In 1979 I did my first marketing. It was a couple of fly posters and tickets I design for my punk band, Clone Youth. It was easy. Get big posters made up and stick them where the people you wanted to come to the gig were hanging out. Marketing doesn’t get any more basic than…
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When my favorite Italian cafe, Carluccios, closed down I was disappointed, but not surprised. Carluccio’s had the best location in our very wealthy village, but while other casual dining places in thrived, they had to close their doors. Is your salon also located in the best street in the busy town, or city, but struggle…
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What happened when one Extreme Stylist decided to break the rules of the hairdressing. A case study podcast every salon owner and stylist should listen to. Also available via Apple iTunes, follow here Salon Punk
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On Friday’s make sure to do this and you’ll have full cash register this weekend even if you were quiet on Tuesday, Wednesday and Thursday. Listen to the episode below and don’t forget to follow us on IGTV stories on Instagram for more stories like this. The Salon Punk
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How to increase your takings on Thursdays when you’ve had a quiet week? Listen to the short episode as Alan Forrest Smith explains what you can do today to make up for quiet days this week. Also, don’t miss your day by day to do list to grow your clients on Mondays, Tuesdays, and Wednesdays.…
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Did you create a list of things to be done? Did you get more clients through your door? Don’t worry I get it I understand that running a salon can be mental! So here is what you can do today – Wednesday – to get your takings up. Write another list (oh shit lol) and…
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How do you fill columns on Tuesday? Yesterday we talked about creating a list or two on Monday’s (not my fav thing to do) but we did it. My own salon Tuesday was like this: So I would jump in my mini copper and drive over to my salon 5-miles away. The 5-mile drive could…
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Sombody mentions “customer reviews” and you are probably thinking about the likes, comments and thumbs ups next to your salon’s social page profile. But if you look beyond the salon industry you will probably notice how some of the successful brands are actively bringing this social proof off the web and into the brick-and-mortar shops.…
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Beauty salon flyers Social media posts updated, clicked and liked Salon Ad is in the newspaper Refer A friend cards done and printed Salon website swipes in all the right directions Salon software systems – invested in the best in the market…. Do you have all kind of salon flyers and hair promotions printed, ordered…
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In today’s highly commercialized digital world you’d be forgiven to assume that your clients don’t care about getting another email from your salon, but, based on the official stats your clients still love receiving emails and you should use it as part of your salon promotions on a regular basis. From your point of view,…
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Next time you hand over a recommend a Friend voucher ask yourself, is this exploding my salon business? And if it is not, ask yourself why? After all, some 84% of consumers say they trust referrals. Sometimes all you need to turn the OK salon promotional tool, RAF in this case, into a cash-generating tool…
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How is it possible to increase salon income by £88,400 from one stylist? One graduate stylist did just that. Listen to the podcast episode to discover how this was possible. Tamara from Salon Punk
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How do you create hair salon promotions that actually work in your shop? How do you turn your salon into a proper business? Listen to this short episode as Alan Forrest Smith shares his decades of salon building and advertising experience. Yours Salon Punk
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How To Push Your Salon Into The Next Level .. Read if You’re Stuck Seriously – If results in your salon are the same week in, week out, year after year. No change in profits, clients, staff or anything … You’re heading for trouble. One of my favourite clients to work with are salons that…
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How can you make your salon shop more mobile friendly and get better results from your salon marketing? In the previous article, I have shared the excitement of how the future of brick-and-mortar shops like your salons are bright. After all with the 92% of clients wanting to continue to visit the “real” shop, it’s always a…
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At Salon Punk we’ve been testing what works, what does not work and everything in between for your salon, here’s what we discovered: 1. Discounting – a blunt tool of salon promotions More than any other times brands are vowing to refocus on value and service as opposed to promotions (including salon promotions), after the increasing…
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Most hair salon advertising is destined for failure because expectations are too high, budgets are either non-existent or as low as it can be. Decisions on client attractions are based on assumptions rather than proven data and client understanding. Whether you are managing your salon’s DIY marketing or have a manager in charge, ask these…
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Could licking stamps be the ultimate salon promotion? We all love Internet and agree that Google and the online world is indeed very powerful, but in the world of I Want everything faster than the speed of light can you cheat your competition with an old school salon marketing? This is me in our previous…
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Salon marketing for Christmas? Dear Salon Owner You’ve been working your butt off for the whole year to get your salon packed with customers for the serious fever ahead. Christmas is approaching, and it’s time to really own this thing – which means getting serious about salon marketing promotions for every week and days that…
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Hard to believe that flyer has generated over £25,000! OK this might sound simple but I do know most don’t do it the proper way. Just a week or so ago a consulting client of mine had no customers into his new business. His business wasn’t a salon, it was a carpet shop. He was…
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