004 I saw a free sample offer to try one of then Holmes Clubs in London, now Virgin Active. I was a student so free was great. After the trial weekend I did not sign up for the gym membership, because…
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Salon Marketing Is Dead – IDEAS Are KING!
In 1979 I did my first marketing. It was a couple of fly posters and tickets I design for my punk band, Clone Youth. It was easy. Get big posters made up and stick them where the people you wanted to come to the gig were hanging out. Marketing doesn’t get any more basic than…
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Why You Should Scale Back To Grow Your Salon
When my favorite Italian cafe, Carluccios, closed down I was disappointed, but not surprised. Carluccio’s had the best location in our very wealthy village, but while other casual dining places in thrived, they had to close their doors. Is your salon also located in the best street in the busy town, or city, but struggle…
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How One Extreme Stylist Is Breaking All The Rules and Profiting in the Process
What happened when one Extreme Stylist decided to break the rules of the hairdressing. A case study podcast every salon owner and stylist should listen to. Also available via Apple iTunes, follow here Salon Punk
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FRIDAY: How to have a cash register full
On Friday’s make sure to do this and you’ll have full cash register this weekend even if you were quiet on Tuesday, Wednesday and Thursday. Listen to the episode below and don’t forget to follow us on IGTV stories on Instagram for more stories like this. The Salon Punk
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THURSDAY to do list in your salon
How to increase your takings on Thursdays when you’ve had a quiet week? Listen to the short episode as Alan Forrest Smith explains what you can do today to make up for quiet days this week. Also, don’t miss your day by day to do list to grow your clients on Mondays, Tuesdays, and Wednesdays.…
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WEDNESDAY: increase your takings
Did you create a list of things to be done? Did you get more clients through your door? Don’t worry I get it I understand that running a salon can be mental! So here is what you can do today – Wednesday – to get your takings up. Write another list (oh shit lol) and…
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TUESDAY: fill the columns
How do you fill columns on Tuesday? Yesterday we talked about creating a list or two on Monday’s (not my fav thing to do) but we did it. My own salon Tuesday was like this: So I would jump in my mini copper and drive over to my salon 5-miles away. The 5-mile drive could…
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How To Turn Customer Reviews Into A New Currency For Your Salon Business
Sombody mentions “customer reviews” and you are probably thinking about the likes, comments and thumbs ups next to your salon’s social page profile. But if you look beyond the salon industry you will probably notice how some of the successful brands are actively bringing this social proof off the web and into the brick-and-mortar shops.…
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Why salon promotions have the most influence on your client’s decision to rebook, keep this one tip in mind
Beauty salon flyers Social media posts updated, clicked and liked Salon Ad is in the newspaper Refer A friend cards done and printed Salon website swipes in all the right directions Salon software systems – invested in the best in the market…. Do you have all kind of salon flyers and hair promotions printed, ordered…
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How to promote your salon services using email and get busy
In today’s highly commercialized digital world you’d be forgiven to assume that your clients don’t care about getting another email from your salon, but, based on the official stats your clients still love receiving emails and you should use it as part of your salon promotions on a regular basis. From your point of view,…
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Why Referrals Will Explode Your Salon Business
Next time you hand over a recommend a Friend voucher ask yourself, is this exploding my salon business? And if it is not, ask yourself why? After all, some 84% of consumers say they trust referrals. Sometimes all you need to turn the OK salon promotional tool, RAF in this case, into a cash-generating tool…
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How One Stylist Increased Salon Takings by £88,400
How is it possible to increase salon income by £88,400 from one stylist? One graduate stylist did just that. Listen to the podcast episode to discover how this was possible. Tamara from Salon Punk
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How to Create Salon Promotions That Work
How do you create hair salon promotions that actually work in your shop? How do you turn your salon into a proper business? Listen to this short episode as Alan Forrest Smith shares his decades of salon building and advertising experience. Yours Salon Punk
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How To Level Up Your Salon
How To Push Your Salon Into The Next Level .. Read if You’re Stuck Seriously – If results in your salon are the same week in, week out, year after year. No change in profits, clients, staff or anything … You’re heading for trouble. One of my favourite clients to work with are salons that…
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Marketing for salons: 5 Ways to Make Your Brick-And-Mortar Shop Mobile Friendly
How can you make your salon shop more mobile friendly and get better results from your salon marketing? In the previous article, I have shared the excitement of how the future of brick-and-mortar shops like your salons are bright. After all with the 92% of clients wanting to continue to visit the “real” shop, it’s always a…
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Discounting – the blunt tool of salon promotions & 5 other killer salon stats to kick-start your week
At Salon Punk we’ve been testing what works, what does not work and everything in between for your salon, here’s what we discovered: 1. Discounting – a blunt tool of salon promotions More than any other times brands are vowing to refocus on value and service as opposed to promotions (including salon promotions), after the increasing…
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5 Reasons Your Hair Salon Advertising Will Fail and What You Can Do About It
Most hair salon advertising is destined for failure because expectations are too high, budgets are either non-existent or as low as it can be. Decisions on client attractions are based on assumptions rather than proven data and client understanding. Whether you are managing your salon’s DIY marketing or have a manager in charge, ask these…
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The Ultimate Salon Promotion? How licking stamps helps you get more salon customers
Could licking stamps be the ultimate salon promotion? We all love Internet and agree that Google and the online world is indeed very powerful, but in the world of I Want everything faster than the speed of light can you cheat your competition with an old school salon marketing? This is me in our previous…
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7 Steps to a better salon marketing this Christmas
Salon marketing for Christmas? Dear Salon Owner You’ve been working your butt off for the whole year to get your salon packed with customers for the serious fever ahead. Christmas is approaching, and it’s time to really own this thing – which means getting serious about salon marketing promotions for every week and days that…
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Salon Marketing with Ugly Flyers
Hard to believe that flyer has generated over £25,000! OK this might sound simple but I do know most don’t do it the proper way. Just a week or so ago a consulting client of mine had no customers into his new business. His business wasn’t a salon, it was a carpet shop. He was…
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